Beauty Category Will Usher In A New Wave Of Export Boom!

When it comes to the popular categories of cross-border e-commerce, there must be beauty. This one of the “kings” who used to dominate the hot-selling category in the e-commerce market has achieved good results during the epidemic. Taking a closer look at the current beauty makeup overseas track, domestic brands including Perfect Diary, Florasis, FOCALLUR, etc. have all overweighted overseas and have achieved remarkable results. 

What is more noteworthy is that relevant agencies predict that on a global scale, health and beauty will become the second fastest growing category of e-commerce after home and pet care in the next few years. Beauty cross-border e-commerce is about to usher in its own “golden age”. 

According to McKinsey data, during the epidemic, online sales in the global beauty market increased by 20% to 30%. LVMH-owned beauty retailer Sephora and U.S. e-commerce giant Amazon both saw their online sales of beauty products rise about 30 percent year-over-year.

Retail Insight, the research and data insights arm of Ascential, simultaneously pointed out that after COVID-19, the global share of online sales of health and beauty products will rise to 16.5% and to 23.3% by 2025. Globally, health and beauty will be the second fastest growing category in e-commerce in the next few years after home and pet care. 

In terms of market regions, the Asia-Pacific region has the largest market share of the beauty industry with 46%, followed by North America with 24% and Western Europe with 18%. By geography, Asia Pacific and North America dominate, accounting for over 70% of the total market size. 

Southeast Asia, which is listed as a “future market” for the development of the global cosmetics industry, is a hot market for global cosmetics. According to istara.com, the market size will reach 304.8 billion yuan by 2025, with a compound annual growth rate of 9.3%, which is higher than the 8.23% compound annual growth rate of cosmetics in the Chinese market in the next five years. 

Official data from Shopee also shows that beauty has always been a hot-selling and high-potential category in Vietnam, Malaysia, Singapore, the Philippines and other places. In its two recently announced Latin American markets, Brazil and Mexico, beauty ranks among the hot-selling and high-potential categories in June; in Europe and Poland, beauty has also become one of the most popular categories for local consumers. 

In addition to beauty and skin care products such as lipsticks, eye shadows, and masks, hair-related products are also the focus of consumers. For example, the sales of relatively niche products such as hair masks, hair straighteners, and volume conditioners have increased significantly during the epidemic.

Opportunities will always be given to brands with good quality. Our product line is constantly expanding, from eye makeup, lip makeup, to skin care, and we hope we can become a beauty brand that European and American consumers like.