Matte makeup looks popular again

When a beauty trend makes a “comeback,” it’s generally an evolved version, modernized to fit current fashion. Most recently, matte makeup — a look that centers around full coverage foundations, kooky contour methods, and chalky powders to rid the skin of any luminosity — has returned for its new epoch. The reinvented matte makeup trend is being embraced by the beauty set.

During the early days of YouTube, beauty influencers’ tutorials dubbed shine as the enemy of flawless makeup, and contouring as essential. The technique of creating a flat-colored base in order to position shadows and highlights perfectly was one many celebrity makeup artists had relied on for years.

Ahead, celebrity makeup artists, share their thoughts on how matte makeup has transformed to fit today’s desired beauty looks and how to achieve it at home.

Over the past decade, subtle makeup has been defined by styles like “90s soft glam” and “natural matte,” which have flourished on tutorial platforms like YouTube. So it’s no surprise that the 2023 version of matte is making its debut on TikTok.

“What’s different this time is that instead of dulling your face, the goal is to show off your skin with the least amount of shine, making the makeup more organic and less contrived,” says Greenberg.

Today’s matte makeup style is for anyone who likes a natural look but prefers a subtle, delicate sheen. I think everyone has everyone’s choice, what kind of makeup you like, what kind of makeup makes you more beautiful, it’s up to you.

In fact, the matte effect brings the most benefits, so it can last for a long time. Because it’s so versatile, it can be worn by everyone and is suitable for all skin types. While the beauty industry needs to look hydrated, matte looks are here to stay for a long time in 2023, especially heading into summer. It also has a softer look, better suited to fans of the equally popular “clean girl” and minimalist looks. What’s more, the matte finish keeps your look from day to night.

How to Get Your New Matte Look

First of all, you have to make sure your skin is normal and good, and then start with a natural primer, you can use a moisturizing primer, there are a variety of colors of primer that can help you even out your skin tone. Second, you can choose any of the matte balms, which give skin a velvety look and an oil-free finish. Lastly, you should definitely opt for a lightweight, full-coverage liquid foundation that will help you create a radiant, soft-matte finish.

For the most perfect matte look, contouring and highlighting are still the most important steps. A matte bronzer perfect for blurring pores and maintaining shine. Cream Blush offers high pigment and a satin-smooth texture. Matte looks should be set with a loose powder or setting spray to lock everything in and further reduce shine.