Pehea e pane aku ai nā Brands i ka pilikia o ke ao holoʻokoʻa?

"Ke manaʻolana nei nā mea kūʻai aku a me nā mea kūʻai aku ʻaʻole e hoʻopau nā pilikia kaulahao i hoʻokumu ʻia e ka maʻi maʻi i kā mākou kūʻai hou ʻana i ka nani - ʻoiai nā kumukūʻai kiʻekiʻe i hui pū ʻia me ka pilikia o ka hoʻokele waiwai e koi aku i nā mea kūʻai aku e hōʻemi i nā hōʻailona nui."ʻO Musab Balbale, ka pelekikena poʻokela a me ka luna kālepa nui ma CVS Health, e kamaʻilio ana ma ka National Association of Pharmacy Chains (NACDS) hālāwai makahiki, i wehe ʻia ʻApelila 23 ma Palm Beach, Florida.

Hoʻokumu ʻia ma 1933, ʻo NACDS kahi hui e hōʻike ana i ke kumu nui o ka ʻoihana lāʻau lapaʻau US, ke kaulahao lāʻau.Mai ka 1980s, ua ho'āʻo nā lāʻau lapaʻau kaulahao ʻAmelika e hoʻomohala i ke ʻano o ke olakino, nani a me ka mālama home.Hāʻule kā lākou huahana koʻikoʻi i ʻekolu mau ʻāpana ākea: ka lāʻau lapaʻau, ma luna o ka counter, nani a me nā huahana mālama pilikino, a me nā mea hoʻonaninani. 

Ua hōʻike ʻia ʻo kēia hui ka hālāwai makahiki mua o NACDS mai 2019, a me nā luna hoʻokele mai LʻOreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, etc.

E like me kā Balbale i ʻōlelo ai, ʻo nā pilikia o ke kaulahao hoʻolako kekahi o nā kumuhana wela loa i kūkākūkā ʻia ma kēia ʻaha kūkā, e kūkākūkā pū ana i ka hopena e hoʻomau nei i ka ʻoihana a me nā hoʻonā i nā pilikia e hoʻopilikia nei i nā ʻoihana e like me ka inflation, recession and geopolitical turmoil.

ʻO ka Global Cosmetics i loko o kahi pilikia hoʻolako

“Ke manaʻo ʻia nei ka maʻalahi o ka hoʻolako ʻana a me nā lohi hoʻouna.Akā me ka pilikia ʻo Rūsia-Ukrainian, ke piʻi ʻana o nā kumukūʻai aila a me nā pilikia hana a me nā pilikia ma nā awa Kina a me ʻAmelika - ʻo ka hui pū ʻana o nā mea e hōʻike i ka pilikia o ka hoʻopau ʻana i nā kaulahao e hiki mai ana - hiki i kēia pilikia ke mau i ka hapa lua o kēia makahiki , "i ʻōlelo ai ʻo Stephanie Wissink, ka mea loiloi kiʻekiʻe ma Jefferie, kahi panakō hoʻopukapuka multinational.

ʻO ka hoʻolālā ʻana o ke kaulahao ʻoihana "ʻaʻole i loko o ka hīnaʻi hoʻokahi" ʻaʻole i waiwai ʻia e Coty Group.Ma ke ʻano he mea hoʻolako huahana nani, ʻo Mesa Chief Growth Officer Scott Kestenbaum (Scott Kestenbaum), e hana pū ana me Sephora, Walmart, Target a me nā mea kūʻai aku ʻē aʻe, ua ʻōlelo pū ʻo Mesa e hana ikaika ana e hoʻoneʻe ʻia nā hale hana a hiki i ka hiki ke hoʻopuehu. i na kulanakauhale like ole.

Ma waho aʻe o ka hoʻopuehu ʻia o nā hale hana, ʻo nā ʻōnaehana e "hoʻonui i ka hiki ke hana" a me ka "stock up" i makemake ʻia e nā hui ʻē aʻe.

