Yuav ua li cas muag tshuaj pleev ib ce rau Muslims?

"Yuav ua li cas muag ib tug zuag rau ib tug hauj sam" yog ib tug classic rooj plaub nyob rau hauv lub keeb kwm ntawm kev lag luam, thiab nyob rau hauv kev sib tham nrog Cosmetic lag luam, Roshida Khanom, tus thawj coj ntawm kev zoo nkauj thiab tus kheej tu ntawm Mintel, tsa lwm lub ntsiab lus zoo sib xws "Yuav ua li cas muag tshuaj pleev ib ce rau Muslim. poj niam?”

Khanom tau hais tias "Ntau tus neeg hauv kev lag luam pom qhov no zoo li qhov kawg tuag," Khanom hais."Thaum nws los txog rau cov poj niam Muslim, lub hijab, burqa thiab daim ntaub thaiv ib txwm muaj kev cuam tshuam nrog lub tswv yim tias lawv qhwv koj tus kheej kom nruj heev uas koj tsis xav tau thiab hnav tsis tau koj tus kheej - tab sis qhov ntawd yog ib qho kev xav.Cov poj niam Muslim tsis yog txhua tus veiled, lawv nyiam kev zoo nkauj, thiab xav tau kev tu tawv nqaij thiab pleev.Thiab peb Muaj pes tsawg lub npe tau pom cov pab pawg neeg ntsiag to no?

01: Txaus siab rau "kev zoo nkauj suab puam"

L'Oreal Paris hu ua hijab-hnav Muslim qauv Amena Khan thawj lub ntsej muag ntawm Elvive txoj kev tu plaub hau nyob rau hauv 2018, ib tug txav tau pom nyob rau hauv lub sij hawm raws li ib tug tig taw tes nyob rau hauv kev zoo nkauj raws li cov tshuaj pleev ib ce loj heev thaum kawg pej xeem embraced Muslim cov neeg siv.Plaub xyoos dhau los, txawm li cas los xij, me ntsis tau hloov pauv - thiab qhov ntawd tau nug Khanom: Puas yog cov khoom lag luam zoo nkauj txuas nrog cov neeg siv khoom Muslim?

Rau Madiha Chan, co-founder ntawm Just B tshuaj pleev ib ce hom nyob rau hauv Pakistan, cov lus teb yog unquestionably tsis.Hauv kev xam phaj, nws tau hais txog hnub so tseem ceeb tshaj plaws hauv Islamic daim ntawv qhia hnub, Eid al-Fitr, ua piv txwv, thuam cov npe kev zoo nkauj rau tsis tshua muaj txiaj ntsig kev lag luam lossis cov khoom lag luam rau hnub so.

Hloov chaw, qee lub npe muaj xws li hijab-hnav mannequin hauv lawv cov khoom tshaj tawm thiab kev tshaj tawm raws li kev qhia lawv tus kheej "suav nrog" ntawm txhua tus neeg siv khoom, tsis yog los ntawm kev nkag siab tob txog Muslim festivals thiab kev lis kev cai.Tshawb lub khw no.

"Peb, thiab peb lub koob tsheej, yeej tsis tau txais kev saib xyuas nws tsim nyog," nws hais."Peb zoo li qhov muab pub dawb - txoj hauv kev uas cov neeg loj heev qhia tias lawv muaj nuj nqis rau cov neeg siv khoom Muslim yog los ntawm kev sim AR online.Muab tus qauv hijab tso rau hauv pleev lossis tshaj tawm - qhov kev xav ntawd ua rau kuv thiab kuv cov muam npau taws heev.Tsis yog txhua tus Muslims hnav hijab, nws tsuas yog kev xaiv xwb. "

Lwm qhov kev xav uas ua rau Madiha Chan chim siab yog kev ntseeg tias cov neeg Muslim yog cov neeg ntseeg, rambunctious thiab tsis kam noj lossis siv cov khoom niaj hnub."Peb tsuas yog muaj kev ntseeg sib txawv ntawm lawv (hais txog cov neeg sab hnub poob uas ntseeg Vajtswv), tsis nyob hauv lwm lub sijhawm."Nws hais tias tsis muaj txiaj ntsig, "Qhov tseeb, ntau xyoo dhau los, tsuas yog cov tshuaj pleev ib ce uas cov poj niam Pakistani siv tiag tiag yog daim di ncauj thiab lub hauv paus., txhua yam yog txawv teb chaws rau peb.Tab sis raws li internet tau dhau los ua ib feem tseem ceeb ntawm peb lub neej niaj hnub, peb maj mam pib nkag siab ntau thiab ntau txoj hauv kev hnav khaub ncaws.Cov poj niam Muslim zoo siab siv nyiaj pleev xim rau lawv tus kheej, Tab sis ob peb lub npe zoo siab los tsim cov khoom lag luam rau cov neeg Muslim uas ua tau raws li qhov yuav tsum tau ua. "

Raws li cov ntaub ntawv muab los ntawm Mintel, cov neeg siv khoom Muslim siv nyiaj ntau thaum Ramadan thiab Eid al-Fitr.Hauv UK ib leeg, Ramadan GMV yog tsawg kawg yog £ 200 lab (kwv yees li 1.62 billion yuan).Lub ntiaj teb no 1.8 billions Muslims yog pawg ntseeg loj tshaj plaws hauv lub neej niaj hnub no, thiab lawv cov kev siv nyiaj tau loj hlob nrog nws - tshwj xeeb tshaj yog cov tub ntxhais hluas.Middle-class cov tub ntxhais hluas Muslim cov neeg siv khoom, hu ua "Tsim M," tau tshaj tawm tias tau ntxiv ntau dua $ 2 trillion hauv GMV xyoo 2021.

