'Kev tu siab yog TikTok trend'

Cov ntawv xov xwm zoo nkauj ib zaug tau qhia cov neeg nyeem yuav ua li cas siv pleev kom zais qhov tsis ntev los no sobbing sesh.Tab sis tam sim no, ibTikToktxoj kev txhawb nqa peb mus puag cov misty ob lub qhov muag thiab rosy qhov ntswg."Crying pleev," zoo li, yog nyob rau hauv.

Hauv ib daim clip uas tau txais ntau dua 507,000 tus nyiam, Boston-based cov ntsiab lus tsim Zoe Kim Kenealy muab cov lus qhia "rau cov ntxhais tsis ruaj khov" kom ua tiav qhov zoo nkauj tshiab txawm tias "yog tias koj tsis nyob hauv lub siab xav quaj".

Nws pib nrog lub glob ntawm gloss rau "qhov puffy, mos, di ncauj", ces ib tug swipes liab ntxoov ntxoo nyob ib ncig ntawm lub qhov muag, thiab thaum kawg siv.glitter eyelinernyob ib ncig ntawm nws lub ntsej muag rau qee qhov "ci"."Kuv xav zoo li kuv quaj zoo nkauj txhua lub sijhawm," ib tus neeg saib tau hais."Kuv zoo nkauj heev tom qab kuv quaj," lwm tus sau."Kuv tsis tuaj yeem qhia tau tias nws yog lub qhov muag lashes lossis qhov ntswg liab."

Kenealy, uas muaj 26 xyoo thiab muaj 119,000 TikTok cov thwjtim, hais rau Tus Saib Xyuas tias nws tau txais kev tshoov siab los ntawm ob lub ntsej muag Asian sab hnub tuaj: Douyin thiab Ulzzang.Ob hom kev koom nrog ntau qhov blush, glitter thiab qhov tseem ceeb ntawm thaj chaw hauv qab lub qhov muag rau tag nrho cov txiaj ntsig cherubic.

Kenealy hais tias "Nws tau tshoov siab los ntawm lub ntsej muag ntawm koj lub qhov muag uas koj tau txais tom qab koj quaj," Kenealy hais.Nws hais tias qhov zoo nkaus li yog qhov zoo nkauj xwb, tsis yog kev tsis ncaj ncees."Cov tib neeg - feem ntau yog txiv neej - tau tawm tswv yim 'Amber Heard' ntawm kuv cov vis dis aus," nws hais, hais txog hordes ntawm Johnny Depp TikTok cov kiv cua uas ntseeg tias nws tus qub poj niam cuav-qho ntawm qhov sawv ntawm nws qhov kev iab liam."Nws yog kev pleev xim zoo nkauj uas kuv tsis tas yuav hnav sab nraud.Nws tsis yog los dag leej twg. "

Kev nyuaj siab, lossis tsawg kawg qhov kev ua tau zoo ntawm nws, yog thoob plaws TikTok - tej zaum vim nws yog thoob plaws ntiaj teb tiag, ib yam nkaus.Hauv xyoo 2021 Harvard Youth Poll, ntau dua li ib nrab ntawm cov tub ntxhais hluas Asmeskas tau hais tias lawv tau "kawg, kev nyuaj siab, lossis tsis muaj kev cia siab" hauv xya hnub dhau los.

Thiab nyob rau hauv ib lub caij nyoog ntawm kev tsov kev rog thoob ntiaj teb, kev ntxub ntxaug lwm haiv neeg, kev kub ntxhov ntawm huab cua uas tsis tau txheeb xyuas thiab kev kho siab loj, daim di ncauj liab yooj yim tsis txaus lawm.Hloov chaw, kev zoo nkauj zoo nkauj tau tshwm sim kom haum rau qhov tsis zoo ntawm niaj hnub no.Muaj "dissociative pout", uas iD hu ua "lobotomy-chic, tuag-eyed" tus muam yau rau tam sim no-passé duck di ncauj uas muaj 2010s influencers hauv chokehold.Koj tuaj yeem pom nws hauv tus menyuam roj hmab zoo li online posturing ntawm Euphoria's breakout waif Chloe Cherry, los yog qhov sib txawv ntawm qhov muag ntawm Olivia Rodrigo's Instagram nplooj.

Txhua qhov kev taug kev tuaj yeem yog #SadGirlWalk yog tias koj mloog Lana Del Rey thiab saib ntev ntev hauv qhov deb.Lub hashtag, nrog ntau dua 504,000 views, muaj cov yeeb yaj kiab ntawm cov poj niam hluas saib somber thaum toting iced latte thiab qhia tawm lawv cov khaub ncaws."Cia kuv quaj rau Taylor Swift thaum taug kev mus txog thaum kuv ua tsis tau lawm," ib tus neeg siv tau tawm tswv yim ntawm lawv daim clip.

Fredrika Thelandersson, tus kws tshawb fawb tom qab kawm tiav hauv kev tshaj xov xwm thiab kev sib txuas lus ntawm Sweden's Lund University thiab tus sau phau ntawv tshiab 21st Century Media thiab Poj Niam Kev Noj Qab Haus Huv, kawm txog cov ntxhais hauv online kab lis kev cai thiab cov zej zog.

