"C-Beauty" lossis "K-Beauty"?Leej twg yuav yeej lub lag luam Indian kev zoo nkauj booming?

Thaum Lub Xya Hli 21st, K Venkataramani, CEO ntawm Is Nrias teb cov khw muag khoom zoo nkauj tshaj plaws Health & Glow (tom qab no hu ua H&G), tau koom nrog "Kev zoo nkauj nyob rau hauv Is Nrias teb" kab tuav los ntawm "Cosmetics Design".Ntawm lub rooj sab laj, Venkataramani tau taw qhia tias Is Nrias teb txoj kev zoo nkauj kev lag luam yog "glowing nrog qhov tseem ceeb tsis tau muaj dua".

Raws li Venkataramani tsab ntawv ceeb toom, raws li H&G cov ntaub ntawv nyob rau hauv peb lub hlis dhau los, kev muag khoom ntawm lipsticks tau nce los ntawm 94%;ua raws li cov duab ntxoov ntxoo thiab ntsej muag, uas tau nce 72% thiab 66% feem.Tsis tas li ntawd, cov khw muag khoom tau pom qhov nce ntawm 57% ntawm kev muag khoom ntawm cov khoom siv tshuaj pleev thaiv hnub, nrog rau cov pleev pleev thiab cov khoom muag.

"Tsis muaj qhov tsis ntseeg tias cov neeg siv khoom tau ncaws tawm ntawm kev ua pauj kev noj zaub mov."Venkataramani tau hais tias, "Tsis tas li ntawd, pab pawg ntawm cov neeg siv khoom zoo nkauj no tom qab muaj kev sib kis tau txaus siab nthuav dav lawv lub qab ntug thiab tshawb nrhiav cov khoom tshiab uas lawv tsis tau sim ua ntej.Cov khoom lag luam - lawv tuaj yeem los ntawm Tuam Tshoj, lossis lawv tuaj yeem los ntawm Kaus Lim Qab Teb. "

01: Los ntawm "tuag" ntuj mus rau embracing chemistry 

Kev zoo nkauj kab lis kev cai yog qhov sib sib zog nqus hauv Is Nrias teb, tab sis muaj, cov poj niam loj hlob nrog cov tshuaj Indian thaum ub.Lawv ntseeg tias muaj txiaj ntsig ntawm txhua yam khoom xyaw ntuj - txiv maj phaub roj rau cov plaub hau du thiab muaj zog, thiab turmeric ntsej muag lub ntsej muag rau cov tawv nqaij glowing. 

"Natural, txhua yam ntuj tso!Peb cov neeg siv khoom tau xav tias txhua yam hauv peb cov khoom yuav tau txais los ntawm qhov xwm txheej, thiab lawv xav tias ntxiv cov tshuaj ntawm txhua yam yuav ua rau cov tawv nqaij. "Laughs Bindu Amrutham, tus tsim ntawm Indian skincare brand Suganda "Tej zaum lawv yeej tau ntau xyoo ua ntej ntawm lub ntiaj teb no (hais txog qhov tam sim no 'vegan' kev zoo nkauj), tab sis thaum lub sij hawm, peb yuav tsum nce mus rau saum lub khw nrog lub suab nrov thiab qw nrov: txawm li cas los xij Ntuj cov khoom xyaw lossis tshuaj lom neeg yuav tsum dhau qhov kev kuaj xyuas kev nyab xeeb ua ntej!Tsis txhob muab kaum-hnub-fermented seaweed kua txiv rau ntawm koj lub ntsej muag!”

Txhawm rau Bindu txoj kev nplij siab, kev siv zog uas nws thiab nws cov npoj yaig tau muab tso rau hauv tsis yog qhov tsis muaj txiaj ntsig, thiab kev lag luam Indian kev zoo nkauj tau hloov pauv.Txawm hais tias ntau tus poj niam Indian tseem tab tom xav txog cov khoom lag luam zoo nkauj hauv tsev, ntau cov neeg siv khoom tau txais kev siv tshuab niaj hnub - tshwj xeeb hauv kev tu tawv nqaij.Kev noj cov khoom tu tawv nqaij hauv Is Nrias teb tau nce siab nyob rau tsib xyoos dhau los, thiab kev lag luam kws tshaj lij thoob ntiaj teb cov ntaub ntawv kwv yees qhov qauv no tseem yuav nce ntxiv rau yav tom ntej.

