AmorePacific hloov kev muag tshuaj pleev ib ce tsom rau Asmeskas thiab Nyiv

AmorePacific, South Kauslim lub tuam txhab tshuaj pleev ib ce, tab tom ua kom nrawm nrawm rau hauv Asmeskas thiab Nyij Pooj los tsim kom muaj kev muag khoom qeeb hauv Suav teb, vim tias muaj kev sib kis thoob qhov txhia chaw cuam tshuam kev lag luam thiab cov tuam txhab hauv tsev thov rau cov neeg yuav khoom hauv tebchaws.

Kev hloov pauv hauv kev tsom xam los ntawm tus tswv ntawm cov npe Innisfree thiab Sulwhasoo los ntawm lub tuam txhab tau poob hauv lub quarter thib ob vim tias cov nyiaj tau los txawv teb chaws poob, nrog rau tus lej poob ob npaug hauv Suav teb thawj rau lub hlis xyoo 2022.

Cov neeg lag luam txhawj xeeb txog nws cov lag luam Suav, uas suav txog ib nrab ntawm $ 4bn lub tuam txhab muag khoom txawv teb chaws, tau ua rau AmorePacific yog ib qho ntawm cov khoom luv luv tshaj plaws hauv Kaus Lim Qab Teb, nrog rau nws cov nqi Tshuag poob txog 40 feem pua ​​​​txog tam sim no xyoo no.

"Tuam Tshoj tseem yog lub lag luam tseem ceeb rau peb tab sis kev sib tw tseem muaj zog nyob rau ntawd, vim tias cov khoom lag luam nruab nrab hauv zos nce nrog cov khoom lag luam pheej yig uas haum rau cov kev nyiam hauv zos," Lee Jin-pyo, lub tuam txhab tus thawj coj tswv yim, tau hais hauv kev xam phaj.

"Yog li peb tab tom tsom mus rau Asmeskas thiab Nyij Pooj niaj hnub no, tsom mus rau kev lag luam tawv nqaij loj hlob nyob ntawd nrog peb tus kheej cov khoom xyaw tshwj xeeb thiab cov qauv," nws hais ntxiv.

Kev nthuav dav nws lub tebchaws Asmeskas yog qhov tseem ceeb rau AmorePacific, uas xav ua "lub tuam txhab kev zoo nkauj thoob ntiaj teb dhau Asia," Lee hais."Peb lub hom phiaj los ua ib lub teb chaws hom nyob rau hauv Teb Chaws Asmeskas, tsis yog ib tug niche player."

Lub tuam txhab Asmeskas kev muag khoom tau nce 65 feem pua ​​​​hauv thawj rau lub hlis xyoo 2022 los suav txog 4 feem pua ​​​​ntawm nws cov nyiaj tau los, uas tau tsav los ntawm cov khoom muag zoo tshaj plaws xws li cov tshuaj ua kom muaj txiaj ntsig zoo ntawm Sulwhasoo hom thiab cov nplaum nplaum thiab daim di ncauj pw tsaug zog muag. los ntawm nws tus nqi nruab nrab Laneige hom.

Kaus lim qab teb twb yog tus thib peb loj tshaj plaws exporter ntawm cov tshuaj pleev ib ce nyob rau hauv Teb Chaws Asmeskas, tom qab Fabkis thiab Canada, raws li lub US Department of Commerce, raws li lub US Department of Commerce, raws li lub tuam txhab tshuaj pleev ib ce leverage lub loj hlob ntawm Korean pop kab lis kev cai los tsav kev muag khoom, siv pop idols xws li BTS. thiab Blackpink rau lawv cov lag luam blitz.

Lee hais tias "Peb muaj kev cia siab siab rau Asmeskas kev lag luam," Lee hais."Peb tab tom saib qee lub hom phiaj yuav tau txais vim qhov no yuav yog txoj hauv kev zoo dua los nkag siab txog kev lag luam sai dua."

Lub tuam txhab tab tom yuav Australian lag luam Natural Alchemy, uas ua haujlwm cov khoom kim heev kev zoo nkauj Tata Harper, rau kwv yees Won168bn ($ 116.4mn) raws li kev thov loj hlob rau cov khoom siv tshuaj pleev ib ce ntuj, ib puag ncig-phooj ywg - ib qeb uas lub tuam txhab pom tsawg cuam tshuam los ntawm lub ntiaj teb looming. kev poob nyiaj txiag.

Txawm hais tias waning Suav thov tau ua rau tus xov tooj hu rau lub tuam txhab, AmorePacific pom qhov xwm txheej li "ntev" thiab cia siab tias yuav muaj kev hloov pauv rau xyoo tom ntej tom qab kaw ntau pua ntawm nws cov khw muag khoom lag luam hauv nruab nrab hauv Suav teb.Raws li ib feem ntawm Tuam Tshoj restructuring, lub tuam txhab tab tom sim nthuav nws lub xub ntiag nyob rau hauv Hainan, lub luag hauj lwm-free khw hub, thiab ntxiv dag zog rau kev lag luam los ntawm Tuam Tshoj digital channels.

Lee hais tias "Peb cov txiaj ntsig tau zoo hauv Suav teb yuav pib txhim kho xyoo tom ntej thaum peb ua tiav peb qhov kev tsim kho tshiab nyob rau ntawd," Lee hais ntxiv tias AmorePacific npaj yuav tsom mus rau kev lag luam hwm.

Lub tuam txhab tseem cia siab tias yuav nce ntxiv hauv kev muag khoom hauv Nyij Pooj xyoo tom ntej, vim tias nws cov khoom lag luam nruab nrab xws li Innisfree thiab Etude tau txais kev nyiam ntawm cov tub ntxhais hluas Nyij Pooj.Kaus Lim Qab Teb tau dhau los ua Nyij Pooj cov khoom lag luam tshuaj pleev ib ce loj tshaj plaws hauv thawj peb lub hlis twg ntawm 2022, hla Fabkis thawj zaug.

Lee hais tias "Cov tub ntxhais hluas Nyij Pooj nyiam cov khoom lag luam nruab nrab uas muaj txiaj ntsig tab sis feem ntau cov tuam txhab Nyij Pooj tsom mus rau cov khw muag khoom lag luam," Lee hais."Peb tab tom ua kev thawb loj dua kom yeej lawv lub siab."

Tab sis cov kws tshuaj ntsuam nug ntau npaum li cas AmorePacific tuaj yeem txeeb tau ntawm cov neeg coob coob hauv Asmeskas kev lag luam thiab yog tias Tuam Tshoj rov tsim kho yuav ua tiav.

Park Hyun-jin, tus kws tshuaj ntsuam ntawm Shinhan Investment tau hais tias "Lub tuam txhab yuav tsum pom kev rov qab los ntawm Asian muag rau kev khwv nyiaj tau los, muab ib feem me me ntawm nws cov nyiaj tau los hauv Asmeskas," said Park Hyun-jin, tus kws tshuaj ntsuam ntawm Shinhan Investment.

"Tuam Tshoj tab tom nyuaj rau cov tuam txhab Kaus Lim Kauslim kom tawg, vim tias cov neeg ua si hauv zos tau nce sai," nws hais."Tsis muaj chaw ntau rau lawv txoj kev loj hlob vim tias Kaus Lim Kauslim cov npe tau nce zuj zus ntawm cov tuam txhab European hwm thiab cov neeg ua si hauv zos qis."