Alamar kayan haɗin gwiwar Balmain, Estee Lauder tana tura kyawawan kyawawan kayan alatu!

A ranar 26 ga Satumba, ƙungiyar Estee Lauder ta ba da sanarwar cewa ta cimma yarjejeniyar lasisi tare da gidan kayan gargajiya na Faransa Balmain don haɓakawa, samarwa da rarraba sabbin samfuran kayan kwalliyar Balmain Beauty tare.Ana sa ran za a fara haɗin gwiwar a cikin kaka na 2024.

A lokaci guda, Estee Lauder ya kuma ba da sanarwar sabon nadin ma'aikata -Guillaume Jesel a matsayin Babban Jami'in Kasuwancin Duniya na Tom Ford Beauty, Balmain Beauty da Sashen Ci gaban Kasuwancin Luxury.Guillaume zai kasance da alhakin jagorancin dabarun dabarun Balmain Beauty, ci gaban duniya, gudanarwa, da haɓaka, tare da jagorancin Balmain zuwa alamar kyawun alatu.

Wannan haɗin gwiwa ne mai nasara.A daya hannun, giciye-iyaka kyau na fashion brands yana da na halitta fashion fa'ida, irin su Tom Ford, Christian Louboutin, da dai sauransu, irin su Tom Ford, Christian Louboutin, da dai sauransu, wanda aka tsunduma a cikin kyakkyawa masana'antu a farkon a cikin masana'antu. da high-karshen kyau masana'antu.Ya kafa misali mai nasara na haɓaka kasuwancin kyakkyawa.

Bayanan jama'a sun nuna cewa an kafa Balmain ne a cikin 1945 ta Pierre Balmain kuma kamfani ne mai hedikwata a Paris.A cikin 2016, asusun zuba jari na Mayhola ya sayi kamfanin kan Yuro miliyan 500, kuma a halin yanzu yana da maki 357 na tallace-tallace na duniya.

A cikin 2017 da 2021, alamar ta ƙaddamar da samfurin kyakkyawa na haɗin gwiwa tare da giciye na L'Oreal.A cikin Satumba 2019, Balmain kuma ya haɗu tare da Kylie Cosmetics, alamar kyakkyawa mallakar Coty Group don ƙaddamar da jerin kayan shafa na Kylie Cosmetics X Balmain.Koyaya, a fagen kyau, Balmain bai sami babban tasiri ba.Ana sa ran haɗin kai tare da Estee Lauder zai sanya alamar alamar kyawun layin Balmain da canza inganci.

"Sama da shekaru goma, ƙungiyara ta Balmain tana haɓaka damar da ba ta da iyaka ta masana'antar kerawa," in ji Olivier Rousteing, darektan fasaha na Balmain, "tun farko, ƙungiyar Estee Lauder ta bayyana a sarari cewa suna goyon bayan hangen nesa na musamman na Balmain. , da mu Maƙasudin manufofin alatu na duniya da kyawawan halaye."

A gefe guda, Balmain na iya kawo sabbin abubuwan haɓaka haɓaka aiki ga Estee Lauder, yana ƙara haɓaka babban matrix ɗin alama.

A cikin kasafin kudi na shekarar 2022, tallace-tallace na Estee Lauder ya karu da kashi 9% na shekara zuwa dalar Amurka biliyan 17.737 (kimanin RMB biliyan 126.964), kuma ribar riba ta fadi da kashi 16% zuwa dalar Amurka biliyan 2.408 (kimanin yuan biliyan 17.237).Estee Lauder ya kuma kiyasta cewa tallace-tallace na yanar gizo a farkon kwata na shekarar kasafin kudi zai ragu da kashi 8% -10% a shekara.Wasu mutane a cikin masana'antar sun yi imanin cewa Estee Lauder Group yana shirin yin Balmain kyakkyawa na biyu "Tom Ford Beauty" don haɓaka ikonsa na tsayayye da ci gaba mai dorewa na dogon lokaci.

An ba da rahoton cewa burin na gaba na Estee Lauder na iya zama filin alatu.Tun da farko, wasu rahotanni sun ce Estee Lauder yana tattaunawa da dalar Amurka biliyan 3 (kimanin RMB biliyan 21.4) don siyan duk kasuwancin da suka hada da Tom Ford, gami da kayan kwalliya, da kudaden shiga na kasuwancin kyakkyawa na Balmain Aljihu zai kasance cikin wannan shirin fadadawa.