Hoʻokomo nā mea hoʻonaninani kūpono i kahi manawa kūpono

“ʻAʻohe kānalua ʻo ka piʻi ʻana o nā kumukūʻai o nā mea nani a me ka piʻi ʻana e hoʻopaʻa i nā kāʻei o nā mea kūʻai aku - akā ʻo ka mea hoihoi, ʻo kēia ka manawa nui loa nomakamae nani makamae.”Ua kākau ʻo Faye Brookman, WWD Personality i ke kolamu.

"ʻO nā makahiki ʻelua i hala iho nei ʻo kā mākou mau makahiki ʻelua i ka lālani.Ua hālāwai mākou i nā mea kūʻai aku he nui i hele pū me mākou i nā manawa a pau, "wahi a Mark Griffin, pelekikena a Luna Nui o Lewis Family Drug."Ke koho nei ka nui o ka poʻe e kūʻai i ke kumukūʻai kūpono e pono ai lākou.ʻO nā brands, ma kahi o ka holo ʻana i nā hale kūʻai inoa inoa, pono mākou e loaʻa iā lākou ma ko mākou ʻaoʻao.

Wahi a WWD, ua hoʻokuʻu hou aku kekahi mau mea blog nani ma TikTok i ka lipstick Color Fetish Matte a Milani ma ke ʻano he koho iā Charlotte Tilbury.Ua hoʻokō ʻia ka hana me ka hoihoi, me ko Milanilipstickske kūʻai koke aku nei ma Ulta a me Walgreens 'kūʻai i 300% i loko o ʻelua pule.

I nā pule ʻehā e pau ana i ka lā Malaki 12, 2022, ua ulu ke kūʻai kālā o nā huahana nani kūpono i ka 8.1% i kēlā me kēia makahiki, e like me ka Nielsen IQ.I loko o kāna hōʻike, ʻōlelo ʻo WWD i ka piʻi ʻana o nā kumukūʻai o nā mea nani e hiki ke hoʻopōmaikaʻi i nā hōʻailona kūpono: "Ma kēia mau hōʻailona, ​​ʻo ka piʻi ʻana o nā mea maka a me nā kumukūʻai e hōʻike maʻamau iā ia iho i ke kumu kūʻai o kahi lehelehe ma $7, ʻo ia ka $8 i kēia manawa;ke kumu kūʻai kumu o $30, $40 i kēia manawa - ʻoi aku ka maikaʻi o ka mea mua ma ka hoʻohālikelike ʻana.

I kēia manawa, hoʻohui pū nā mea kūʻai aku i nā huahana "half-price", ʻaʻole i ʻoi aku ke kumukūʻai a i ʻole ka haʻahaʻa.Ma ka hapa lua o 2022, e hoʻohui ʻo Walgreens i nā huahana e like me Hey Humans a me Makeup Revolution i kūpono a maikaʻi hoʻi, wahi a Lauren Brindley, ka hope pelekikena o ka mālama pilikino a me ka nani ma Walgreens.Kaulana ka huahana."Manaʻo wau ʻaʻole pono kā mākou mea kūʻai aku e kaumaha i ka maikaʻi o kā lākou mau ʻano nani no ka piʻi ʻana o ke kumukūʻai," wahi āna."ʻAʻole kūʻokoʻa ka maikaʻi a me ka maikaʻi." 

Ma ke ʻano he mea hoʻolako, ʻōlelo pū ʻo Kestenbaum ʻo ka mākeke o kēia manawa he "ʻino kūpono" no nā hōʻailona nani kūpono."Aia nā hōʻailona kūpono i kahi kūlana kūʻokoʻa i ka wā o ka hoʻohaʻahaʻa ʻana," i ʻōlelo ai ʻo ia, "no ka mea e pōmaikaʻi ana lākou mai ka hoʻonui ʻana i nā wāwae wāwae i nā meaʻai, nā lāʻau lapaʻau a me nā mea kūʻai pahu nui, a me nā mea kūʻai 'downgrade' e hoʻomaka ana e ʻimi i nā kumukūʻai haʻahaʻa.He kuikahi.ʻO lākou.