ʻO ka brand fashion Cooperative Balmain, ʻo Estee Lauder ke koi nei i ka nani nani kiʻekiʻe!

Ma Sepatemaba 26, ua hoʻolaha ʻo Estee Lauder Group ua loaʻa iā ia kahi ʻaelike laikini me ka hale kiʻi Farani Balmain e hoʻomohala pū, hana a hoʻolaha i kahi moʻo huahana nani ʻo Balmain Beauty.Hoʻomaka ka hui ʻana i ka hāʻule o 2024.

Ma ka manawa like, ua hoʻolaha pū ʻo Estee Lauder i kahi koho limahana hou - ʻo Guillaume Jesel ma ke ʻano he Global Brand CEO o Tom Ford Beauty, Balmain Beauty and Luxury Business Development Department.Na Guillaume ke kuleana no ka Balmain Beauty alakaʻi hoʻolālā holoʻokoʻa, ka hoʻomohala honua, ka hoʻokele, a me ka ulu ʻana, a me ke alakaʻi ʻana o Balmain i kahi hōʻailona nani nani.

He hui lanakila kēia.Ma ka ʻaoʻao hoʻokahi, ʻo ka nani cross-border o nā brand fashion i loaʻa i ke ʻano kūlohelohe kūlohelohe, e like me Tom Ford, Christian Louboutin, etc., e like me Tom Ford, Christian Louboutin, etc., i komo i ka ʻoihana nani i ka wā mua. ka ʻoihana nani kiʻekiʻe.Ua hoʻokumu i kahi laʻana kūleʻa o ka hoʻonui ʻana i ka ʻoihana nani.

Hōʻike ka ʻike lehulehu ua hoʻokumu ʻia ʻo Balmain i ka makahiki 1945 e Pierre Balmain a he ʻoihana ʻoihana i hoʻokumu ʻia ma Paris.Ma 2016, ua loaʻa ka hui e ka Mayhola Investments Fund no 500 miliona euros, a i kēia manawa he 357 mau wahi kūʻai kūʻai honua.

I ka makahiki 2017 a me 2021, ua hoʻokumu ka brand i kahi huahana nani hui me ka palena palena ʻo LʻOreal.I Kepakemapa 2019, ua hui pū ʻo Balmain me Kylie Cosmetics, kahi hōʻailona nani nona ka hui ʻo Coty e hoʻokumu i nā ʻano hana make-up Kylie Cosmetics X Balmain.Eia naʻe, ma ke kahua o ka nani, ʻaʻole i nui ka mana o Balmain.ʻO ka hui pū ʻana me Estee Lauder e manaʻo ʻia e hana i ka branding line beauty Balmain a hoʻololi i ka maikaʻi.

"No nā makahiki he ʻumi aʻe, ua hoʻolaha kaʻu hui Balmain i nā mea hiki ʻole o ka ʻoihana hana," wahi a Olivier Rousteing, ka luna hoʻokele kiʻi o Balmain, "mai ka hoʻomaka ʻana, ua wehewehe ka hui Estee Lauder e kākoʻo lākou i ka ʻike kūʻokoʻa o Balmain. , a me kā mākou Pahuhopu pahuhopu o ka honua a me ka nani paradigms.“

Ma ka ʻaoʻao ʻē aʻe, hiki iā Balmain ke lawe mai i nā wahi ulu hana hou iā Estee Lauder, e hoʻonui hou ana i kāna matrix brand high-end.

I ka makahiki fiscal ma 2022, ua hoʻonui ʻia ke kūʻai aku ʻana o Estee Lauder e 9% makahiki -ma ka makahiki i 17.737 biliona US kālā (ma kahi o RMB 126.964 biliona), a hāʻule ka loaʻa kālā he 16% i ka US $ 2.408 biliona (ma kahi o 17.237 biliona yuan).Manaʻo pū ʻo Estee Lauder e hoʻemi ʻia nā kūʻai ʻupena ma ka hapaha mua o ka makahiki kālā e 8% -10% makahiki-ma-makahiki.Manaʻo kekahi poʻe o ka ʻoihana e hoʻolālā ʻo Estee Lauder Group e hana i ka nani ʻo Balmain i ka lua "Tom Ford Beauty" e hoʻonui ai i kona hiki ke kūpaʻa a hoʻomau i ka ulu ʻana no ka manawa lōʻihi.

Ua hōʻike ʻia ʻo ka pahuhopu hou aʻe o Estee Lauder ʻo ia ke kahua waiwai.Ma mua, ua ʻōlelo kekahi mau hōʻike e kūkākūkā ana ʻo Estee Lauder i 3 biliona kālā ʻAmelika (ma kahi o RMB 21,4 biliona) e loaʻa i nā ʻoihana āpau me Tom Ford, me ke ʻano, a me ka loaʻa kālā ʻoihana nani ʻo Balmain E lilo ka ʻeke i ʻāpana o kēia hoʻolālā hoʻonui.