Lancome, Armani, thiab SK-II tau nce lawv cov nqi txij lub Cuaj Hli!

Tsis ntev los no, ntau lub npe, xws li LANCOME, Armani, SK-II, thiab lwm yam, yuav ua rau kom tus nqi hloov tsab ntawv nyob rau lub Cuaj Hli.Cov ntaub ntawv qhia tau hais tias cov khoom lag luam ntsig txog Lancome thiab Armani thiab cov khoom lag luam yuav siv cov nqi tshiab txij lub Cuaj Hlis 1, thiab qee cov khoom lag luam SK-II yuav nce rau lub Cuaj Hlis 13.

01: Nruab nrab 5%, siab txog 16.95% 

Raws li tsab ntawv ceeb toom "Lancome hloov kho tus nqi nyob rau lub Cuaj Hli" muab los ntawm kev lag luam hauv kev lag luam, txij lub Cuaj Hlis 1, 2022, Lancome yuav hloov kho cov nqi muag khoom ntawm ntau yam khoom. 

Raws li cov ntaub ntawv ceeb toom, cov khoom hloov kho tus nqi suav nrog kev saib xyuas tawv nqaij, pleev, tshuaj tsw qab thiab lwm yam, nrog rau tag nrho 209 SKUs, suav nrog cov khoom lag luam hnub qub xws li Dub Jin Zhen Chong thiab Jingchun Series. 

Nws tau nkag siab tias qhov no yog qhov thib ob tus nqi nce hauv Lancome xyoo no.Lub hom phiaj tseem ceeb tau nce nws tus nqi nyob rau lub Plaub Hlis xyoo no, npog cov ntsiab lus, qhov muag cream, daim npog qhov ncauj, ntxuav, dej mis thiab lwm yam khoom.Piv nrog rau Lancome tus nqi muag khoom nyob rau lub Plaub Hlis, tus nqi ntawm cov khoom pleev no tau tsa los ntawm 10-30 yuan, thiab tus nqi ntawm cov khoom tu tawv nqaij tau tsa los ntawm 30-150 yuan.

Armani Beauty kuj tseem yuav nce tus nqi muag khoom ntawm qee yam khoom rau lub Cuaj Hlis 1, feem ntau suav nrog ntau yam khoom lag luam xws li di ncauj glaze, naj hoom, foundation, qhov muag ntxoov ntxoo, blush, tshuaj pleev thaiv hnub, thiab qee lub thawv khoom plig.Hauv 7%.

 Hauv lwm lub npe thoob ntiaj teb, SK-II ntawm Procter & Gamble kuj nce nws tus nqi.Raws li tsab ntawv hloov kho tus nqi, nws yuav hloov kho cov nqi muag khoom ntawm qee cov khoom lag luam txij lub Cuaj Hlis 13th, suav nrog ntau yam khoom siv hnub qub thiab qee lub thawv khoom plig xws li ntxuav, essence, tshuaj pleev qhov muag, thiab lwm yam. Tus nqi nce yog nce hauv 5% , ntawm uas SK- II Txiv neej Live Skin Care Essence Relica 75ml nce 16.95%.

02: Kev zoo nkauj siab kawg thiab tshuaj txhua hnub tau txhawb nqa ntau zaus xyoo no

Nws tau nkag siab tias kev zoo nkauj high-end tau hloov kho ntau tus nqi xyoo no.Estee Lauder yav dhau los tau tshaj tawm peb tsab ntawv hloov nqi, thiab lub sijhawm pib ntawm tus nqi nce yog Lub Ib Hlis 28, Lub Plaub Hlis 1, thiab Lub Xya Hli 1, raws li.Ntawm cov nqi nce pib thaum Lub Xya Hli, cov khoom noj khoom haus qib high-end Hailan Mystery tus nqi nce cov khoom lag luam feem ntau yog cov khoom lag luam xws li qab zib, qhov muag cream, thiab cov mis nyuj.Estee Lauder hom kev tu tawv nqaij kuj tau hloov kho, nce ntawm 50-100 yuan. 

Tsis tas li ntawd, cov khoom lag luam ntawm L'Oreal lub hom Hina thiab LVMH hom Guerlan kuj tau ua tus nqi nyob rau lub Xya Hli, thiab qhov nce ntawm cov khoom tu tawv nqaij yog li 5%. 

Tsis tsuas yog tus nqi ntawm kev zoo nkauj high-end, tab sis cov tshuaj niaj hnub cov khoom lag luam kuj tau ua tus nqi rau xyoo no. 

Cov neeg saib xyuas tus kheej xws li Procter & Gamble thiab Unilever tau hais txog cov phiaj xwm nce nqi ntau zaus xyoo no, tso tawm cov nqi nce nqi.Hauv lub quarter thib ob ntawm lub xyoo no, tag nrho tus nqi ntawm Unilever Group tau nce 11.2%, nce ntawm 290 lub hauv paus ntsiab lus los ntawm thawj peb lub hlis twg. 

Yav dhau los, qee cov khw muag khoom tau tshaj tawm rau cov ntawv xov xwm tshuaj pleev ib ce tias tus nqi yuav khoom ntawm Unilever's Lux da dej gel cov khoom tau nce li ntawm 10%, thiab cov khoom lag luam yog tawm ntawm cov khoom lag luam. 

