Have European And American Celebrities Already Given up on Eyeshadow And Eyeliner?

 

 by denise on 25-3-20

 

In 2025, the fashion world has been swept by the "clean fit" trend. From outfits, hairstyles, makeup, to the overall atmosphere, it presents a style that is clean, minimalist, and exudes a touch of luxury. That effortless feeling in makeup aims for "my skin but better"!

Recently, a makeup look that appears to have neither foundation nor eyeliner, called "Glowing Makeup," has become popular in the European and American circles. Abandoning the heavy, mask-like feel that European and American makeup has always had, it focuses on highlighting the natural complexion and the original texture of the skin. This "plain water" makeup is in line with the current aesthetic!

Hailey, after giving birth, has embodied the essence of Cleanfit.

As one of the representatives of the "Cleanfit," Hailey quickly regained her good condition after giving birth. She also didn't forget to update her early autumn makeup tutorial on her social media platform, presenting the best example of Glowing Makeup.

In Hailey's latest makeup look, the base makeup is so thin that it's almost invisible. The concealer part simply covers up the dark circles under her eyes, and the original texture of her skin is fully revealed. The small freckles on her nose are not flaws at all; instead, they look lively and natural in front of the camera.

The essence of Glowing Makeup lies in using a large amount of blush to create a healthy complexion, and then layering products with a glossy finish, such as hydrating sticks and liquid highlighters, on the lips, face, and sunken areas around the eyes to create a glossy and delicate look like natural, flawless skin.

For the eye makeup, the heavy eyeshadow and exaggerated false eyelashes are omitted. Simply draw a thin inner eyeliner to gather the light in the eyes, and becoming a Clean girl is that easy.

 

Why do people love Glowing Makeup?

 

Compared with the heavy makeup feel of traditional European and American makeup, Glowing Makeup is more natural, healthy, and clean. The aesthetic that the public pursues is moving towards a more natural and unforced direction. People care more about whether the makeup can highlight their personal characteristics, rather than conforming everyone to a single aesthetic standard.

From Hailey's strawberry freckle makeup that went viral on foreign websites this year to her recent updated photos on Instagram, her makeup is inseparable from the clear, glossy finish and the soulful blush.

In addition to Hailey, a group of European and American female celebrities have also shown off their Glowing Makeup looks. Bella's three-dimensional facial structure is even more outstanding with the addition of a glossy and hydrated finish. How can a off-the-shoulder sweater not be paired with highlighter on the shoulders? The atmosphere is fully enhanced even in a dim light environment!

The Kardashian sisters, of course, couldn't miss out on the hottest makeup trend. However, they have added their own little ingenuities to their makeup looks. On top of the natural base makeup, Kylie focuses on creating a more pronounced hair texture on her face. Both the wild eyebrows and the long, curled eyelashes are essential.

Kendall chooses the corresponding color scheme according to the different styles of her makeup and outfits. For a red dress, she uses a matte nude brown blush and lipstick, and when she has blonde hair, she uses a more delicate nude color to emphasize the healthy complexion.

This year, the Cleanfit trend is sweeping across the entire Internet. In terms of makeup, the combination of Clean and Glowing allows people to gradually make peace with their original skin tone and imperfections, and also makes them fall in love with the natural and authentic state and feeling presented by the glossy nude makeup.

However, ordinary people may be a bit deterred by the sheer base makeup that can't cover up imperfections and the glossy finish. Indeed, if the gloss and the makeup look are not well-controlled, it will make the makeup look greasy. So, how can we master this makeup style in our daily makeup routine?

To create this light makeup look similar to plain water, there are several key points. First of all, the base makeup must have zero powdery feeling. Use a combination of local concealing and a small amount of foundation. Choose a setting spray for setting the makeup instead of using powder products like powder compacts. This can not only increase the gloss but also minimize the powdery feeling on the face.

In traditional European and American makeup, the pursuit is an extremely three-dimensional makeup effect, so it's common to apply a lot of highlighter. However, powder products inevitably have a grainy texture, which will further enhance the artificial feeling of the makeup. Replacing them with highlighter creams with a delicate texture or hydrating sticks to create a shimmering, hydrated feeling is the key to making the makeup look more breathable.

Wholesale Shimmer Cream Highlighter Stick Factory

The healthy complexion comes from the blush. You can apply it a bit more generously to create a frosty atmosphere, which makes the original skin look whiter. Liquid blush can fit the skin better. Remember to apply it on the nose tip and the bridge of the nose, and layer it with highlighter in a small area to create a glowing, rosy complexion, which is very age-reducing.

Facial Highly Pigmented Liquid Contour Private Label

Emphasizing the hair texture is another prominent feature of the White Woman makeup. Since the eye makeup doesn't use a large area of eyeshadow or sharp eyeliner to emphasize the depth of the eyes, the wild hair texture of the eyebrows and eyelashes is an important part of focusing the charm. There's no need for overly thick colors and heavy textures. The distinct, individual hair texture is enough to echo the original skin texture, releasing an aesthetic attitude of health, vitality, and natural transparency from the makeup!

OEM Private Label Curling Volume Mascara Manufacturers

The so-called "Cleanfit" is not just a specific style, but rather a fashionable attitude that is elegant, stylish, and yet retains one's own characteristics. The natural and simple makeup reflects that people's pursuit of beauty is no longer forced, but rather they follow their hearts to show their unique beauty!