Fashion Brand MLB pib muag cov khoom pleev xim?

Hauv kev lag luam ntawm cov neeg siv khoom lag luam nrawm nrawm, kev zoo nkauj yog qhov tsis muaj kev pheej hmoo tsawg, muaj txiaj ntsig zoo "cov ncuav mog qab zib loj".Cov khaub ncaws niaj hnub MLB, uas tsis tau hloov pauv tshiab rau lub sijhawm ntev, tau qhib "MLB Kev Zoo Nkauj" tus account ntawm kev tshaj xov xwm xws li Tuam Tshoj, thiab tseem tau sau npe rau nws lub khw hauv e-commerce platform.

Tam sim no, lub khw muaj tag nrho ntawm 562 tus kiv cua.Los ntawm kev xav ntawm tus nqi thiab kev tsim, qhov chaw ntawm MLB kev zoo nkauj txuas ntxiv cov qauv ntawm cov khaub ncaws.Thawj cov khoom lag luam npog peb fragrances thiab obcua cushion foundations.Txhua cov tshuaj tsw qab muaj nyob rau hauv ob ntim ntawm 10ml thiab 50ml, luv nqi ntawm 220 yuan thiab 580 yuan.Cov tsos ntawm huab cua cushion kua foundation muaj ob xim: "High Street Black" thiab "Wildberry Barbie".Lub plhaub thiab cov tub ntxhais hloov pauv yog muag nyias.Tus nqi ntawm tus qub yog 160 yuan, thiab tus nqi tom kawg yog 200 yuan.

Hauv peb hnub ntawm kev qhib lub khw tshiab, 87 tus neeg tau them nyiaj rau lub hauv paus huab cua cushion, thiab qee cov neeg siv khoom tau tawm tswv yim hauv qab cov khoom txuas, "Kuv yuav nws rau qhov zoo ntawm cov khoom, thiab cov pleev thiab kav ntev kuj yog 'online'. ”

Rau ib ntev lub sij hawm, lub crossover ntawm fashion brands yeej ib txwm yog ib tug kub qhov chaw nyob rau hauv kev lag luam.Ntau lub tuam txhab tau tsim cov khoom lag luam sib koom ua ke, suits, thiab lub thawv khoom plig, thiab cim lawv nrog "tso cai" cov ntawv, tas li txhawb cov neeg siv khoom xav tau tshiab los yuav.Niaj hnub no, nyob rau hauv kev cuam tshuam ntawm ntau yam sab nraud, kev muaj koob meej ntawm kev sib koom ua lag luam hla ciam teb tau ploj mus.Hloov chaw, ntau lub npe zam tau tsim lawv tus kheej portals los koom nrog "sab lag luam" hauv kev pleev xim.

Nyob rau lub Tsib Hlis ntawm lub xyoo no, tus tsim qauv lig Virgil Abloh tau tawm ntawm PAPERWORK kev zoo nkauj series rau nws tus kheej txoj kev hnav khaub ncaws hom Off-White ntawm cov khoom kim heev e-commerce platform Farfetch.Nws tau tshaj tawm tias qhov no yog Off-White thawj zaug rau hauv kev zoo nkauj.Thawj pawg ntawm cov khoom lag luam tau nthuav tawm yog cov tshuaj tsw qab hu ua "SOLUTION".Txij thaum ntawd los, nws kuj tau pib ua lub ntsej muag pleev, kho lub cev, ntsia thawv polish thiab lwm yam khoom lag luam, nthuav dav kev zoo nkauj teb..Nyob rau lub Peb Hlis xyoo no, Dries Van Noten, ib hom kev zam nyob rau hauv Spanish PUIG Group, kuj tau tshaj tawm cov naj hoom thiab mem pleev di ncauj thawj zaug, nkag mus rau hauv kev zoo nkauj.

Ntxiv nrog rau cov khoom lag luam niaj hnub, cov khoom kim heev xws li Valentino, Hermes, thiab Prada kuj tau siv zog ua haujlwm tsis tu ncua hauv kev zoo nkauj hauv ob xyoos dhau los, txhawm rau tsim cov ncej loj hlob tshiab.Hauv Hermès thawj peb lub hlis twg 2022 daim ntawv tshaj tawm nyiaj txiag, cov nyiaj tau los ntawm cov tshuaj tsw qab thiab kev zoo nkauj tau nce 20% xyoo-rau-xyoo.Nyob rau hauv lub xyoo dhau los, Hermès tau txuas ntxiv cov pleev qeb los ntawmdaim di ncaujthiab naj hoom rau tes thiab ntsej muag pleev.

