ʻAʻole pono ʻo Chinese Makeup i ka "kaulana kaulana" ma Iapana

ʻAʻole wau i noʻonoʻo i kekahi lā e hiki iaʻu ke kūʻai i kahi brand home e like mePua Ikema na hale kuai o Iapana."Ua kōkua ʻo Xiaoqi, he kaikamahine i aʻo ma Iapana, i nā kaikuahine kūloko e kūʻai i nā mea hoʻonaninani i kēlā me kēia lā, akā i nā makahiki ʻelua i hala iho nei, ua ʻike ʻo ia he nui nā kaikamahine Iapana e hoʻohana nei i nā mea hoʻonaninani hale."No nā brand makeup e like me Flower Knows, aia nā pahu kūikawā ma LoFt ma Iapana.ʻO ka inoa i hoʻohana ʻia ʻo flower knows.“

ʻAʻole i liʻuliʻu, ua ʻike ʻia kahi palette eyeshadow mai ka mea nani Kina ʻo Florasis i ka moʻolelo TV Kepani "ANIMALS".Ua hoʻokomo mua kēia huahana nani hale i nā hoʻolaha ma nā keaka Kepani kaulana, a ʻo ka huahana nui kēia "Hundred Birds Chaofeng Makeup Plate".ʻO ke ʻano o ka ʻano Kina a me nā mea pale maʻamau, i hui pū ʻia me ka ʻulaʻula ʻulaʻula a me ke kala gula, ua ʻike ka poʻe Kina e nānā ana i ka pāʻani iā ​​Florasis me ka ʻōlelo ʻana: "Ua pau ka huahana home!"

Ma hope o ka hele ʻana o ka brand make-up Kina i nā ʻāina ʻē i Iapana, ʻaʻole kaulana loa ia, akā ua "pālua ʻia kona waiwai".He lipstick hoʻi ia mai kahi brand makeup home hou.ʻO ke kumu kūʻai kūloko ma kahi o 60-70 yuan, akā ma hope o ka hele ʻana i nā ʻāina ʻē i Iapana, ua piʻi ke kumukūʻai i 2,200 yen (e pili ana i 110 yuan).

Ua lilo ia i mea maʻamau i kēia manawa no nā huahana nani o ka hale e hele i nā ʻāina ʻē.Wahi a ka ʻikepili mai China Customs, ʻo ka waiwai kūʻai aku o nā mea hoʻonaninani nani a me nā hale lole o Kina i ka makahiki 2021 e hōʻea i 4.852 biliona kālā ʻAmelika (e pili ana i 30.7 biliona yuan), kahi hoʻonui makahiki o 14.4%.

Ke alo nei i ke kūlana o kēia manawa e lilo ana ka e-commerce kūloko i ka "rolling", a ke "rehuffling" ai nā brand makeup home.nā makamaka ʻōpioe like me colorkey a me Florasis ua hoʻomaka mua i ka "outbound" e wehe i nā mākeke Iapana a me Asia Hema..ʻOiai ma Iapana, kahi kahi i hoʻomohala nui ʻia ai ka nani, ʻo ka make-up me kahi ʻano Kina ikaika i lilo i mea kaulana loa.

ʻO ka ʻoiaʻiʻo, mai ka makahiki 2019, ua hoʻomaka nā māka make-up Kina i ke ala o ka "hele i nā ʻāina ʻē".Mai ka Herborist mua i ʻEulopa, ua wehe ʻia ka hale kūʻai ma Farani, ua komo ʻo MarieDalgar i ka mākeke Singapore, Hoʻokahi lau, ZEESEA, a me nā mea ʻē aʻe i lilo i ka nalu mua o nā hōʻailona Kina e "ʻai i nā pāpaʻi" i ka mākeke nani Iapana.

Ke hoʻohālikelike ʻia me nā mākeke ʻEulopa a me ʻAmelika me ka hoʻokūkū ikaika no nā huahana nani o ka honua, ua lilo ʻo Iapana a me Asia Hikina Hema i mau mākeke makemake no nā mea hoʻonaninani kūloko e hele i waho.

ʻOi aku ma Iapana, ua maikaʻi nā kūʻai kūʻai kūʻai hoʻokahi a me ka pane pūnaewele o nā mea hoʻonaninani Kina i komo i Iapana i nā makahiki ʻelua i hala.He mana koʻikoʻi ko ka hui ʻōpio kūloko, a paʻa ka moʻomeheu nani.He waiwai nui nō hoʻi nā ala kūʻai kūʻai waho waho, a ʻoi aku ka maʻalahi o ka ʻae ʻia ʻana o nā brand make-up Kina.

Ma muli o ka pahū ʻana o ka mea hoʻohālike Kina o ka mea kākau moʻolelo Kepani ʻo "鹿の間" ma ka Pūnaewele ma ka hopena o 2019, ua hoʻolaha ʻia ka media social Japanese i ka "makemake Kina", kahi i hōʻike ʻia e nā kuʻemaka palupalu a me nā lehelehe lehelehe.

