Lub Hom Phiaj Yuav Ua Li Cas Teb Rau Lub Ntiaj Teb Cosmetics Supply Chain Crisis?

"Cov khw muag khoom loj thiab cov khoom lag luam zoo ib yam muaj kev cia siab tias cov khoom lag luam cov teeb meem tshwm sim los ntawm kev sib kis yuav tsis cuam tshuam rau peb cov kev muag khoom zoo nkauj - txawm hais tias tus nqi siab dua ua ke nrog kev kub ntxhov nyiaj txiag tuaj yeem ua rau ntau tus neeg siv khoom txiav rov qab rau cov npe loj."Musab Balbale, tus lwm thawj coj loj thiab tus thawj coj ua lag luam ntawm CVS Health, hais lus ntawm National Association of Pharmacy Chains (NACDS) lub rooj sib tham txhua xyoo, uas tau qhib lub Plaub Hlis 23 hauv Palm Beach, Florida.

Founded hauv 1933, NACDS yog ib lub koom haum sawv cev rau lub hauv paus tseem ceeb ntawm US chaw muag tshuaj kev lag luam, lub khw muag tshuaj saw.Txij li xyoo 1980s, Asmeskas cov khw muag tshuaj tau sim tsim kho kev noj qab haus huv, kev zoo nkauj thiab kev saib xyuas hauv tsev.Lawv cov khoom tseem ceeb poob rau hauv peb pawg dav: cov tshuaj noj, khw muag khoom, kev zoo nkauj thiab cov khoom tu tus kheej, thiab cov tshuaj pleev ib ce. 

Nws tau tshaj tawm tias lub rooj sib tham no yuav yog thawj lub rooj sib tham txhua xyoo ntawm NACDS txij li xyoo 2019, thiab cov thawj coj ntawm L'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, thiab lwm yam tuaj koom.

Raws li Balbale tau hais tias, cov teeb meem ntawm cov saw hlau yuav yog ib qho ntawm cov ntsiab lus kub tshaj plaws uas tau tham hauv lub rooj sib tham no, uas tseem yuav tham txog qhov cuam tshuam tsis tu ncua ntawm kev lag luam thiab kev daws teeb meem cuam tshuam rau kev lag luam xws li kev nce nqi, kev lag luam poob qis thiab thaj chaw muaj kev kub ntxhov.

Ntiaj teb no Cosmetics nyob rau hauv ib tug Supply Chain Crisis

"Kev ceev ceev thiab kev xa khoom qeeb yuav tsum yooj yim.Tab sis nrog kev kub ntxhov ntawm Lavxias-Ukrainian, nce nqi roj thiab tseem ua haujlwm thiab dhau los ntawm cov teeb meem ntawm Suav thiab Asmeskas cov chaw nres nkoj - kev sib xyaw ua ke ntawm cov khoom yuav nthuav tawm qhov kev pheej hmoo ntawm kev cuam tshuam ntawm cov khoom lag luam yav tom ntej - qhov kev pheej hmoo no yuav kav mus txog rau ib nrab xyoo no. , ”hais tias Stephanie Wissink, tus kws ntsuam xyuas laus ntawm Jefferie, lub txhab nyiaj ntau lub tebchaws.

Cov kev lag luam saw layout npaj ntawm "qe tsis nyob rau hauv ib pob tawb" tsis tsuas yog muaj nuj nqis los ntawm Coty Group.Raws li cov khoom lag luam zoo nkauj, Mesa Tus Thawj Saib Xyuas Kev Loj Hlob Scott Kestenbaum (Scott Kestenbaum), uas ua haujlwm nrog Sephora, Walmart, Lub Hom Phiaj thiab lwm cov khw muag khoom, kuj tau hais tias Mesa tau ua haujlwm hnyav los ua kom cov chaw tsim khoom tau tsiv mus rau hauv av kom deb li deb tau thiab tawg mus. mus rau txawv nroog.

Ntxiv nrog rau cov txheej txheem tawg ntawm cov chaw tsim khoom, cov kev daws teeb meem rau "nce ntxiv peev xwm" thiab "cov khoom lag luam" kuj tau txais txiaj ntsig los ntawm lwm lub tuam txhab.

