Florasis’s road to globalization takes another step forward!

On July 15, 2022, Florasis announced that it has become a member company of the World Economic Forum’s new leader community. This is the first time that a Chinese beauty brand company has become a member of the organization.

It is reported that the predecessor of the World Economic Forum was the “European Management Forum” founded by Klaus Schwab in 1971, and was renamed the “World Economic Forum” in 1987. Because the first forum was held in Davos, Switzerland, it was also known as the “European Management Forum”. “Davos Forum” is one of the most influential non-official international institutions in the world economy. 

The influence of the World Economic Forum lies in the strength of its member companies. The selection committee of the Forum conducts strict evaluations on newly joined member companies. These companies need to be the top companies in their industries or countries, and they can determine the future of their industries or regions. development plays an important role. 

Founded in 2017, Florasis is a cutting-edge Chinese beauty brand that has grown rapidly with the rise of Chinese cultural confidence and the rise of the digital economy. Based on the unique brand positioning of “Oriental makeup, using flowers to nourish makeup”, Florasis integrates oriental aesthetics, traditional Chinese medicine culture, etc. with modern beauty technology innovation, and cooperates with leading global suppliers, research institutions and experts to create a It has developed a series of high-quality products with rich aesthetics and cultural experience, and quickly became the top-selling mid-to-high-end makeup brand in the Chinese market. 

Innovative and excellent product strength and strong oriental cultural attributes have made Florasis loved by consumers around the world. Since the brand started going overseas in 2021, consumers in more than 100 countries and regions have purchased Florasis products, and nearly 40% of its overseas sales come from highly mature beauty markets such as the United States and Japan. The brand’s products have also represented China on many platforms such as the World Expo and the World Horticultural Exhibition, becoming one of the “new national gifts” officially presented to international friends.

As a young brand, Florasis has also integrated the social responsibility of corporate citizenship into its genes. In 2021, the parent company of Florasis, Yige Group, will further establish the Yige Charity Foundation, focusing on cultural heritage protection, psychological assistance for women, education assistance and emergency disaster relief. In May 2021, the “Florasis Women’s Guardian Hotline” gathered hundreds of senior psychological counselors in Hangzhou to provide free public assistance hotline services to women in psychological distress to relieve their mental health problems. In Yunnan, Sichuan and other provinces, Florasis continues to promote the intangible cultural heritage of various ethnic groups into the classroom teaching of local schools, and has carried out innovative explorations for the inheritance of ethnic culture. 

Julia Devos, Global Head of the World Economic Forum’s New Champions Community, said that she is delighted that a cutting-edge Chinese consumer brand like Florasis has become a member of the World Economic Forum’s New Champions Community. The New Champions community brings together fast-growing, forward-looking new multinational companies from around the world to advocate and support the adoption of new business models, emerging technologies and sustainable growth strategies. Florasis takes oriental culture and aesthetics as its cultural matrix, relies on China’s booming digital economy, and integrates global supply chain, technology, talents and other resources to create its own products and brands, fully reflecting the confidence and confidence of a new generation of Chinese brands. Innovation and pattern. 

IG Group, the parent company of Florasis, said that the World Economic Forum is one of the most influential organizations in the world economy, dedicated to promoting international economic cooperation and exchanges and improving the world situation. Florasis brand has positioned itself as a global brand from the first day of its establishment, and hopes to make the world perceive and experience the modern value of oriental aesthetics and culture with the help of beauty products and brands. The World Economic Forum has a global topic setting, and a global network of top experts, policymakers, innovators and business leaders will help young Florasis learn and grow better, and Florasis will also be a member of the forum , actively participate in dialogue and communication, and contribute to creating a more diverse, inclusive and sustainable world. 

The World Economic Forum holds the Winter World Economic Forum in Davos, Switzerland every year, also known as the “Winter Davos Forum”. The Summer World Economic Forum has been held every year in Dalian and Tianjin, China alternately since 2007, convening political, business and social leaders to conduct a series of dialogues and action-oriented discussions to promote important cooperation, also known as “Summer Davao” Forum”.