Pehea e kūʻai aku ai i nā mea hoʻonaninani i nā Muslim?

"Pehea e kūʻai aku ai i kahi lehu i ka mōneka" he hihia maʻamau i ka mōʻaukala o ke kūʻai aku ʻana, a ma kahi hālāwai ninaninau me Cosmetics Business, Roshida Khanom, Luna Hoʻokele o ka nani a me ka mālama pilikino ma Mintel, ua hoʻāla hou i kekahi kumuhana like "Pehea ke kūʻai aku ʻana i nā mea hoʻonaninani i Muslim. wahine?"

"He nui ka poʻe i ka ʻoihana e ʻike i kēia me kahi hopena make like," i ʻōlelo ai ʻo Khanom."I ka wā e pili ana i nā wahine Muslim, ʻo ka hijab, ka burqa a me ka pale e pili mau ana me ka manaʻo e Wrap iā ʻoe iho me ka paʻa ʻole ʻaʻole pono ʻoe a ʻaʻole hiki ke ʻaʻahu iā ʻoe iho - akā he stereotype kēlā.ʻAʻole uhi ʻia nā wahine Muslim, makemake lākou i ka nani, a loaʻa iā lākou nā pono mālama ʻili a me ka make-up.A ʻo mākou ʻEhia mau māka i ʻike i kēia pūʻulu o nā pūʻulu leo?"

01: ʻAwkward “beauty desert”

Ua kapa ʻia ʻo LʻOreal Paris i ke kumu hoʻohālike Muslim ʻaʻahu hijab ʻo Amena Khan ka maka mua o ka laina mālama lauoho o Elvive i ka makahiki 2018, kahi neʻe i ʻike ʻia i kēlā manawa ma ke ʻano he hoʻololi ʻana i ka nani i ka wā i hoʻopaʻa nui ʻia ai nā mea kūʻai aku i ka poʻe Muslim.ʻEhā mau makahiki, akā naʻe, liʻiliʻi ka loli - a ua nīnau ʻo Khanom: Ua pili maoli nā mea nani me nā mea kūʻai aku Muslim?

No Madiha Chan, ka mea nāna i hoʻokumu i ka brand cosmetics Just B ma Pakistan, ʻaʻole kānalua ka pane.I loko o ka ninaninau, ua haʻi ʻo ia i ka lā hoʻomaha koʻikoʻi loa i ka kalena Islam, ʻo Eid al-Fitr, ma ke ʻano he laʻana, e hoʻopiʻi ana i nā hōʻailona nani no ka loaʻa ʻole o nā hoʻolaha kūʻai maikaʻi a i ʻole nā ​​​​huahana no ka hoʻomaha.

Akā, hoʻokomo nā brand i kekahi manawa i kahi mannequin hijab i kā lākou hoʻolaha a me nā mea hoʻolaha e like me ke ʻano o ka hōʻike ʻana iā lākou iho "i loko" o nā ʻano mea kūʻai a pau, ma mua o ka ʻike hohonu ʻana i nā ʻahaʻaina Muslim a me nā loina.E ʻimi i kēia mākeke.

"ʻO mākou, a me kā mākou ʻahaʻaina, ʻaʻole i loaʻa ka manaʻo e pono ai," wahi āna."Ua like mākou me ka hāʻawi makana - ʻo ke ʻano o ka poʻe nunui e hōʻike ai i ko lākou waiwai i nā mea kūʻai aku Muslim ma o nā hoʻokolohua AR pūnaewele.Ke hoʻokomo nei i kahi hiʻohiʻona hijab i ka make-up a i ʻole ka hoʻolaha hoʻolaha - ʻo ia stereotype e huhū nui iaʻu a me koʻu mau kaikuahine.ʻAʻole nā ​​Muslim a pau e komo i nā hijab, he koho wale nō ia.

ʻO kekahi hiʻohiʻona ʻē aʻe e hoʻonāukiuki iā Madiha Chan ʻo ka manaʻoʻiʻo ʻo ka poʻe Mahometa he ascetics, palaka a hōʻole ʻole e ʻai a hoʻohana i nā waiwai o kēia wā."He mau manaʻo like ʻole kā mākou mai lākou (e pili ana i ka poʻe Komohana i manaʻoʻiʻo i ka hoʻomana Karistiano), ʻaʻole e noho ana i kahi manawa ʻē aʻe."Ua ʻōlelo ʻo ia me ke kōkua ʻole, "ʻOiaʻiʻo, he mau makahiki i hala aku nei, ʻo nā mea hoʻonaninani wale nō i hoʻohana maoli ʻia e nā wahine Pakistan he lipstick a me ke kumu., mea ʻē aʻe nā mea ʻē aʻe iā mākou.Akā i ka lilo ʻana o ka pūnaewele i mea koʻikoʻi o ko mākou ola i kēlā me kēia lā, ke hoʻomaka mālie nei mākou e hoʻomaopopo i nā ʻano hou aʻe e hoʻohana ai i ka make-up.Ua hauʻoli nā wahine Muslim e hoʻolilo i ke kālā no ka hoʻomaʻamaʻa e kāhiko iā lākou iho, akā hauʻoli ka poʻe liʻiliʻi i ka hoʻolālā ʻana i nā huahana no nā Muslim i kūpono i nā koi.

