Ingenics has released the report "2024 Global Beauty and Personal Care Trends", which summarizes three major trends that will impact the global beauty and personal care industry in the coming years, God and Shape, AI Beauty, and Sophisticated Simplicity. Let's explore them together!
01 Beauty in Both Shape and Form
The next chapter in defining health will be the beauty of mind and body, where the inner spirit and outer appearance are interconnected. While those who have lost their quality of life are currently prioritizing physical and mental health, brands can help those who have lost their quality of life move to the next stage by introducing stress reduction techniques, healing programs, targeted camping supplements and improved daily personal care processes to make beauty a part of a rich and colorful life, and to increase the enjoyment of life. The "renewed spirit" trend means that a holistic approach to beauty is likely to gain traction with consumers, using technology, collaboration and a focus on inclusivity and personalization to improve consumers' external beauty while enhancing their mental and emotional well-being.
The mind-body connection is critical to enhancing the role of beauty in overall health. Leveling out psychological factors such as stress, anxiety, and emotions through positive thinking, meditation, and stress reduction exercises can positively impact the appearance of skin and hair and improve overall health.
Beauty in form and spirit refers to the interconnectedness of the inner spirit and outer appearance. Brands can help consumers improve their outer beauty while enhancing their mental and emotional well-being through the use of technology, collaboration, and highlighting inclusion and personalization. Emerging disciplines such as psychodermatology (which explores the relationship between mental health and skin health) and neurocosmetology (which focuses on the connection between the nervous system and the skin), wearable devices that provide real-time feedback on stress levels and skin health, advanced data analytics, DNA testing and personalized algorithms are some of the ways in which we can meet consumers' individual needs for "form and function". The "look and feel" of the individual consumer is being met.
02 AI Beauty
AI beauty is making a big splash in the beauty industry, making it more personalized, efficient and effective, but management and transparency are critical to growth. Brands can use information such as user feedback on social media to identify gaps between consumer expectations and products, and develop and innovate products that address specific needs. In the future, AI will propose personalized solutions by analyzing lifestyle factors, environmental conditions and genetic information.
Artificial Intelligence will transform the beauty industry by making it more personalized, efficient and effective, but management and transparency are essential for growth. Artificial Intelligence is transforming the beauty industry, accelerating product development, promoting inclusivity in products and services, and helping to address ethical issues and accelerate new product development by analyzing data, learning patterns and generating insights. "Smart Hidden Beauty" helps beauty brands utilize letters such as customer feedback on social media to identify gaps and create new products based on specific needs.
Artificial Intelligence will penetrate the beauty industry through personalized recommendations, virtual try-on experiences, and digital AI by analyzing life factors, environmental conditions, and genetic data-driven perspectives. Hyper-personalized beauty recommendations will be introduced by analyzing social media information. This customization has body trends, customer feedback and market research, and AI will help
Facilitate beauty brands to create tailored products and experiences that can both brand identify the latest consumer beauty beliefs and eco-friendly ideas. Attract consumers to new brands and increase their brand loyalty at the same time.
03 Refined Simplicity
Consumers are increasingly demanding efficient, high-quality products. Today's consumers are more and more focused on the function and efficacy of the product, rather than luxury packaging and flashy marketing campaigns. Consumers are more in pursuit of greater transparency of product information, using actual results to judge the reasonableness of premium prices, and are shifting their focus from hoarding products to high-quality necessities.
When it comes to beauty product ingredients, consumers will continue to seek greater transparency in product information. Not only do they want to know what is being put on their skin or hair, but they also want brands to provide clear information about the benefits of active ingredients. This will enable consumers to make informed choices and to pay more attention to
Product efficacy. In addition, brands can emphasize minimalism in packaging and design. Clean lines, muted colors and elegant aesthetics will create an understated sense of clientele. Brands that embrace minimalist packaging will not only convey a premium image, but also match the desire for a neat, streamlined beauty routine.
Consumers' focus will shift from hoarding large quantities of products to carefully selecting a range of high-quality, just-in-time products. Consumers will prioritize efficacy and seek out products that truly meet their specific needs. Product quality, efficacy and long-term results will be prioritized over product volume. The popularity of products and services tailored to individual needs will continue to grow. Brands that can offer personalized advice, customizable formulas or targeted solutions will gain an advantage. Building a community around a brand will be more important than ever. Brands that promote user engagement and encourage user-generated content to collaborate with opinion leaders who align with the brand's philosophy and values will be able to emphasize their message of product efficacy and functionality. This community awareness and communication will help build a loyal customer base and increase brand awareness.
Post time: Jan-02-2024