02: Los ntawm "kev cia siab rau tus kheej" mus rau "qhib qhov muag pom lub ntiaj teb"

Raws li cov ntaub ntawv los ntawm National Bureau of Statistics ntawm Is Nrias teb, ze li ntawm 10,000 Indian upstarts ntse nkag mus rau hauv cov chav nruab nrab txhua hnub, thiab ntau tus ntawm lawv yog cov poj niam dawb-dab tshos uas, zoo li cov poj niam dawb-dab tshos thoob ntiaj teb, muaj cov qauv kev zoo nkauj nruj.Qhov no kuj yog qhov zoo nkauj ntawm Is Nrias teb nws tus kheej.Qhov laj thawj tseem ceeb rau kev loj hlob sai ntawm cov xim pleev xim ua lag luam hauv xyoo tas los no.Purplle, lwm lub khw muag khoom zoo nkauj hauv Is Nrias teb, kuj tau lees paub qhov kev pom no. 

Raws li Taneja, tam sim no, Is Nrias teb cov khoom lag luam nrov tshaj plaws txawv teb chaws tsis yog los ntawm Tebchaws Europe thiab Tebchaws Meskas, tab sis K-Beauty (Korean pleev)."Piv rau cov khoom lag luam nyob sab Europe thiab Asmeskas uas yog tsim los rau cov neeg dawb thiab cov xim dub, cov khoom lag luam Kauslim tsom rau cov neeg Esxias nyiam ntau dua nrog cov neeg siv khoom hauv zos Indian.Tsis muaj qhov tsis ntseeg tias nthwv dej ntawm K-kev zoo nkauj tau maj mam tuaj txog hauv Is Nrias teb. " 

Raws li Taneja tau hais tias, Kaus Lim Kauslim cov tshuaj pleev ib ce zoo li Innisfree, The Face Shop, Laneige thiab TOLYMOLY tau ua phem rau lub lag luam Indian rau kev nthuav dav thiab kev nqis peev.Innisfree muaj lub khw muag khoom lub cev hauv New Delhi, Kolkata, Bangalore thiab cov nroog loj nyob rau sab qaum teb Is Nrias teb, thiab npaj siab yuav nthuav dav nws cov hneev taw nrog cov khw muag khoom cib thiab mortar tshiab hauv cov nroog Indian yav qab teb.Tus so ntawm Kaus Lim Kauslim hom zoo li yuav siv txoj kev muag khoom ua ke uas feem ntau hauv online thiab ntxiv los ntawm offline.Raws li tsab ntawv ceeb toom los ntawm INDIA RETAILER ntawm Nykaa, lwm Indian kev zoo nkauj e-commerce platform, txij li thaum lub tuam txhab tau kos npe rau kev koom tes nrog ib co Korean cosmetic hom (uas Nykaa tsis qhia) coj lawv mus rau lub Indian lag luam, lub tuam txhab cov nyiaj tau los tag nrho. loj hlob tuaj.

Txawm li cas los xij, Sharon Kwek, tus thawj coj sab laj ntawm Mintel's South Asia Kev Zoo Nkauj thiab Kev Saib Xyuas Tus Kheej, tau tsa qhov kev tawm tsam.Nws tau taw qhia tias vim yog tus nqi, kev tsaws ntawm "Korean Wave" hauv khw Indian yuav tsis zoo li txhua tus xav. 

"Kuv xav tias K-Beauty yog kim dhau rau cov neeg siv khoom Indian, lawv yuav tsum them cov nqi xa khoom kim thiab tag nrho lwm cov nqi rau cov khoom no.Thiab raws li peb cov ntaub ntawv, ib tus neeg tau txais kev pabcuam Indian ntawm cov tshuaj pleev ib ce yog 12 ib xyoos USD.Nws yog qhov tseeb tias cov chav nruab nrab hauv Is Nrias teb tab tom loj hlob loj, tab sis lawv kuj muaj lwm cov nuj nqis thiab tsis siv tag nrho lawv cov nyiaj hli rau cov khoom zoo nkauj, "Sharon hais. 

