Famous Brands Start to Segment the Base Makeup Market, Who Will be Affected?

In the makeup circle,Base makeup is recognized by brands as one of the hardest things to do, and product quality and adaptability are always at the core. Compared with eye and lip makeup, base makeup products have higher requirements on technology and production lines, but at the same time, base makeup is one of the few sub-categories in the color makeup field that can form user loyalty and high repurchase rate. This is an area worthy of Chinese cosmetics brands’ dedication.

The base makeup market was previously dominated by major international brands such as Estee Lauder and Lancome, but recently, the three fashion giants: Hermes, Zara, and “Radish Ding” have all entered.

Christian Louboutin Beauty has announced the launch of the brand’s first air cushion foundation, featuring the brand’s signature red color as the main color of the entire packaging, and the glossy shell is decorated with “CL” lettering and a hand-embroidered crown. Liquid foundation enriched with diamond powder for diamond-pure, clean skin with high coverage.

After bringing a wealth of makeup products, Zara Beauty once again entered the base makeup market with a high profile in March this year, and released a new makeup “Skin Love Collection”, which includes 51 colors of liquid foundation and 36 colors of concealer.

Hermes brings surprises to everyone, launching the brand’s first base makeup series,The series includes 12 shades of natural foundation cream, 2 types of powder powder, and powder brush.

With their participation, the design and quality of base makeup products will become better and better, and users’ requirements for products will become more and more strict. This is a good sign. Who can meet the needs of users, who is the ultimate winner.