Cov tshuaj pleev ib ce pheej yig usher nyob rau lub sijhawm ntawm lub sijhawm

"Tsis muaj qhov tsis ntseeg tias kev nce nqi ntawm cov khoom xyaw zoo nkauj thiab kev nce nqi yuav ua rau cov neeg siv khoom nruj dua - tab sis qhov nthuav, tam sim no kuj yog lub sijhawm loj tshaj plaws rau cov neeg siv khoom.pheej yig kev zoo nkauj hom”Faye Brookman, WWD Tus Cwj Pwm tau sau rau hauv kab ntawv.

"Ob xyoos dhau los yog peb qhov zoo tshaj plaws ob xyoos sib law liag.Peb tau ntsib ntau tus neeg siv khoom tshiab uas tau nrog peb txhua lub sijhawm, "said Mark Griffin, tus thawj tswj hwm thiab CEO ntawm Lewis Family Drug.“Muaj ntau tus neeg xaiv yuav tus nqi pheej yig uas lawv xav tau.Hom, es tsis txhob tsav tsheb mus rau lub khw muag khoom npe, peb yuav tsum muaj lawv ntawm peb sab. "

Raws li WWD, ntau tus bloggers kev zoo nkauj ntawm TikTok tsis ntev los no tau tso tawm Milani's Color Fetish Matte lipstick ua lwm txoj hauv kev rau Charlotte Tilbury.Qhov kev txiav txim tau ntsib nrog kev txaus siab, nrog Milanidaim di ncaujmuag tawm sai sai ntawm Ulta thiab Walgreens 'kev muag khoom nce 300% hauv ob lub lis piam.

Hauv plaub lub lis piam xaus rau Lub Peb Hlis 12, 2022, kev muag nyiaj duas ntawm cov khoom lag luam zoo nkauj pheej yig tau nce 8.1% xyoo dhau los, raws li Nielsen IQ.Hauv nws daim ntawv tshaj tawm, WWD sib cav tias kev nce nqi ntawm cov khoom lag luam zoo nkauj tuaj yeem muaj txiaj ntsig rau cov khoom lag luam pheej yig: "Nyob rau hauv cov hom no, kev nce hauv cov khoom siv raw thiab cov nqi feem ntau tshwm sim nws tus kheej hauv tus nqi ntawm daim di ncauj ntawm $ 7, uas tam sim no yog $ 8;tus nqi qub ntawm $ 30, $ 40 tam sim no - tus qub yog ib txwm pom zoo los ntawm kev sib piv. "

Tam sim no, cov khw muag khoom kuj tseem ntxiv cov khoom "ib nrab nqi", uas tsis yog kim heev lossis qis dua.Hauv ib nrab xyoo 2022, Walgreens yuav ntxiv cov khoom xws li Hey Humans thiab Makeup Revolution uas pheej yig thiab siv tau, hais tias Lauren Brindley, tus lwm thawj ntawm kev saib xyuas tus kheej thiab kev zoo nkauj ntawm Walgreens.Cov khoom muaj npe nrov.Nws tau hais tias "Kuv vam tias peb cov neeg siv khoom tsis tas yuav txi qhov zoo ntawm lawv txoj kev zoo nkauj vim tias tus nqi nce," nws hais."Kev them taus thiab kev ua tau zoo tsis yog kev sib koom ua ke." 

Raws li tus neeg muag khoom, Kestenbaum kuj tau hais tias kev ua lag luam tam sim no yog " cua daj cua dub zoo meej" rau cov khoom lag luam pheej yig.Nws tau hais tias "cov khoom lag luam pheej yig tau nyob hauv qhov tshwj xeeb thaum muaj kev poob qis," vim tias lawv tau txais txiaj ntsig los ntawm kev nce ko taw ntawm cov khoom noj, tshuaj thiab cov khw muag khoom loj, nrog rau los ntawm 'tus nqi qis' cov neeg yuav khoom uas pib nrhiav tus nqi qis.Ib deal.Lawv.”