The “champion” of the lipstick industry in 2022!

In recent years, domestic make-up brands have ushered in a period of explosion, but there are very few high-end brands. Taking the lipstick category as an example, the current main competition of national makeup lipsticks is still in pursuit of “cost-effectiveness”, high-end lipsticks are still “monopolized” by international brands, and the market lacks a high-value national makeup lipstick exclusive to Chinese women.

01:To take care of women

Recently, CARSLAN, the cornerstone brand of Chinese make-up, presented the 20th anniversary of the dual-core lipstick, and upgraded the classic dual-core lipstick again. It is worth mentioning that the gilt foil satin lipstick has a 4050 gold cut surface in appearance, so it is also known as “a thousand gold lipstick”. With innovative makeup effects and efficacy, high-luxury craftsmanship and makeup expertise, Qianjin Lipstick is the “all-round champion” in the lipstick industry, leading the national makeup lipstick to open a new trend of “lip makeup luxury”.

As the “flag bearer” of local make-up, CARSLAN has experienced the vicissitudes and ups and downs of the Chinese make-up market. Taking CARSLAN’s classic dual-core lipstick as an example, it inadvertently captured the daily maintenance needs of women’s lip skin, and successfully developed a dual-core lipstick, which is a product highlight of “external color development, internal maintenance”, which is suitable for consumers’ lip makeup. Maintenance product requirements.

In CARSLAN’s view, for a brand, a good product is a good character, and the dual-core lipstick is a representative product that adheres to the original intention and ingenuity. From the birth of the first dual-core lipstick, caring for women as the source of the initial “core”, in the past 20 years, the CARSLAN dual-core series has undergone 4 generations of upgrades, from the launch of the first-generation new repair lip balm to the second-generation Jinzhi collagen beauty core Lipstick, the third-generation Little Red Lips Collagen Beauty Core Lipstick, the brand’s first polypeptide anti-wrinkle dual-core lipstick series will be launched in 2021, and the brand’s first high-luxury nourishing dual-core lipstick will be launched this year. The upgrade has witnessed the continuous breakthrough and iteration of product development and process, and brought consumers an advanced lip makeup maintenance experience.

After continuous breakthroughs and iterations in product R&D and technology, at the important historical moment of the 20th anniversary of the dual-core lipstick, CARSLAN integrated the world’s leading R&D technology resources, process manufacturing resources, and fashion design resources, and launched a collection of technological innovation, functional value , artistic aesthetics, temperament and culture of a thousand gold lipstick, representing the highest standard of Chinese lipstick, can be said to be “the all-around champion of lipstick industry”

02: Qianjin lipstick

In addition to continuing the core highlight of the CARSLAN dual-core series of “exterior color rendering, inner lip care”, as the brand’s first high-luxury nourishing lipstick product, the makeup effect and efficacy of Qianjin lipstick have also been further strengthened.

According to reports, the dual-core technology of Qianjin lipstick has been advanced again. It has joined hands with the world’s top raw material suppliers to use gilded polypeptides into the core, focusing on anti-wrinkle, nourishing and other functions, bringing consumers a sense of “luxury nourishment” with high efficacy. According to data from the international authoritative testing agency SGS, 30 Asian adult female subjects aged 25 to 40 with sensitive skin, after 14 days of continuous use of Qianjin lipstick, the number of lip wrinkles decreased by 33.33%; after 28 days of continuous use of the product, the cuticle of the lip skin The average moisture content is increased by 97.84%, and the elasticity of the lip skin is improved by 22%.

In terms of makeup effect, CARSLAN pioneered the “foil satin” texture. After many formulation adjustments, it retains the silky matte texture of Qianjin lipstick while taking into account the moisturizing and non-drying makeup effect. According to CARSLAN, Qianjin lipstick has added 98 high-purity gold foil. It can bring users a product experience that touches the lips and melts instantly, and the luxurious gold enters the lips. It is reported that at present, there are 3 color numbers for the first release of Qianjin lipstick, namely, Shengshi China Red, Haute Couture Red, and Red Carpet Focus Red. While adding moving brilliance to women, it once again shows the iconic style and excellent color matching skills of CARSLAN colors.

03: Won three international design awards

It is worth mentioning that Qianjin lipstick not only broke the image of traditional lipstick products in the overall appearance design, but also won the appearance patent with 4050 gold cutting surface + innovative lipstick shape comparable to crystal transparency. At the same time, Qianjin Lipstick won the century-old 2022 ADC Packaging Design Merit Award. In addition, CARSLAN was also shortlisted in the DIELINE luxury design category and the packaging design Oscar Pentawards in the cosmetic and luxury skin care categories.

04: Made in China

A history of the development of Chinese make-up, most of which are seen in CARSLAN. Specializing in color cosmetics for 20 years, CARSLAN cares for consumers with product experience, and appeals to brand attitude with product innovation. We have reason to believe that with CARSLAN as an example, more and better Chinese brands will stand out in the future.