Nws tsis yog qhov nyuaj kom pom tias thaum cov khoom lag luam zam thawj zaug nkag rau hauv kev zoo nkauj, lawv feem ntau xaiv ob pawg: daim di ncauj thiab naj hoom.Qee qhov kev lag luam sab hauv tau taw qhia tias piv nrog cov pawg xws li cov khoom pleev xim thiab cov khoom siv tawv nqaij, uas xav tau cov tawv nqaij muaj zog dua, cov lipsticks thiab cov tshuaj tsw qab muaj qhov qis dua rau cov neeg siv khoom txaus siab, thiab tuaj yeem qhia qhov kev paub zoo.

Txhua lub lag luam tab tom nrhiav txoj hauv kev tshiab tawm.Cov khoom lag luam zoo nkauj uas tsis tshua muaj nqi tab sis tuaj yeem muaj nyiaj tau los siab tau tsuas yog ntes tau "qhov mob taw tes" ntawm feem ntau cov npe nrhiav kev loj hlob tshiab.

Yog li, puas tuaj yeem MLB, uas pib nrog cov khoom lag luam nyob ib puag ncig Major League Baseball, dhau los ua "tus yeeb ncuab" ntawm cov khoom kim heev hauv kev zoo nkauj?

Cov ntaub ntawv pej xeem qhia tau hais tias lub npe tag nrho ntawm MLB yog Major League Baseball (Major League Baseball, tom qab no hu ua "Major League"), tab sis cov khaub ncaws nrog MLB hom logo tsis yog muag ncaj qha los ntawm cov pab koomtes loj, tab sis tso cai rau ib feem peb. -party tuam txhab ua lag luam, South Kauslim npe tuam txhab F&F Group yog ib lub tuam txhab tso cai.

Cov ntaub ntawv tseem ceeb ntawm MLB Beauty WeChat official account qhia tau hais tias nws lub tuam txhab ua haujlwm yog Shanghai Fankou Cosmetics Trading Co., Ltd. (tom qab no hu ua "Fankou Cosmetics").Fanko Cosmetics yog ib lub chaw muag khoom ntawm F&F Group hauv Suav teb, uas yog lub luag haujlwm tseem ceeb rau kev muag khoom thiab kev ua haujlwm ntawm pab pawg kev zoo nkauj hom BANILA CO thiab kev tu tawv nqaij hom KU:S.

Kev txheeb xyuas qhia tau tias nyob rau xyoo 2005, F&F Group tau tsim BANILA CO, uas tau nthuav tawm rau hauv Suav lag luam hauv xyoo 2009. Raws li nws cov khoom hnub qub, Zero Cleansing Cream yog ib zaug nrov hauv Suav teb.Txawm li cas los xij, nrog rau kev sib tw ntawm Korean pleev, BANILA CO tsis muaj cov khoom lag luam hnub qub tshiab.Raws li lub vev xaib raug cai ntawm BANILA CO, nws cov khw muag khoom lag luam offline tau raug txo mus rau 25, feem ntau hauv cov nroog thib peb thiab qib plaub.Tib lub sijhawm, KU:S tseem muag hauv Suav teb av loj los ntawm kev hla ciam teb e-lag luam, thiab tseem tsis tau qhib kev lag luam offline.

Hauv kev lag luam kev sib tw kev zoo nkauj tam sim no, puas tuaj yeem ua qhov sib txawv uas MLB Beauty xav tsim kom tau txais los ntawm cov neeg siv khoom?Hauv qhov no, Wu Daiqi, CEO ntawm Shenzhen Siqisheng Co., Ltd., tau hais tias nws yog ib txwm muaj rau cov hom zam los tsim cov kab zoo nkauj."Feem ntau cov npe zam muaj lawv cov ntsiab lus kev coj noj coj ua thiab cov voj voog ntawm tib neeg, thiab lawv yuav koom nrog ntau pawg, xws li khaub ncaws, naj hoom, thiab kev zoo nkauj., hniav nyiaj hniav kub, thiab lwm yam. Tom qab lub hom phiaj tsim ib qho kev coj noj coj ua muaj nqis nyob ib ncig ntawm ib lub voj voog, nws yuav sib sau ua ke pawg neeg siv khoom no thiab tsim nws tus kheej qhov zoo, yog li nws yuav sim ntau dua. "

Raws li seb cov neeg siv khoom tuaj yeem them tau, hauv Wu Daiqi qhov kev xav, nws nyob ntawm seb lub hom lag luam puas muaj qhov pom tseeb thiab yuav ua li cas khiav lag luam."Raws li MLB muaj kev txhawj xeeb, nkag mus rau hauv kev lag luam kev zoo nkauj muaj nws qhov zoo, uas yog, tsim hom kab lis kev cai thiab pawg neeg ncaj ncees;Qhov tsis zoo yog tias American baseball kab lis kev cai yuav yog 'tsis tsim nyog' nyob rau hauv Suav teb, los yog nws belongs rau ib tug niche kab lis kev cai, thiab nws cov tshuaj pleev ib ce yog ib qho nyuaj los ua nrov hom. "