Eyelash Growth Products Promising?

On March 30, DTC beauty brand DINETTE announced that it had received 800 million yen (approximately RMB 41.57 million) in Series B financing. Daiwa Corporate Investment, Ceres and MTG Ventures participated in this round of financing.

Founded in 2017, DINETTE started out in the beauty media, mainly based on readers’ feedback to promote products. In 2019, DINETTE officially founded the DTC beauty brand “PHOEBE BEAUTY UP” and launched the first single-product eyelash beauty serum. Due to its “eyelash growth” selling point, PHOEBE BEAUTY UP has attracted consumers’ attention, driving the brand’s sales growth.

It is understood that DINETTE will use the funds to strengthen the diversification of DTC sales channels, expand the sales area in the Asia-Pacific region, and enter mainland China, Thailand, Hong Kong, China and other regions. In addition, the brand also plans to expand its products from eyelash essence to eyeliner, lip, eye shadow and other makeup lines.

In contrast, our company has also put a lot of effort into eye makeup. Among them, eye shadow products are currently the most. Both in terms of interior material and appearance design, they are very popular with European and American customers. There are single-color eyeshadows, chameleon liquid eyeshadows, and multi-color eyeshadow palettes. Many well-known brands will require their logos to be added to our products, which is the biggest affirmation for us.

In the future, we will also enrich the entire eye product line.