"Nyob rau hauv cov toj roob hauv pes tam sim no, cov neeg nto moo thiab cov hom lag luam xav kom muaj qhov tseeb, kom tshwm sim tiag," nws hais.“Ib txoj hauv kev los ua qhov no yog nthuav tawm qhov kev kuaj mob lossis qhia qhov raug mob.Nws yog qhov muaj txiaj ntsig zoo los qhia qee yam kev tsis zoo. "

Qhov no trickles down los ntawm TikTok, Thelandersson piav qhia, diluting lub ntsiab lus ntawm kev kho mob thiab puas siab puas ntsws lus.Nws tau hais tias "Kev sib cais yog ib qho tsos mob ntawm PTSD, thiab tam sim no nws tau raug xaiv los ua qhov zoo nkauj," nws hais."Qhov no hais ntau txog yuav ua li cas tib neeg ua tsis tau zoo tam sim no thiab xav tau kev txhawb nqa, thiab kev tshaj tawm xov xwm dhau los ua qhov chaw uas lawv tuaj yeem nrhiav qhov lawv yuav tsis tau los ntawm kev kho mob ib txwm muaj."

Thiab yuav ua li cas yog tias ib tug neeg ua rau lawv txoj kev tu siab nrog faux kua muag los yog phony, saib deb?

Thelandersson tau hais tias "Tej zaum nws ua rau muaj kev nyuaj siab, tab sis muaj ib qho kev sib txuas lus thaum koj paub tias lwm tus neeg xav li cas, thiab qhov ntawd yog ib qho kev koom nrog," Thelandersson tau hais."Koj tuaj yeem ua kev lom zem ntau npaum li koj xav tau, tab sis nws tseem muaj kev cia siab nyob rau hauv ib txoj kev."

Gen Z tsis yog thawj tiam los nrhiav pom kev sib koom ua ke ntawm kev nyiam - Gen X icons zoo li Fiona Apple, Courtney Love thiab lig Elizabeth Wurtzel txhua tus ua haujlwm tawm ntawm nws hauv 90s.Tus kws sau ntawv Emily Gould tau txais nws pib thaum ntxov-aughts blogging boom, nrog dhau kev nkag siab uas feem ntau poob rau hauv qeb kev hlub-rau-ntxub.Emo ua zoo li Paramore thiab My Chemical Romance dominated 2010s music charts, with confessional lyrics and a goth-adside look of swoopy side bangs and dramatically dark eye makeup.

Audrey Wollen, tus kws sau ntawv uas tau sau lo lus "Sad Girl Theory" hauv xyoo 2014, tau txais koob meej hauv internet los ntawm nws qhov kev pom zoo tias kev tu siab rau pej xeem yog ib daim ntawv raug cai ntawm kev tawm tsam rau yawg suab (txawm tias Wollen's archetype of the chronic online Tumblr ntxhais feem ntau yog hais txog. yuav dawb, nyias, conventionally txaus nyiam thiab nws tus kheej muaj nyiaj).

Tab sis lub sijhawm no nyob ib puag ncig, TikTok qhov kev ncav cuag loj (ze li 1 billion tus neeg siv hauv 150 lub teb chaws) tau pab qhov sib kis ntawm tus nqi tsis tau muaj dua."Kuv xav tias qee qhov no tsuas yog cov tub ntxhais hluas muaj kev nkag mus rau hauv internet ntau dhau," InStyle tus kws sau ntawv zoo nkauj Tamim Alnuweiri tau hais."Thaum kuv tseem hluas, kuv tseem nyam kuv lub taub hau rau ntawm qhov rais thiab ua txuj tias kuv nyob hauv cov yeeb yaj kiab suab paj nruag thaum nws los nag, tab sis lawv cov version ntawm qhov no yog pej xeem ntau dua."

Kelly Cutrone, tus PR lus dab neeg uas tau tsim lub tuam txhab Tib Neeg Kev Tawm Tsam thiab tau tshwm sim ntawm Lub Hills, Lub Nroog thiab Asmeskas Tus Qauv Tom ntej, tau sau ib phau ntawv qhia txog kev ua haujlwm hu ua Yog Koj Yuav Tsum Cry, Mus Sab Nraud.Nws tau hais tias "Nws tau qhia tib neeg kom daws lawv txoj kev xav hauv qhov chaw ua haujlwm," nws hais.“Nws tu siab heev uas kev tu siab yuav yog ib qho kev sib txawv.Tab sis kuv muaj 20 xyoo, thiab cov menyuam yaus tag nrho tau dhau los ntawm ntuj txiag teb tsaus [thaum muaj kev sib kis]. "

Cutrone tau tsim nws tus kheej lo lus los piav qhia cov menyuam yaus uas nws pom hauv cov koom haum tsis ntev los no: "kev sib hlub hmo ntuj".Xav tias "Zombie tsaus ntuj tus tubtxib saum ntuj vibes: ib nrab-liab qab cov menyuam yaus uas zoo nkaus li tawm, nrog rau qhov txawv txawv, ntsia ntsia."

Lawv yog "cov tsiaj txhu ntawm hmo ntuj", Cutrone ntxiv, riffing tawm Julia Fox, tus poj niam lub ntsej muag zoo nkauj uas feem ntau pom roaming txoj kev ntawm New York hauv cov ris tsho luv luv, Balenciaga bodysuits, thiab cov khaubncaws sab nraud povtseg ntawm tuab eyeliner.Cutrone tau hais tias "Nws muaj cov ntxhais no uas tuaj rau kuv cov xwm txheej qee zaum thiab lawv yog cov hluas nkauj heev," Cutrone tau hais."Cov ntxhais nws tsis yog Twiggy lawm: lawv yog Elvira."