Ta yaya Samfuran Za su Amsa da Rikicin Samar da Kayan Kaya na Duniya?

"Masu dillalan jama'a da kamfanoni iri ɗaya suna da bege cewa lamuran sarkar samar da cutar ta barke ba za su kawo cikas ga tallace-tallacen da muke murmurewa ba - duk da cewa hauhawar farashin kayayyaki tare da rikicin tattalin arzikin da ke kunno kai na iya haifar da ƙarin masu siye da rage yawan samfuran jama'a."Musab Balbale, babban mataimakin shugaban kasa kuma babban jami'in kasuwanci a CVS Health, yana magana a taron shekara-shekara na Ƙungiyar Magunguna ta Ƙasa (NACDS), wanda ya buɗe Afrilu 23 a Palm Beach, Florida.

An kafa shi a cikin 1933, NACDS ƙungiya ce da ke wakiltar babban jigon masana'antar harhada magunguna ta Amurka, sarkar kantin magani.Tun daga 1980s, kantin magani na sarkar Amurka sun yi ƙoƙarin haɓakawa ta hanyar kiwon lafiya, kyakkyawa da kulawar gida.Abubuwan da suka shafi samfuransu guda uku: Magungunan sayan magani, sama-counter, kyakkyawa da kayayyakin kulawa na mutum, da kuma kayan kwalliya. 

An ba da rahoton cewa wannan taron zai kasance taron shekara-shekara na farko na NACDS tun daga 2019, kuma masu gudanarwa daga L'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, da sauransu.

Kamar yadda Balbale ya ce, batutuwan da suka shafi samar da kayayyaki za su kasance daya daga cikin batutuwan da za a tattauna a wannan taro, wanda kuma za a tattauna kan tasirin da masana’antu ke yi da kuma yadda za a magance matsalolin da suka addabi kasuwanci kamar hauhawar farashin kayayyaki, koma bayan tattalin arziki da kuma tashe-tashen hankula na siyasa.

Kayan shafawa na Duniya a cikin Rikicin Sarkar Kaya

“Ana sa ran matsananciyar samar da kayayyaki da jinkirin jigilar kayayyaki za su sauƙaƙa.Amma tare da rikicin Rasha-Ukrain, hauhawar farashin mai da har yanzu aiki da kuma abubuwan da ake buƙata a tashar jiragen ruwa na Sin da Amurka - haɗuwa da abubuwan da ke haifar da haɗarin rugujewar sarkar samar da kayayyaki a nan gaba - wannan haɗarin zai iya wuce zuwa rabin na biyu na wannan shekara. , "in ji Stephanie Wissink, babban manazarta a Jefferie, bankin zuba jari na kasa da kasa.

Tsarin shimfidar sarkar masana'antu na "kwai ba sa cikin kwando daya" ba kawai Coty Group ke kima ba.A matsayin mai ba da kayan kwalliya, Mesa Babban Jami'in Ci gaban Ci gaban Scott Kestenbaum (Scott Kestenbaum), wanda ke aiki tare da Sephora, Walmart, Target da sauran dillalai, ya kuma ce Mesa yana aiki tuƙuru don sa masana'anta sun koma cikin ƙasa kamar yadda zai yiwu kuma an tarwatsa su. zuwa garuruwa daban-daban.

Baya ga tarwatsa tsarin masana'antu, mafita don "ƙara ikon samarwa" da "hanyar jari" kuma wasu kamfanoni suna da fifiko.

Kayan kwaskwarima masu araha suna haifar da lokacin dama

"Babu shakka cewa hauhawar farashin kayan abinci masu kyau da hauhawar farashin kayayyaki za su ƙarfafa bel na masu amfani - amma abin ban sha'awa, yanzu yana iya zama babbar dama donaraha kyakkyawa brands.”Mai ba da gudummawa Faye Brookman, WWD Personality ya rubuta a cikin shafi.

"Shekaru biyun da suka gabata sune mafi kyawun mu shekaru biyu a jere.Mun sadu da sabbin abokan ciniki da yawa waɗanda ke tare da mu koyaushe, ”in ji Mark Griffin, shugaban kuma Shugaba na Lewis Family Drug.“Mutane da yawa suna zabar siyan farashi mai araha da suke bukata.Brands, maimakon tuƙi zuwa shagunan masu suna, dole ne mu kasance da su a gefenmu. "

A cewar WWD, masu rubutun ra'ayin yanar gizo masu kyau a kan TikTok kwanan nan sun fito da lipstick Launi na Milani Fetish Matte a matsayin madadin Charlotte Tilbury.Aikin ya gamu da farin ciki, tare da MilanilipsticksSiyar da sauri a tallace-tallacen Ulta da Walgreens sama da 300% a cikin makonni biyu.

A cikin makonni hudun da suka ƙare Maris 12, 2022, dala na siyar da kayan kwalliya masu araha ya karu da kashi 8.1% sama da shekara, a cewar Nielsen IQ.A cikin rahotonta, WWD ta yi iƙirarin cewa hauhawar farashin kayayyakin ƙawa zai iya amfanar da kayayyaki masu araha: “A cikin waɗannan samfuran, haɓakar ɗanyen kayan masarufi da tsadar kayayyaki yawanci yana bayyana kansa a farashin man leɓe a $7, wanda yanzu ya kai $8;ainihin farashin $30, $40 a yanzu - tsohon ya fi karɓuwa ta dabi'a idan aka kwatanta.

A halin yanzu, dillalai kuma suna ƙara irin waɗannan samfuran “farashin rabin”, waɗanda ba su da tsada kuma ba su da ƙasa.A cikin rabin na biyu na 2022, Walgreens zai ƙara samfura kamar Hey Humans da Juyin Juya Halin kayan shafa waɗanda ke da araha da inganci, in ji Lauren Brindley, mataimakiyar shugabar kula da kyakkyawa a Walgreens.Samfurin ya shahara."Ina fata abokan cinikinmu ba lallai ne su sadaukar da ingancin tsarin kyawun su ba saboda hauhawar farashin," in ji ta."Masu araha da inganci ba su keɓanta juna ba." 

A matsayin mai ba da kayayyaki, Kestenbaum ya kuma ce kasuwa na yanzu "cikakkiyar guguwa ce" don samfuran kyawawan kayayyaki masu araha."Kamfanoni masu araha suna cikin matsayi na musamman yayin koma bayan tattalin arziki," in ji shi, "saboda suna amfana da karuwar zirga-zirgar kafa a abinci, magunguna da manyan dillalan akwatuna, da kuma daga masu siyayyar 'rauni' wadanda suka fara neman farashi mai rahusa.A yarjejeniya.Su.”