Ua lilo mālie ʻo "Han makeup" i ʻāpana makeup e hiki ke hoʻokūkū me "Japanese makeup" a me "Korean makeup".I kēia manawa, ʻo nā mea nani Kina i wehe ʻia ma ka mākeke Iapana ʻo Florasis, colorkey, Flower Knows a pēlā aku.

ʻO Guo Xiruo, ka mea nāna i hoʻokumu i ka Mold Breaking Moke, ka mea nāna i hoʻolaha i nā brand make-up Kina e hele i Iapana no nā makahiki he nui, ua haʻi aku ʻo Xiaguang Club, "ʻOiai he mau mea nani Kina kēia e kūʻai maikaʻi nei i ka mākeke Iapana, ʻoiaʻiʻo, he aha nā mea e hōʻike nei. He ʻokoʻa loa nā hiʻohiʻona koʻikoʻi i makemake nui ʻia i nā mea kūʻai aku Iapana. "

ʻOiai ke hilinaʻi nei ka make-up home i ka hoʻolālā moʻolelo a me ka ʻike hoʻohana hou, pupule nā ​​kaikamahine Kepani i ka "kau i ka mauʻu".He nui nō hoʻi nā mea hoʻonaninani Kina i hele kūleʻa i Iapana a lilo i "hui mua o ka poʻe ʻai pāpaʻi", akā ke mau nei ka "pāpaku ʻike ʻole" o nā hōʻailona nani hale liʻiliʻi.

ʻOkoʻa loa nā awa kūʻai kūʻai o Iapana, akā ʻo ka e-commerce pūnaewele he mea hoʻohui.Ma Iapana, ʻoi aku ma mua o 90% o ke kūʻai ʻana i nā mea hoʻonaninani kala i hoʻopau ʻia e nā hale kūʻai offline.ʻOi aku ka makemake o nā kaikamahine Kepani e hele i nā hale kūʻai kūʻai kūʻai waho waho i kēlā me kēia lā e koho i nā huahana hoʻonaninani kala.Ma ke komo ʻana o nā hale kūʻai ma waho, loaʻa pinepine ka nui o nā mea ʻike hoʻolaha huahana e hoʻolaha i nā kūʻai.

I ka manawa like, ʻoi aku ka manaʻo o nā mea hana make-up Japanese e pili ana i ka paʻa o ka mea hoʻohana a me ka manaʻo o ka mālama ʻana i nā mea kūʻai aku kahiko.No ka laʻana, hoʻouna pinepine nā ʻoihana i nā leka uila i nā mea kūʻai aku kahiko e kamaʻilio i ko lākou mau manaʻo ma o kekahi mau leka aloha.

Hiki ke ʻike ʻia ʻo "kūʻai aku i nā waiwai" ʻo ia ka hoʻomaka ʻana o nā mea hoʻonaninani Kina e hele ana i waho i Iapana.Inā makemake ʻoe e loaʻa kahi paʻa paʻa i ka mākeke makeup o waho no ka manawa lōʻihi, pono ʻoe e noʻonoʻo i ka hoʻokumu ʻana a me ka hoʻomaikaʻi ʻana i ka mana o ka brand.

Mai ka manaʻo hana, ʻoi aku ka lōʻihi o ka R&D a me ka hana ʻana o nā mea hoʻonaninani kala Iapana a ʻoi aku ka nui o ka hoʻopukapuka.Hoʻopili koʻikoʻi ka hui Iapana i ka hilinaʻi ʻoihana, a inā makemake nā brand make-up Kina e hilinaʻi nui nei i nā moku kūloko e hoʻomohala ma Iapana no ka manawa lōʻihi, pono lākou e lele i waho o nā "huahana e hele ana i nā ʻāina ʻē" a lilo i "hōʻailona hele i nā ʻāina ʻē."

Eia naʻe, i ka lilo ʻana o ka nani Kina i mea kaulana loa ma Iapana, ʻoi aku ka nui o nā mea e pono ai e aʻo a hoʻololi ʻia e nā brand o waho.

“Nani loa nā mea hoʻonaninani Kina!”Ua kākau ʻo Yukina, he blogger nani i hana ma ka ʻoihana nani Iapana no 16 mau makahiki, ma kāna ʻaoʻao home."No ka laʻana, ʻo INTO U ka lehelehe lehelehe hou he mea hoʻonaninani Kina kaulana i hoʻokipa nui ʻia.Ua kūʻai aku ʻo ia ma mua o 10 miliona mau hue ma Iapana a me ʻAsia, a maikaʻi nō hoʻi kāna mau hana.Nā mea hoʻonaninani Pākēe lilo ana i mea kaulana loa!”