Nws ntseeg tias C-Beauty los ntawm Tuam Tshoj yog qhov kev xaiv zoo dua rau cov neeg siv khoom Indian dua li K-Beauty."Peb txhua tus paub tias Suav yog qhov zoo ntawm kev npaj ua ntej, thiab yuav luag txhua lub nroog-xeev hauv Is Nrias teb muaj cov chaw tsim khoom hauv Suav teb.Yog tias Suav tuam txhab lag luam tshuaj pleev ib ce npaj siab nkag mus rau Indian lag luam, lawv feem ntau yuav xaiv los tsim lawv cov khoom hauv Is Nrias teb, uas yuav pab tau lawv cov txiaj ntsig zoo rau cov neeg siv khoom.Txo cov nqi.Tsis tas li ntawd, nyob rau hauv xyoo tas los no, Tuam Tshoj txoj kev zoo nkauj thiab tshuaj pleev ib ce kev lag luam tau hloov kho tas li, lawv tau zoo ntawm kev kos duab kev tshoov siab los ntawm thoob ntiaj teb lub npe loj thiab cov khoom nrov, thiab kho lawv los tsim lawv cov khoom, tab sis tus nqi tsuas yog ib feem peb ntawm cov npe loj.Qhov no yog raws nraim li cov neeg siv khoom Indian xav tau. " 

"Tab sis tam sim no, C-Beauty tau ceev faj heev txog kev lag luam Indian, thiab lawv txaus siab saib mus rau cov lag luam Esxias sab hnub tuaj, xws li Malaysia, Indonesia thiab Singapore, uas tej zaum yuav cuam tshuam nrog kev tsis sib haum xeeb ntawm ob lub teb chaws. ”"India Times" Tus kws sau xov xwm Anjana Sasidharan tau sau rau hauv tsab ntawv ceeb toom, "Ua piv txwv ntawm C-Beauty standouts PerfectDiary thiab Florasis, ob qho tib si muaj zog hauv online hauv kev tshaj xov xwm, uas tau pab lawv thaum lawv tawg mus rau hauv kev lag luam tshiab nyob rau sab hnub tuaj Asia. .Qhov ntsuas tau tsim sai sai.Ntawm TIKTOK hauv Is Nrias teb, koj tuaj yeem pom tias Florasis cov yeeb yaj kiab tshaj tawm tau txais ntau dua 10,000 cov lus pom thiab ntau dua 30,000 retweets.Puas yog cov tshuaj pleev ib ce tsis zoo?', 75% ntawm Indian netizens pov npav 'tsis yog' thiab tsuas yog 17% pov npav 'yog'. 

Anjana ntseeg hais tias cov neeg siv khoom Indian paub txog qhov zoo ntawm C-kev zoo nkauj, thiab tseem yuav qhia thiab xa tawm cov yeeb yaj kiab tshaj tawm ntawm Suav cov tshuaj pleev ib ce, quaj rau lawv txoj kev zoo nkauj, uas yuav dhau los ua qhov zoo rau C-Beauty nkag mus rau Indian lag luam.Tab sis nws kuj tau taw qhia tias thaum lo lus nug "Kuv tuaj yeem yuav C-kev zoo nkauj cov khoom lag luam nyob qhov twg?"Nyob rau hauv kev sib raug zoo xov xwm, muaj ib txwm cov lus zoo li "Ceev faj, lawv yog los ntawm peb cov yeeb ncuab.""Zoo li, Indian cov kiv cua ntawm PerfectDiary thiab Florasis yuav tiv thaiv lawv cov khoom nyiam, thaum cov neeg tawm tsam yuav coj ntau tus phooj ywg los sim ua kom lawv lub suab ntsiag to - nyob rau hauv qhov tsis muaj qhov kawg, cov hom thiab cov khoom lawv tus kheej tsis nco qab..Thiab nyob rau hauv ib lo lus nug nug qhov twg yuav yuav cov tshuaj pleev ib ce Kauslim, koj tsis tshua pom zoo li no, "Anjana xaus lus.