Akara ejiji na-akwado Balmain, Estee Lauder na-akwalite ịma mma okomoko dị elu!

Na Septemba 26, Estee Lauder Group kwuputara na ha enwetala nkwekọrịta ikike na ụlọ ejiji French Balmain ijikọ ọnụ zụlite, mepụta na kesaa usoro ngwaahịa ịchọ mma Balmain Mma.A na-atụ anya imekọ ihe ọnụ ga-amalite na ọdịda nke 2024.

N'otu oge ahụ, Estee Lauder kwuputara ọkwa onye ọrụ ọhụrụ -Guillaume Jesel dị ka Global Brand CEO nke Tom Ford Mma, Balmain Mma na Luxury Business Development Department.Guillaume ga-ahụ maka ntụzịaka atụmatụ atụmatụ Balmain Beauty zuru ụwa ọnụ, mmepe zuru ụwa ọnụ, njikwa na uto yana yana iduzi Balmain ka ọ bụrụ akara mma okomoko.

Nke a bụ imekọ ihe ọnụ na mmeri.N'otu aka ahụ, oke oke mma nke ụdị ejiji nwere uru ejiji eke, dị ka Tom Ford, Christian Louboutin, wdg, dị ka Tom Ford, Christian Louboutin, wdg, bụ nke etinyeworo aka na ụlọ ọrụ ịma mma n'oge mbụ. ụlọ ọrụ ịma mma dị elu.O guzobela ihe atụ na-aga nke ọma nke ndọtị azụmahịa mara mma.

Ozi ọha na-egosi na Balmain tọrọ ntọala na 1945 site n'aka Pierre Balmain ma bụrụ ụlọ ọrụ ejiji nke dị na Paris.Na 2016, ụlọ ọrụ ahụ nwetara site na Mayhola Investments Fund maka 500 nde euro, ma ugbu a nwere 357 ahịa ahịa mba ụwa.

N'afọ 2017 na 2021, ika ahụ weputara ngwaahịa ịma mma jikọrọ ya na L'Oreal's cross -border.Na Septemba 2019, Balmain jikọrọ aka na Kylie Cosmetics, akara mara mma nke Coty Group nwere iji wepụta usoro etemeete Kylie Cosmetics X Balmain.Agbanyeghị, na ngalaba ịma mma, Balmain enwebeghị mmetụta dị ukwuu.A na-atụ anya mmekorita ya na Estee Lauder ga-eme akara ngosi Balmain mma ma gbanwee ogo.

"Kemgbe ihe karịrị afọ iri, ndị otu Balmain m anọwo na-akwalite ohere na-enweghị ngwụcha nke ụlọ ọrụ ejiji," ka Olivier Rousteing, onye nduzi nkà nke Balmain kwuru, "site na mmalite, ndị otu Estee Lauder mere ka o doo anya na ha na-akwado ọhụụ pụrụ iche nke Balmain. , na anyị Ebumnobi ebumnobi nke zuru ụwa ọnụ okomoko na mma paradigms."

N'aka nke ọzọ, Balmain nwere ike wetara Estee Lauder ihe uto arụmọrụ ọhụrụ, na-emewanyewanye matriks ika ya dị elu.

N'afọ mmefu ego na 2022, ahịa Estee Lauder mụbara site na 9% afọ ruo afọ 17.737 ijeri US dollar (ihe dị ka ijeri RMB 126.964), na uru net dara 16% na ijeri US $ 2.408 (ihe dị ka ijeri yuan 17.237).Estee Lauder na-ekwukwa na ịre ụgbụ a na nkeji mbụ nke afọ mmefu ga-ebelata site na 8%-10% kwa afọ.Ụfọdụ ndị nọ na ụlọ ọrụ ahụ kwenyere na Estee Lauder Group na-ezube ime Balmain ịma mma nke abụọ "Tom Ford Beauty" iji mee ka ikike ya nwee ike ịnọgidesi ike ma na-adịgide adịgide ruo ogologo oge.

A na-akọ na ihe mgbaru ọsọ ọzọ nke Estee Lauder nwere ike ịbụ ubi okomoko.Na mbụ, ụfọdụ akụkọ kwuru na Estee Lauder na-akparịta ụka ijeri US dollar 3 (ihe dị ka ijeri RMB 21.4) iji nweta azụmaahịa niile gụnyere Tom Ford, gụnyere ejiji, yana ego azụmaahịa mara mma Balmain Akpa ga-abụ akụkụ nke atụmatụ mgbasawanye a.