Hoʻomaka ʻo Fashion Brand MLB e kūʻai aku i nā huahana makeup?

Ma ke kahua o nā mea kūʻai wikiwiki wikiwiki, ʻaʻole kānalua ka nani he "keke nui" haʻahaʻa haʻahaʻa.ʻO ka MLB lole lole maʻamau, ʻaʻole i hana i nā neʻe hou no ka manawa lōʻihi, ua wehe i kahi moʻokāki "MLB Beauty" ma nā pūnaewele media e like me Kina, a ua hoʻopaʻa inoa hoʻi i kāna hale kūʻai ponoʻī ma ka pūnaewele e-commerce.

I kēia manawa, he 562 ka nui o ka hale kūʻai.Mai ka hiʻohiʻona o ke kumukūʻai a me ka hoʻolālā, hoʻomau ke kūlana o ka nani MLB i ke ʻano o nā lole.ʻO ka moʻo huahana mua e uhi ana i ʻekolu ʻala a me ʻeluanā kumu hoʻopaʻa hau.Loaʻa kēlā me kēia mea ʻala i ʻelua puke o 10ml a me 50ml, kūʻai ʻia ma 220 yuan a me 580 yuan.ʻO ke ʻano o ke kumu wai cushion air he ʻelua kala: "High Street Black" a me "Wildberry Barbie".Kūʻai kaʻawale ʻia ka pūpū a me ke kumu pani.ʻO ke kumu kūʻai o ka mua he 160 yuan, a ʻo ke kumu kūʻai o ka hope he 200 yuan.

I loko o nā lā ʻekolu o ka wehe ʻana o ka hale kūʻai hou, 87 ka poʻe i uku no ka waihona cushion air, a ua ʻōlelo kekahi mau mea kūʻai aku ma lalo o ka loulou huahana, "Ua kūʻai au ia no ke ʻano o ka huahana, a ʻo ka makeup a me ka lōʻihi hoʻi 'online'. ”

No ka manawa lōʻihi, ʻo ka crossover o nā brand fashion he wahi wela i ka ʻoihana.Ua hoʻolaha nā ʻoihana he nui i nā huahana i hui pū ʻia, nā lole, a me nā pahu makana, a kaha iā lākou me nā lepili "palena", e hoʻoulu mau ana i ka makemake hou o nā mea kūʻai aku e kūʻai.I kēia lā, ma lalo o ka mana o nā kumu o waho, ua pau ka kaulana o ka cross-border co-branding.Akā, ua hoʻokumu nā ʻano hana like ʻole i kā lākou mau puka ponoʻī e komo i ka "ʻoihana ʻaoʻao" ma ke ʻano o ka make-up.

I ka Mei o kēia makahiki, ua haʻalele ka mea hoʻolālā hope ʻo Virgil Abloh i ka moʻo nani PAPERWORK no kāna ʻano lole alanui ponoʻī Off-White ma ka paepae e-commerce maikaʻi ʻo Farfetch.Ua hōʻike ʻia ʻo kēia ka hoʻomaka mua ʻana o Off-White i ke kahua o ka nani.ʻO ka pūʻulu mua o nā huahana i hoʻokuʻu ʻia he moʻo ʻala i kapa ʻia ʻo "SOLUTION".Mai ia manawa, ua hoʻolauna pū ʻo ia i ka hoʻonaninani maka, ka mālama kino, ka nail polish a me nā huahana hoʻokahi, e hoʻonui nui ana i ka māla nani..I Malaki i kēia makahiki, ua hoʻolaha pū ʻo Dries Van Noten, kahi brand fashion ma lalo o ka Spanish PUIG Group, i ka mea ʻala a me ka lipstick no ka manawa mua, i komo i loko o ke kahua o ka nani.

Ma waho aʻe o nā hōʻailona ʻano hiʻohiʻona, ua hoʻoikaika pū nā mea nani e like me Valentino, Hermes, a me Prada i nā hana hoʻomau i ka ʻoihana nani i nā makahiki ʻelua i hala, i mea e hoʻokumu ai i nā pou ulu hou.Ma ka hōʻike kālā ʻo Hermès i ka hapaha mua o 2022, ua hoʻonui ʻia ka loaʻa kālā o ke keʻena ʻala a me ka nani e 20% i kēlā me kēia makahiki.I ka makahiki i hala iho nei, ua hoʻonui ʻo Hermès i ka māhele makeup mailipsticka me ka mea ʻala i ka lima a me ke alo.