Wahi a ka ʻikepili i hāʻawi ʻia e Mintel, hoʻohana nui nā mea kūʻai aku Muslim i ka wā Ramadan a me Eid al-Fitr.Ma UK wale nō, ʻo Ramadan GMV ma kahi o £200 miliona (ma kahi o 1.62 biliona yuan).ʻO ka 1.8 biliona Muslim o ka honua ka hui hoʻomana e ulu wikiwiki nei i ka nohona hou, a ua ulu pū ko lākou mana hoʻolilo me ia - ʻoi aku ka nui ma waena o nā ʻōpio.Ua hōʻike ʻia nā mea kūʻai aku ʻōpio Muslim waena, i kapa ʻia ʻo "Generation M," i ʻoi aku ma mua o $2 trillion ma GMV i 2021.

02: "Halal" palapala hoʻomaʻemaʻe ikaika?

I loko o kahi ninaninau me "ʻoihana hoʻonaninani", ʻo kekahi pilikia nui i hoʻohewa ʻia e nā mea hoʻonaninani ʻo ia ka hihia maʻamau o nā mea hoʻonaninani "halal".Ua ʻōlelo ka poʻe nona ka brand he koʻikoʻi loa ka palapala hōʻoia "Halal".Inā makemake ʻoe e loaʻa ka palapala hōʻoia, pono ʻoe e hōʻoia ʻaʻole i hōʻino nā mea maka, nā mea hana a me nā mea hana o ka huahana i ke kapu halal: no ka laʻana, gelatin a me keratin i hana ʻia mai ka ʻili puaʻa A i ʻole collagen;ʻAʻole pāpā ʻia ke kalapona i hana ʻia mai nā iwi puaʻa, nā pulupulu i hana ʻia mai ka lauoho puaʻa, a me nā microorganism i hana ʻia me ka hoʻohana ʻana i ka media i loaʻa mai i ka puaʻa.Eia kekahi, pāpā ʻia ka waiʻona, i hoʻohana nui ʻia e hoʻonui i ke ola o nā huahana.Ua pāpā ʻia nā huahana Halal mai ka hoʻohana ʻana i ka hoʻāʻo holoholona i ke kaʻina hana o nā huahana, a me ka hoʻohui ʻana i nā mea i loaʻa i nā holoholona i nā huahana, e like me ka propolis, ka waiū bipi, etc.

Ma waho aʻe o ka hōʻoia ʻana i ka hoʻokō halal o nā mea maka, nā huahana e noi ana i ka palapala hōʻoia halal ʻaʻole pono e uhaki i ke kānāwai Islam ma ka inoa huahana, e like me "Christmas limited lip balm", "Easter blush" a pēlā aku.ʻOiai inā he halal nā mea maka o kēia mau huahana, a kūʻē nā inoa huahana i ke kānāwai Sharia, ʻaʻole hiki iā lākou ke noi no ka hōʻoia halal.Wahi a kekahi mau hōʻailona, ​​​​e lilo kēia iā lākou i mea kūʻai aku i nā Karistiano non-Halal, kahi mea e paʻakikī loa i nā mākeke ʻEulopa a me ʻAmelika.

Eia naʻe, ua kūʻē ʻo Madiha Chan me ke ʻano o nā mea hoʻonaninani "vegan" a me nā mea hoʻomaʻamaʻa ʻole i loko o ka ʻEulopa a me ʻAmelika i nā makahiki i hala iho nei. 'Oi aku ka koi o nā huahana nani ʻAʻole i loaʻa i nā huahana nā mea holoholona, ​​ʻaʻole anei i hoʻokō kēia mau mea ʻelua i nā koi o nā mea hoʻonaninani 'halal'?ʻO wai ma waena o nā poʻe nunui nani i mālama ʻole i ka vegan a me ka hana ʻino ʻole?No ke aha lākou i makemake ai e hoʻolālā no nā vegans Pehea e pili ana i ka noi ʻana i ka huahana paʻakikī like ʻole me ka noʻonoʻo ʻole i nā koi o nā mea kūʻai aku Muslim?

E like me kā Madiha Chan i ʻōlelo ai,nā mea hoʻonaninani 'vegan' a me ka 'mea hoʻomāinoino ʻoleke hoʻohana ʻia nei e ka poʻe Mahometa ma ke ʻano he haʻahaʻa haʻahaʻa i ka wā ʻaʻohe mea hoʻonaninani 'halal', akā ʻoi aku ka pilikia o kēia neʻe ʻana no ka mea ʻoi aku ka waiʻona i nā mea hoʻonaninani e kūpono i nā koi ʻelua.I kēia manawa, ʻo kekahi o nā ʻano mea hoʻonaninani kaulana loa no ka poʻe Muslim, ʻo ia ka mineral makeup kūlohelohe maoli, e like me ka American brand Mineral Fusion.Hana ʻia nā mea hoʻomaʻemaʻe mineral mai nā minerala i ʻoki maoli ʻia, hōʻoiaʻiʻo ʻia ʻaʻole holoholona, ​​​​a ʻo ka hapa nui ʻole ka waiʻona.Ua hōʻoia ʻia ʻo Mineral Fusion i ka halal e nā hui e like me ka Federation of Islamic Councils of Australia a me ka Islamic Food and Nutrition Council of America.Manaʻolana ʻo Madiha Chan i ka wā e hiki mai ana, e ʻike hou ʻia nā mea hoʻonaninani e like me Mineral Fusion, e kālele ana i nā mea kūʻai aku Muslim."Ma ka hoʻopuka pololei ʻana, hauʻoli mākou i ka hoʻolilo kālā, no ke aha ʻoe e loaʻa ʻole ai?"