According to WWF, it is expected that by 2025, two-thirds of the world's population could face water scarcity. The scarcity of water has become a challenge that all of humanity needs to face together. The make-up and beauty industry, which is dedicated to making people beautiful, also wants to make the world a better place.It is why the beauty and make-up industry reduces the amount of water used in the production process and in the use of its products as much as possible.
What is "waterless beauty"?
The concept of 'waterless' was originally created to improve the effectiveness of skincare products. In the last two years, waterless beauty has taken on a deeper meaning and is being sought after by the world's skincare and beauty markets and many brands.
Existing waterless products can be divided into two main categories: firstly, 'products that do not require water for use', such as the dry shampoo sprays launched by some hair brands; secondly, 'products that do not contain water', which can be presented in a wide range of forms, the more common being: solid blocks or tablets(similar in appearance to soaps, tablets, etc.); solid powders and oily liquids.
The tags of "Waterless Beauty Product"
#Eco-friendly properties
#Lightweight and portable
#Quality improvement
These forms can be used in place of "water"
· Replacement of water with oil/botanical ingredients
Some water-free products use some natural extracts - oils of botanical origin - to replace water in their formulations. Dehydrated products are less diluted with water and more efficient and concentrated in terms of efficacy.
· Saving water in the form of solid powders
The familiar dry shampoo sprays and cleansing powders are among the early dehydrated products on the international market. Dry shampoo sprays save water and time, shampoo powders save space.
· High-tech freeze-drying technology
When it comes to waterless products, freeze-dried products are also one of them. Also known as vacuum freeze-drying technology, freeze-drying is a drying technique in which wet materials or solutions are first frozen into a solid state at a low temperature (-10°to -50°) and then sublimated directly into a gaseous state under vacuum, ultimately dehydrating the material.
Post time: Jun-30-2023