Brand Fashion MLB Ya Fara Siyar da Kayayyakin kayan shafa?

A fagen kayan masarufi masu saurin tafiya, kyakkyawa ba shakka ba ƙaramin haɗari bane, “babban cake” mai yawan amfanin ƙasa.Alamar tufafi ta zamani MLB, wadda ba ta daɗe da yin sabon motsi ba, ta buɗe asusun "MLB Beauty" a kan dandalin sada zumunta irin su China, kuma ya yi rajistar kantin sayar da kansa a kan dandalin kasuwancin e-commerce.

A halin yanzu, kantin yana da jimillar magoya baya 562.Daga ra'ayi na farashi da ƙira, matsayi na kyau na MLB yana ci gaba da yanayin tufafi.Jerin samfurin farko ya ƙunshi ƙamshi uku da biyutushe matashin iska.Kowane kamshin yana samuwa a cikin juzu'i biyu na 10ml da 50ml, farashinsa akan yuan 220 da yuan 580.Bayyanar tushen tushen ruwa na matashin iska yana da launuka biyu: "High Street Black" da "Wildberry Barbie".Ana sayar da harsashi da maɓallin maye gurbin daban.Farashin tsohon shine yuan 160, kuma farashin na baya shine yuan 200.

A cikin kwanaki uku na bude sabon kantin, mutane 87 sun biya kudin gidauniyar kushin iska, kuma wasu masu amfani da kayan sun yi tsokaci a karkashin hanyar haɗin samfurin, “Na saya don bayyanar samfurin, kuma kayan shafa da karko suma suna 'online'. ”

Na dogon lokaci, crossover na fashion brands ya kasance koyaushe wuri mai zafi a cikin masana'antar.Samfura da yawa sun ƙaddamar da samfuran haɗin gwiwa, kwat da wando, da akwatunan kyauta, kuma sun yi musu alama da “iyakantattun” alamun, koyaushe yana ƙarfafa sabon sha'awar siye.A yau, a ƙarƙashin rinjayar yawancin abubuwan waje, shaharar haɗin gwiwar kan iyaka yana raguwa.Madadin haka, nau'ikan kayan kwalliya daban-daban sun kafa hanyoyin shiga nasu don shiga cikin "kasuwancin gefe" a fagen kayan shafa.

A watan Mayu na wannan shekara, Marigayi mai zane Virgil Abloh ya bar jerin kyaututtuka na PAPERWORK don alamar rigar sa ta Kashe-White akan dandalin kasuwancin e-commerce na Farfetch.An ba da rahoton cewa wannan shi ne karon farko da Off-White ya fara shiga fagen kyau.Kashin farko na samfuran da aka ƙaddamar shine jerin ƙamshi mai suna "MAFITA".Tun daga wannan lokacin, ta kuma ƙaddamar da kayan gyaran fuska, kula da jiki, gyaran ƙusa da sauran kayayyaki guda ɗaya, tare da faɗaɗa filin kyau a hukumance..A watan Maris din wannan shekara, Dries Van Noten, wani kamfani mai suna a karkashin kungiyar PUIG ta kasar Sipaniya, shi ma ya kaddamar da turare da lipstick a karon farko, a hukumance ya shiga fagen kyau.

Baya ga kayan kwalliya na zamani, samfuran alatu irin su Valentino, Hamisa, da Prada suma sun ci gaba da yunƙuri a fagen kyau a cikin shekaru biyu da suka gabata, don kafa sabbin ginshiƙai.A cikin rahoton kuɗi na farko-kwata na 2022 na Hermès, kudaden shiga na sashin ƙamshi da kyakkyawa ya karu da kashi 20% a shekara.A cikin shekarar da ta gabata, Hermès ya tsawaita nau'in kayan shafa dagalipstickda turare ga kayan shafa na hannu da fuska.

