Pinterest Releases 2025 Fashion Trends! All Kinds of Makeup Trend Prediction!
Pinterest's newly released “2025 Trends Report” is dedicated to revealing the aesthetic trends and consumer preferences of consumers around the world, so let's take a look at what trends are predicted for beauty.
Rococo Revival: Classic Romantic Trend Revisited
Rococo style will be back in 2025, with a sophisticated and elegant vibe in everything from wedding design and party decorations to personal wear and makeup. The trend is being driven by Gen Z and Baby Boomers, and searches related to it are soaring in popularity:
Rococo Wedding (+95%): wedding designs symbolizing romance and luxury will shine in the market, and brands in the wedding industry can focus on lace sarongs, pearl accessories and baroque wedding scene decorations.
Rococo makeup (+70%): delicate eye makeup and soft shades will be a marketing highlight for makeup brands, especially in social media to show tutorial content in line with this trend.
This trend is crucial for the fashion, beauty and event planning sectors. Through subtle product design and elegant visual language, brands have the opportunity to create a deep emotional connection with consumers.
Aura Beauty: Beauty Mood Color Rings to Unleash Personal Style
In 2025, “emotional beauty” will become a core trend in the makeup sector. Consumers are expressing their emotions through color, from blush to eye makeup, with a greater sense of unity. The following search data shows the potential of this trend:
Purple Blush (+30%): The soft, dreamy color purple is especially popular among Gen Z. Makeup brands can launch seasonal products around this theme.
Full-color eye makeup (+365%): Impactful, full-color makeup is appealing to a growing number of younger consumers, presenting beauty brands with the opportunity for bold color schemes and innovation.
Gold Halo Makeup (+75%): The color gold represents confidence and grandeur, and can infuse high-end beauty products with a greater sense of ritual.
Nowadays, we are focusing more and more on personalization and emotional expression, and emotional makeup looks have become our emotional outlet. The fusion of emotions and makeup will be a major attraction in the makeup world.
Cherry Coded: Crimson Cherry Wind, Cross-Border Craze
“Cherry Coded, with its deep and sweet features, is rapidly emerging in the fashion, beauty and home sectors. Makeup-related searches also continue to rise:
Deep Cherry Red Makeup (+235%): Beauty brands can add deep red tones to their lipsticks and eyeshadows to give their products a more premium feel and storytelling.
Makeup brands and manufacturers can incorporate cherry into their visual designs and products to tell more appealing brand stories and showcase the glamorous “cherry style”.
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Post time: Dec-23-2024