E hoʻomaka ana ke ʻano nani i kahi nalu hou o ka hoʻokuʻu ʻana i ka boom!

I ka hiki ʻana i nā ʻāpana kaulana o ka e-commerce cross-border, pono e nani.ʻO kēia kekahi o nā "aliʻi" i hoʻomalu i ka māhele kūʻai wela i ka mākeke e-commerce i loaʻa nā hopena maikaʻi i ka wā o ke ahulau.Ke nānā pono aku nei i ka makeup nani o nā ʻāina ʻē aʻe, ʻo nā hōʻailona kūloko me ka Perfect Diary, Florasis, FOCALLUR, etc. 

ʻO ka mea ʻoi aku ka maikaʻi, ʻo ka wānana ʻana o nā hui kūpono ma ka pae honua, e lilo ke olakino a me ka nani i ka lua o ka ulu wikiwiki ʻana o ka e-commerce ma hope o ka mālama home a me ka mālama holoholona i nā makahiki e hiki mai ana.E hoʻomaka ana ka e-commerce ma waena o nā palena nani i kāna "makahiki gula". 

Wahi a ka ʻikepili McKinsey, i ka wā o ka maʻi maʻi, ua hoʻonui ʻia ke kūʻai aku ma ka pūnaewele ma ka mākeke nani honua e 20% a 30%.ʻO Sephora ka mea kūʻai nani o LVMH a me US e-commerce pilikua Amazon i ʻike i kā lākou kūʻai pūnaewele o nā huahana nani e piʻi aʻe ma kahi o 30 pakeneka o kēlā me kēia makahiki.

ʻO ka Retail Insight, ka lima noiʻi a me ka ʻike ʻike ʻikepili o Ascential, i ka manawa like i kuhikuhi ʻia ma hope o COVID-19, e piʻi ka honua o ke kūʻai aku ma ka pūnaewele o nā huahana olakino a me ka nani i 16.5% a i 23.3% e 2025. Ma ke ao holoʻokoʻa, e ulu ka olakino a me ka nani. ʻo ia ka lua o ka ulu wikiwiki ʻana i ka e-commerce i nā makahiki e hiki mai ana ma hope o ka mālama home a me ka mālama holoholona. 

I ka ʻōlelo o nā wahi mākeke, ʻo ka ʻāina ʻo Asia-Pacific ka hapa nui o ka mākeke o ka ʻoihana nani me 46%, ukali ʻia e ʻAmelika ʻĀkau me 24% a me ʻEulopa Komohana me 18%.Ma ka palapala honua, ʻo ʻAsia Pākīpika a me ʻAmelika ʻAmelika e noho aliʻi, ʻoi aku ma mua o 70% o ka nui o ka mākeke. 

ʻO Asia Hikina Hema, kahi i helu ʻia ma ke ʻano he "mākeke i ka wā e hiki mai ana" no ka hoʻomohala ʻana i ka ʻoihana hoʻonaninani honua, he mākeke wela no nā mea hoʻonaninani honua.Wahi a istara.com, e piʻi ka nui o ka mākeke i ka 304.8 biliona yuan e 2025, me ka nui o ka ulu ʻana o ka makahiki he 9.3%, ʻoi aku ka kiʻekiʻe ma mua o ka 8.23% ka nui o ka ulu ʻana o nā mea hoʻonaninani ma ka mākeke Kina i nā makahiki ʻelima e hiki mai ana. 

Hōʻike pū ʻia nā ʻikepili koʻikoʻi mai Shopee ua lilo ka nani i mea kūʻai wela a kiʻekiʻe loa i Vietnam, Malaysia, Singapore, Philippines a me nā wahi ʻē aʻe.I loko o kāna mau mākeke ʻAmelika Latin i hoʻolaha hou ʻia nei, ʻo Brazil a me Mexico, aia ka nani i waena o nā ʻāpana kūʻai wela a me nā kiʻekiʻe o Iune;ma ʻEulopa a me Polani, ua lilo hoʻi ka nani i kekahi o nā māhele kaulana loa no nā mea kūʻai kūloko. 

Ma waho aʻe o ka nani a me nā huahana mālama ʻili e like melipsticks, aka maka, a me nā masks, nā huahana pili i ka lauoho ka mea nui o nā mea kūʻai.No ka laʻana, ua hoʻonui nui ʻia ke kūʻai aku ʻana i nā huahana niche e like me nā pale lauoho, nā mea hoʻopololei lauoho, a me nā mea hoʻonaninani volume i ka wā o ke ahulau.

E hāʻawi mau ʻia nā manawa kūpono i nā hōʻailona me ka maikaʻi maikaʻi.Ke hoʻonui mau nei kā mākou laina huahana, mai ka hoʻomaʻamaʻa maka, ka lehelehe, a hiki i ka mālama ʻana i ka ʻili, a ke manaʻo nei mākou hiki iā mākou ke lilo i hōʻailona nani i makemake ʻia e nā mea kūʻai aku o ʻEulopa a me ʻAmelika.