Yana da wuya a ga cewa lokacin da salo samfuran farko shigar da filin kyau, sukan zabi rukuni biyu: lipstick da turare.Wasu masana'antun masana'antu sun nuna cewa idan aka kwatanta da nau'o'i irin su kayan shafa na tushe da kayan kula da fata, waɗanda ke buƙatar jin daɗin fata mai ƙarfi, lipsticks da turare suna da ƙananan ƙofa don karɓar mabukaci, kuma nan da nan na iya ba da kwarewa ta alama.

Kowane iri yana neman sabuwar hanyar fita.Kayayyakin kyau waɗanda ba su da tsada amma suna iya samun babban kuɗin shiga sun kama “matsalar zafi” na yawancin samfuran da ke neman sabon haɓaka.

Don haka, MLB, wanda ya fara da samfuran da ke kusa da Babban Baseball, zai iya zama “maƙiyin” samfuran alatu a fagen kyau?

Bayanan jama'a sun nuna cewa cikakken sunan MLB shine Major League Baseball (Major League Baseball, daga baya ake kira "Major League"), amma tufafin da ke da alamar tambarin MLB ba a sayar da shi kai tsaye ta hanyar babbar gasar, amma an ba da izini zuwa na uku. -Kamfanin jam'iyya don yin aiki, kamfanin da aka jera na Koriya ta Kudu F&F Group yana ɗaya daga cikin kamfanoni masu izini.

Babban bayanin asusun hukuma na MLB Beauty WeChat ya nuna cewa kamfaninsa na aiki shine Shanghai Fankou Cosmetics Trading Co., Ltd. (wanda ake kira "Fankou Cosmetics").Fanko Cosmetics wani reshe ne na F&F Group a kasar Sin, wanda ya fi daukar nauyin siyar da kuma gudanar da ayyukan kungiyar kyaun tambarin BANILA CO da alamar kula da fata KU:S.

Kididdiga ta nuna cewa a shekarar 2005, F&F Group ta kafa kamfanin BANILA CO, wanda aka gabatar da shi a kasuwannin kasar Sin a shekarar 2009. A matsayin samfurin tauraro, Zero Cleansing Cream ya taba shahara a kasar Sin.Koyaya, tare da faɗuwar yanayin kayan shafa na Koriya, BANILA CO ba ta da sabbin samfuran tauraro.Dangane da gidan yanar gizon hukuma na BANILA CO, an rage yawan adadin masu yin odar ta layi zuwa 25, galibi a biranen mataki na uku da na huɗu.A sa'i daya kuma, har yanzu ana sayar da KU:S a babban yankin kasar Sin ta hanyar cinikayyar intanet ta kan iyaka, kuma har yanzu ba a bude kasuwar ba ta layi ba.

A cikin gasa kyakkyawa kasuwa na yanzu, shin yanayin yanayin da MLB Beauty ke son ƙirƙira zai iya karɓar masu amfani?Dangane da haka, Wu Daiqi, shugaban kamfanin Shenzhen Siqisheng Co., Ltd., ya ce, ya zama al'ada ga masana'antun kera kayan kwalliya su samar da layukan kwalliya.“Yawanci samfuran kayan kwalliya suna da ma'anar al'adunsu na asali da da'ira na mutane, kuma za su ƙunshi nau'o'i da yawa, kamar su tufafi, turare, da kyau., kayan ado, da sauransu. Bayan da alamar ta gina wani ƙima na al'adu a kusa da wani da'irar, zai ƙarfafa wannan rukunin abokan ciniki kuma ya samar da fa'idodinsa, don haka zai ƙara yin ƙoƙari."

Dangane da ko masu sayen kayayyaki za su iya biya, a ganin Wu Daiqi, ya dogara ne kan ko alamar tana da tsayuwar matsayi da yadda ake gudanar da ita."Game da batun MLB, shigar da masana'antar kyakkyawa yana da fa'ida, wato, kafaffen al'adun alama da ƙungiyoyi masu aminci;Rashin hasara shi ne cewa al'adun wasan baseball na Amurka na iya zama 'marasa dacewa' a China, ko kuma yana cikin al'adar al'ada, kuma samfurin kayan shafa yana da wahala ya zama sanannen alama."