Oriental makeup created by Florasis is popular again in the world！

Recently, beauty blogger Tati, who has millions of followers on YouTube, posted a 28-minute video praising Chinese brand Florasis on YouTube.

As a well-known beauty blogger on YouTube, a veteran of the European and American beauty circles, and a top makeup reviewer in Europe and the United States, Tati’s spontaneous evaluation and comprehensive praise for the content of Huaxizi not only aroused heated discussions among bloggers and fans, but also quickly became popular in China. Get noticed on social media.

In the video, Tati himself said that the makeup on the day of the video is the use of Florasis Confession Gift series products. He also highly praised the interior materials, design and use experience of Florasis Bainiaochaofeng Eyeshadow Palette, Jade Nourishing Honey Powder/Honey Powder Cake, Dai Color Holder Lip Gauze, Balance Cleansing Oil and other products. At the same time, he expressed his expectations for the color matching of products with darker skin, such as the Constellation Conditioner.

Florasis, by virtue of its identity as a makeup brand with the most Chinese national cultural characteristics, has deeply cultivated the domestic beauty market and opened up the international beauty market. Its products have been exported to Japan, the United States, Europe and other countries and regions.

In 2022, consumers in more than 100 countries and regions have purchased Florasis products; in 2021, since the brand systematically launched overseas, Florasis overseas independent stations have also opened services in 46 countries and regions, and also settled in Amazon, E-commerce platforms such as Shopee cover multiple markets such as Japan, the United States and Southeast Asia.

The overseas person in charge of Florasis said that this is a spontaneous evaluation of the products that Daren likes, not a cooperation.

In the process of bringing oriental makeup to consumers around the world, more and more international top bloggers spontaneously evaluate Huaxizi. This not only shows that the international influence of Chinese brands is gradually expanding, but also shows that they have joined the ranks of conveying oriental culture and oriental beauty to the world.

In 2021, Florasis’ sales will exceed 5.4 billion yuan, of which nearly 40% of overseas sales will come from highly mature beauty markets such as the United States and Japan.The “2022 China Brand Overseas Service Market Research Report” believes that the development of Chinese brands will gradually enter the era of “globalization” development. According to news, in March this year, Florasis officially announced that it will invest 1 billion yuan in the next five years to consolidate the research and development system of oriental beauty cosmetics, and exert a number of basic researches, so as to create high-quality products and lay a solid foundation for the achievement of a world-class beauty brand.

Only by becoming a brand recognized by global users as soon as possible can Chinese brands build a real “moat”. From the very beginning of the brand’s establishment, Florasis has had the vision of becoming a global brand. With make-up as the carrier and culture as the medium, it hopes to bring oriental make-up to consumers all over the world and spread oriental culture and aesthetics. At present, Florasis is already deploying a global organizational structure to gradually build the ability to integrate global resources and become a brand and enterprise that is truly born in China and has global influence.

How can Chinese brands build “product power” and “brand power”, truly tell Chinese stories on the international stage, and become a global brand? Florasis will continue to deepen the overseas business, not only strengthen the product overseas, but also strengthen the brand overseas, culture overseas and other directions to find an effective answer to this issue.