Ua kūʻai aku ʻo L'Oreal Group i 62.7 biliona yuan i ka hapaha mua!

Ma ʻApelila 19, Paris manawa, ua hoʻolaha ka LʻOréal Group i kāna kūʻai ʻana no ka hapaha mua o 2022. Hōʻike ka ʻikepili i ka hapaha mua, ʻo ka kūʻai ʻana o LʻOreal Group he 9.06 biliona euros (ma kahi o 62.699 biliona yuan), hoʻokahi makahiki. -ka hoʻonui makahiki o 19.0% i ka wā hōʻike.

Ua hōʻike ʻo L'Oréal i ka ulu ikaika ʻana o nā puke a me nā kūʻai aku ma nā māhele āpau ma nā wahi āpau i ka hapaha mua.Ma waena o lākou, ʻoi aku ka nui o ka ulu ʻana o ʻAmelika ʻĀkau, a ua loaʻa i ka ʻāina nui ʻo Kina ka ulu pālua.I kēia manawa, hoʻopuka ʻo Premium Cosmetics, Professional Products a me Active Cosmetics i ka ulu ʻelua helu.

Ua hana ikaika ka māhele hoʻonaninani kiʻekiʻe i ka hapaha mua, e loaʻa ana nā kūʻai aku o 3.4637 biliona euros (ma kahi o RMB 23.999 biliona), kahi hoʻonui makahiki o 25.1% i ka wā hōʻike.Hōʻike ka hōʻike kālā ua lanakila ka māhele kiʻekiʻe kiʻekiʻe i ka mākeke me nā pono a me ka hoʻohui ʻana o kāna portfolio brand.Ua ulu wikiwiki ʻo YSL, Armani Beauty, Prada a me Valentino ma mua o ka mākeke.Ua hoʻohui ʻo Lancome i kona kūlana alakaʻi i ka TOP3 ma ka ʻāina nui o Kina a me nā mākeke Komohana.kūlana.

He mea kūpono ke ʻōlelo ʻia ua loaʻa i nā hōʻailona nui o ka ʻoihana cosmetics kaulana i ka ulu mau.Ma waena o lākou, ua loaʻa iā L'Oréal Paris ka manawa i ka mālama lauoho, loaʻa ka māhele mākeke ma nā mākeke e kū mai ana, ʻoi aku ka ʻoi loa o Asia Hema;Ua loaʻa iā Garnier ka ulu nui;Ua hoʻoikaika hou ʻo Maybelline New York a me NYX i ka māhele makeup me ka hoʻomaka ʻana o ka mascara a me ka serum concealer portable.

Mai kahi hiʻohiʻona kūloko, ua hoʻokō mau nā kūʻai aku o L'Oreal ma nā wahi āpau.ʻO ke kūʻai aku ma ʻEulopa he 2.8545 biliona euros (ma kahi o RMB 19.778 biliona), kahi piʻi i hōʻike ʻia he 15.8% i kēlā me kēia makahiki;ʻO ke kūʻai aku ma ʻAmelika ʻĀkau he 2.2039 biliona euros (ma kahi o RMB 15.27 biliona), kahi piʻi o 21.5% i kēlā me kēia makahiki;ʻO nā kūʻai ma Asia ʻĀkau he 2.8018 billion euros (ma kahi o RMB 19.423 billion), kahi hoʻonui o 18.0%;ua hoʻonui ʻia nā kūʻai aku ma ka ʻāina SAPMENA-SSA e 18,7% i 681,1 miliona euros (ma kahi o RMB 4,719 biliona);ʻO ke kūʻai aku ma Latin America he 519.2 miliona euros (ma kahi o RMB 3.597 biliona yuan), kahi piʻi o 33.9%.

ʻOiai ua hoʻonui ka maʻi ahulau a me ke kaua i ka volatility a me ka maopopo ʻole o ka mākeke honua, ua hāʻawi mau ʻo LʻOreal i kahi piʻi nui o ka hana ma ka hapaha mua, he hōʻailona maikaʻi ia no ka mākeke cosmetics.Ua ʻōlelo ʻo LʻOreal ua hilinaʻi ka hui i ka hoʻokō ʻana i ka ulu hou aʻe o ke kūʻai aku a me ka loaʻa kālā ma 2022.

He lono maikaʻi nō hoʻi kēia no kā mākouNā mea hoʻolako Kina.Ke piʻi aʻe nei ka makemake o ka poʻe kūʻai aku no nā mea hoʻonaninani, e ʻike maoli ʻia nā mea hoʻonaninani kala hou aʻe, a hiki iā mākou (TOPFEEL BEAUTY) ke alakaʻi iā lākou e komo mālie i ka mākeke kala kala a lanakila i ka makemake o nā mea kūʻai aku no ka mea, loaʻa iā mākou nā lawelawe hoʻokahi kiʻekiʻe. huahana.