ʻAʻole paʻakikī ke ʻike i ka wā e komo mua ai nā mea hoʻonaninani i ke kahua o ka nani, koho pinepine lākou i ʻelua mau ʻano: lipstick a me ka ʻala.Ua kuhikuhi kekahi mau mea hoʻonaʻauao ʻoihana i ka hoʻohālikelike ʻia me nā ʻāpana e like me ka base makeup a me nā huahana mālama ʻili, e koi ana i ka manaʻo ikaika o ka ʻili, nā lipsticks a me nā mea ʻala i ka paepae haʻahaʻa no ka ʻae ʻana o ka mea kūʻai aku, a hiki ke hōʻike koke i kahi ʻike kiʻi.

Ke ʻimi nei kēlā me kēia brand i kahi ala hou.ʻO nā huahana nani i haʻahaʻa ke kumu kūʻai akā hiki ke loaʻa ke kālā kiʻekiʻe ua loaʻa i ka "ʻeha ʻeha" o ka hapa nui o nā brand e ʻimi nei i ka ulu hou.

No laila, hiki anei iā MLB, ka mea i hoʻomaka me nā huahana a puni ka Major League Baseball, e lilo i "ʻenemi" o nā hōʻailona makamae ma ke kahua o ka nani?

Hōʻike ka ʻike lehulehu i ka inoa piha o MLB ʻo Major League Baseball (Major League Baseball, i kapa ʻia ma hope aku ʻo "Major League"), akā ʻaʻole kūʻai pololei ʻia nā lole me ka hōʻailona MLB e ka hui nui, akā ʻae ʻia i ke kolu. -ʻoihana hui e hana, ʻo ka hui helu ʻia ʻo South Korea ʻo F&F Group kekahi o nā hui i ʻae ʻia.

Hōʻike ka ʻike nui o ka MLB Beauty WeChat official account ʻo kāna hui hana ʻo Shanghai Fankou Cosmetics Trading Co., Ltd. (i kapa ʻia ma hope aku ʻo "Fankou Cosmetics").He lālā ʻo Fanko Cosmetics o F&F Group ma Kina, nona ke kuleana nui no ke kūʻai ʻana a me ka hana ʻana o ka brand nani BANILA CO a me ka brand mālama ʻili KU:S.

Hōʻike nā ʻikepili i ka makahiki 2005, ua hoʻokumu ʻo F&F Group i ka BANILA CO, i hoʻokomo ʻia i loko o ka mākeke Kina ma 2009. ʻOiai ʻo kāna huahana hōkū, ua kaulana ʻo Zero Cleansing Cream i Kina.Eia nō naʻe, me ka nalowale ʻana o ka make-up Korea, ʻaʻohe huahana hōkū hou o BANILA CO.Wahi a ka pūnaewele kūhelu o BANILA CO, ua hōʻemi ʻia kona mau helu helu kauoha waho i 25, ʻoi loa ma nā kūlanakauhale ʻekolu a me ka ʻehā.I ka manawa like, kūʻai ʻia ʻo KU:S ma ka ʻāina nui o Kina ma o ke kālepa e-kālepa ma waena o ka palena ʻāina, a ʻaʻole i wehe i ka mākeke offline.

I ka mākeke nani hoʻokūkū o kēia manawa, hiki anei i nā mea kūʻai ke ʻae ʻia ke kūlana kūlana a MLB Beauty e hana ai?Ma kēia mea, ua ʻōlelo ʻo Wu Daiqi, Luna Hoʻokele o Shenzhen Siqisheng Co., Ltd., he mea maʻamau ka hoʻomohala ʻana i nā laina nani."ʻO ka mea maʻamau, loaʻa i nā brand fashion ko lākou ʻano moʻomeheu a me nā pōʻai o nā kānaka, a e komo lākou i nā ʻano he nui, e like me ka lole, ka mea ʻala, a me ka nani., jewelry, etc. Ma hope o ka hana ʻana o ka brand i kekahi waiwai moʻomeheu i loko a puni kekahi pōʻai, e hoʻohui ia i kēia hui mea kūʻai aku a hana i kāna mau pono ponoʻī, no laila e hoʻāʻo hou ai.

E pili ana inā hiki i nā mea kūʻai ke uku, i ka manaʻo o Wu Daiqi, e hilinaʻi nui ʻia i ka loaʻa ʻana o kahi kūlana kūpono a pehea e hana ai.“E pili ana i ka MLB, ʻo ke komo ʻana i ka ʻoihana nani he mau mea maikaʻi kona, ʻo ia hoʻi, ka moʻomeheu brand i hoʻokumu ʻia a me nā hui kūpaʻa;ʻO ka pōʻino, ʻaʻole kūpono paha ka moʻomeheu baseball ʻAmelika ma Kina, a i ʻole ia i kahi moʻomeheu niche, a paʻakikī kāna brand make-up e lilo i brand kaulana.