Cooperative fashion brand Balmain, Estee Lauder pushes high luxury beauty!

On September 26, Estee Lauder Group announced that it had reached a license agreement with the French fashion house Balmain to jointly develop, produce and distribute a innovative beauty product series Balmain Beauty. The cooperation is expected to start in the fall of 2024.

At the same time, Estee Lauder also announced a new personnel appointment -Guillaume Jesel as the Global Brand CEO of Tom Ford Beauty, Balmain Beauty and Luxury Business Development Department. Guillaume will be responsible for Balmain Beauty’s overall strategic direction, global development, management, and growth, and together with Balmain’s leadership into a luxury beauty brand.

This is a win -win cooperation. On the one hand, cross -border beauty of fashion brands has a natural fashion advantage, such as Tom Ford, Christian Louboutin, etc., such as Tom Ford, Christian Louboutin, etc., which has been involved in the beauty industry early in the high -end beauty industry. It has established a successful example of beauty business extension.

Public information shows that Balmain was founded in 1945 by Pierre Balmain and is a fashion company headquartered in Paris. In 2016, the company was acquired by the Mayhola Investments Fund for 500 million euros, and currently has 357 international sales points.

In 2017 and 2021, the brand launched a joint beauty product with L’Oreal’s cross -border. In September 2019, Balmain also collaborated with Kylie Cosmetics, a beauty brand owned by Coty Group to launch Kylie Cosmetics X Balmain makeup series. However, in the field of beauty, Balmain has not had great influence. Cooperation with Estee Lauder is expected to make the Balmain beauty line brand branding and change quality.

“For more than ten years, my Balmain team has been promoting the infinite possibilities of the fashion industry,” said Olivier Rousteing, the artistic director of Balmain, “from the beginning, the Estee Lauder team made it clear that they support Balmain’s unique vision, and our us Objective goals of global luxury and beauty paradigms. “

On the other hand, Balmain can bring new performance growth points to Estee Lauder, further enriching its high -end brand matrix.

In fiscal year in 2022, Estee Lauder’s sales increased by 9%year -on -year to 17.737 billion US dollars (about RMB 126.964 billion), and net profit fell 16%to US $ 2.408 billion (approximately 17.237 billion yuan). Estee Lauder also estimates that net sales in the first quarter of fiscal year will decrease by 8%-10%year-on-year. Some people in the industry believe that Estee Lauder Group plans to make Balmain beauty a second “Tom Ford Beauty” to enhance its ability to stable and sustainable growth for a long time.

It is reported that the next goal of Estee Lauder may be the luxury field. Earlier, some reports said that Estee Lauder was negotiating 3 billion US dollars (about RMB 21.4 billion) to acquire all businesses including Tom Ford, including fashion, and the Balmain beauty business revenue The pocket will be part of this expansion plan.