Yang Jianguo, tus thawj coj ntawm Chongqing Huaqing Shenghong Co., Ltd., tau hais rau cov neeg sau xov xwm tias qhov kev nce nqi tshiab ntawm P&G cov khoom siv tshuaj txhua hnub tau pib thaum Lub Rau Hli, feem ntau suav nrog xab npum, da dej gel, xab npum, ntxhua khaub ncaws thiab lwm yam khoom, thiab tus nqi nce ntxiv. li ntawm 10% mus rau 15%., ntawm cov tshuaj xab npum yog li 30%.Nws hais tias qhov laj thawj tseem ceeb ntawm tus nqi nce yog qhov nce ntawm tus nqi ntawm cov khoom siv raw.

Jia Rui, tus thawj tswj hwm ntawm Henan Yueyan Trading Co., Ltd., kuj tau hais tias Huirun, Shuizhiyu, Sibeiqi, Fenong, Sanke, Keyouran thiab lwm hom kev ntxuav thiab tu txhua tus tau tsa lawv cov nqi thaum Lub Xya Hli.Tsis tas li ntawd, kev tu tawv nqaij, kev tu txiv neej, tes cream, thiab tshuaj pleev thaiv hnub lub npe suav nrog cov leeg nqaij, Wunuo, Runkelin, thiab Mentholatum tau nce lawv cov nqi.

03: Nws puas raug yuam los yog ua haujlwm?

"Nws yog ib txwm ua rau cov hom lag luam kho lawv cov nqi, tshwj xeeb tshaj yog thoob ntiaj teb cov hom lag luam loj uas pib tsuas yog nce thiab tsis nqis, tab sis cov nqi hloov pauv yuav tsis nce ntau dhau," tus tub luam tau hais saum toj no.Nws hais rau cov neeg sau xov xwm tias qhov kev hloov kho tus nqi no cuam tshuam nrog kev nce nqi ntawm cov khoom lag luam thiab tag nrho cov nqi khiav lag luam. 

Kev hloov kho tus nqi ntawm cov khoom lag luam ib txwm tsis cuam tshuam nrog kev nce nqi ntawm cov khoom siv raw khoom.Yav dhau los, cov tuam txhab tshuaj lom neeg xws li BASF, DuPont, thiab Dow tau xa cov ntawv txuas ntxiv mus tshaj tawm cov nqi hloov pauv, thiab Swiss tsw thiab cov tshuaj tsw qab loj heev Givaudan tau tshaj tawm tus nqi nce peb zaug xyoo no. 

Raws li yog vim li cas rau tus nqi nce, L'Oreal, Estee Lauder, Procter & Gamble thiab lwm pab pawg tau hais txog kev nce nqi los daws cov nqi nce thiab kev nce nqi nce siab.Nicolas Hieronimus, CEO ntawm L'Oreal Group, yav dhau los tau hais tias L'Oreal tej zaum yuav nce nqi ntxiv nyob rau hauv ib nrab xyoo ntawm lub xyoo kom offset cov nqi ntau lawm, tab sis yuav kho cov nqi kom meej dua. 

Tracey Travis, tus thawj coj nyiaj txiag ntawm Estee Lauder Group, yav dhau los tau hais tias vim muaj kev cuam tshuam ntawm Tuam Tshoj txoj kev lag luam, pab pawg kev muag khoom txhua xyoo yuav txo qis rau 7% mus rau 9%, qis dua qhov kev kwv yees yav dhau los ntawm 13% mus rau 16% kev loj hlob. .Thaum Lub Xya Hli thiab Lub Yim Hli xyoo no Cov khoom lag luam tus nqi yuav raug nce ntxiv los cuam tshuam nrog kev nce nqi. 

Thaum pib ntawm lub xyoo no, Procter & Gamble hom tshaj tawm tias vim muaj kev nce hauv kev thauj mus los, khoom siv, kev ua haujlwm thiab lwm yam nqi thaum muaj kev sib kis, nrog rau kev nce nqi raw khoom vim kev nce nqi thoob ntiaj teb, tag nrho nws kaum pawg loj ntawm cov khoom tau nce nqi. 

Txawm li cas los xij, raws li tus neeg saib xyuas ntawm lub tuam txhab lag luam uas tsis xav kom muaj npe, tus nqi nce ntawm cov npe loj yog ntau lub tswv yim."Tus nqi ntawm cov khoom siv raw suav rau qhov feem tsawg ntawm cov khoom lag luam loj, thiab qhov nce ntawm cov nqi raw khoom muaj kev cuam tshuam me ntsis rau tus nqi."Nws ntseeg tias kev lag luam tam sim no tau koom nrog, "Estee Lauder's anti-blue eye cream tau raug xa tawm ntawm 40% luv nqi."Txhawm rau tswj kev muag khoom, koj yuav tsum nqis peev ntau hauv online thiab offline lag luam.Tom qab tus nqi nce, tsis tsuas yog muaj peev xwm ntau qhov chaw lag luam peev tau txais, tab sis kuj muaj qhov chaw luv nqi ntau dua tuaj yeem tau txais hauv kev tshaj tawm tom ntej, uas yog qhov laj thawj tseem ceeb rau tus nqi nce ntawm cov npe loj.