Carslan and Oscar-Winning Makeup Artist Take Another Step Forward In Their International Journey！

Twenty-one years ago, a national beauty brand was born, becoming one of the many surging waves in the beauty industry that year. Over the years, she has gone through trials and hardships, and has participated in and created the prosperity of the Chinese makeup market. With the passage of time, many brands that used to fight with her in the Chinese cosmetics industry have long since disappeared, but she has built a huge business empire of make-up and created her own miracle in the long run of time.

This legendary Chinese make-up brand is Carslan.

Now, on the occasion of the 21st anniversary of Carslan’s establishment, the brand has made a new effort, joining hands with an Oscar-winning makeup artist, and has taken another new step to the world-class makeup stage.

On May 25, Carslan Group announced the signing of the world’s first female Oscar winner for Best Makeup, Michele Burke as the brand’s special chief makeup artist. In the future, the two parties will focus on the profession, explore the world’s top resources, and lead the new trend of professional makeup and makeup creativity.

Facing this wave, Carslan, who represents the competition between Chinese makeup and global makeup, keeps pace with the times and resonates with the world at the same frequency. Carslan will work with Michelle to develop makeup products and create creative themed makeup. Through professional make-up cooperation from different cultural perspectives, Carslan will help show the international style of Chinese make-up under the national trend, and jointly create a national fashion that belongs to China and goes to the world.

In the journey of conquering the international make-up market, Carslan has always forged ahead and spared no effort in its own brand value structure and product quality. Since the establishment of the group, Carslan has deeply engraved the brand vision and corporate mission of creating a “world-class makeup group” in its practical actions.

This year, Carslan collaborated with Michele Burke, the world’s first Oscar-winning makeup artist, to conduct a more in-depth international makeup exchange. This is another important move after Carslan’s 20th anniversary co-branding with Hermès co-designer, Dior co-designer and Chanel co-designer, and further implements Carslan’s brand upgrade strategy of “internationalization, specialization and fashion”. Through cross-border cooperation with different cultural fields, we can accept diverse design aesthetics and make Chinese makeup more international and professional.