02: "Halal" daim ntawv pov thawj tshuaj pleev ib ce nruj?

Hauv kev xam phaj nrog "kev lag luam tshuaj pleev ib ce", lwm qhov teeb meem loj uas tau thuam los ntawm cov tshuaj pleev ib ce yog qhov teeb meem ntawm "halal" tshuaj pleev ib ce.Cov tswv lag luam hais tias daim ntawv pov thawj "Halal" nruj dhau.Yog tias koj xav kom tau txais daim ntawv pov thawj, koj yuav tsum xyuas kom meej tias cov khoom siv raw, cov khoom siv thiab cov khoom siv ntawm cov khoom tsis ua txhaum txoj cai halal taboo: piv txwv li, gelatin thiab keratin ua los ntawm cov tawv nqaij npua lossis collagen;Cov pa roj carbon activated los ntawm cov pob txha npua, txhuam hniav ua los ntawm cov plaub hau npua, thiab cov kab mob uas ua los ntawm cov npua-derived media raug txwv.Tsis tas li ntawd, cawv, uas yog dav siv los txuas ntxiv lub txee lub neej ntawm cov khoom, kuj raug txwv.Cov khoom lag luam Halal tseem raug txwv tsis pub siv cov tsiaj kuaj hauv cov txheej txheem tsim khoom, nrog rau kev ntxiv cov khoom siv tsiaj los ntawm cov khoom, xws li propolis, nyuj cov mis nyuj, thiab lwm yam.

Ntxiv nrog rau kev lees paub txog kev ua raws cai halal ntawm raw cov ntaub ntawv, cov khoom thov rau halal certification yuav tsum tsis txhob ua txhaum cai Islamic nyob rau hauv cov khoom npe, xws li "Christmas txwv di ncauj balm", "Easter blush" thiab hais txog.Txawm hais tias cov khoom siv raw ntawm cov khoom no yog halal, thiab cov npe ntawm cov khoom tsis sib haum nrog Sharia txoj cai, lawv tsis tuaj yeem thov daim ntawv pov thawj halal.Qee lub npe hais tias qhov no yuav ua rau lawv poob cov neeg siv khoom tsis yog Halal Christian, uas yuav ua rau muaj kev lag luam nyob sab Europe thiab Asmeskas nyuaj.

Txawm li cas los xij, Madiha Chan tau tawm tsam nrog cov qauv ntawm "vegan" thiab "kev ua phem-dawb" cov tshuaj pleev ib ce uas tau cuam tshuam rau European thiab Asmeskas haiv neeg nyob rau xyoo tas los no, "kev ua phem-dawb" cov khoom xav kom cov tuam txhab tsis txhob siv cov tsiaj sim, thiab 'vegan. ' cov khoom zoo nkauj yog xav tau ntau dua Cov khoom lag luam tsis muaj cov khoom xyaw tsiaj, puas yog ob qho no ua tau raws li cov cai ntawm 'halal' tshuaj pleev ib ce?Leej twg ntawm cov kev zoo nkauj loj loj tsis tau khaws cia nrog vegan thiab kev lim hiam tsis muaj kev phem?Vim li cas lawv thiaj kam tsim rau vegans Yuav ua li cas hais txog kev thov rau tib yam khoom nyuaj yam tsis xav txog qhov xav tau ntawm cov neeg siv khoom Muslim?

Raws li Madiha Chan hais tias,'vegan' thiab 'cruelty-free' tshuaj pleev ib cetau raug siv los ntawm ntau cov neeg Muslims los hloov cov qib qis thaum tsis muaj 'halal' tshuaj pleev ib ce, tab sis qhov kev txav no tseem pheej hmoo vim cov tshuaj pleev ib ce uas ua tau raws li ob qho kev cai tseem yuav muaj cawv.Raws li tam sim no, ib qho ntawm cov npe nrov tshaj plaws ntawm pleev rau Muslims yog cov ntshiab ntuj ntxhia pleev, xws li American hom Mineral Fusion.Mineral tshuaj pleev ib ce yog tsim los ntawm tej yam ntuj tso crushed minerals, guaranteed tsis muaj tsiaj, thiab feem coob kuj tsis muaj cawv.Mineral Fusion tau ntawv pov thawj halal los ntawm cov koom haum xws li Federation of Islamic Councils ntawm Australia thiab Islamic Food and Nutrition Council of America.Madiha Chan vam tias yav tom ntej, ntau lub npe tshuaj pleev ib ce zoo li Mineral Fusion yuav tshwm sim, tsom rau cov neeg siv khoom Muslim."Yuav ua li cas tsis ncaj ncees lawm, peb zoo siab siv nyiaj, ua cas koj tsis khwv tau nws?"