What Are The Cosmetics Factories In China Doing?

Today, affected by the new regulations, cosmetics OEM companies have begun to turn around and turn to new competition tracks. From researching and developing raw materials, expanding products to accelerating filing, and then to efficacy evaluation… Cosmetics factories have resorted to a more “involutionary” method to continuously broaden their business boundaries. In fact, they are not only fighting for instant dividends in the market, but also the qualifications for continuous fighting.

Exclusive Raw Materials

At present, the research and development of cosmetic raw materials by foundries mostly points to the extracts of natural plants. For example, the six core functional raw materials of Hunan Meiyuan Materia Medica Bioengineering Co., Ltd. include Ganoderma lucidum polysaccharide, snow lotus fermentation liquid, and tea fermentation filtrate. In 2022, Keying will increase investment in special raw materials, in-depth research on traditional Chinese plant series around traditional Chinese medicine, and research greener products from the source. He believes that “cosmetic foundries’ emphasis on the innovation of cosmetic raw materials and scientific research and technology will inevitably promote the rise of China’s cosmetic raw material market and help the innovation of Chinese cosmetics to reach a new level.”
Skin Nourishing Foundation

Entering a new era of functional cosmetics, functional skin care has always been the focus of cosmetics companies. However, judging from the new products of many companies this year, functional base makeup has become one of the main directions of cosmetics factories. For example, Hunan Meiyuan Materia Medica Bioengineering Co., Ltd., Haoyu Company and other skin care factories that provide products for the HANHOO brand displayed the latest functional base makeup products at the Guangzhou Beauty Expo.
In fact, the “involution” of beauty factories is not accidental. At present, with the deepening of technical barriers and the sharp increase in the difficulty of product innovation, opening up a new development track is often the best answer for cosmetics OEM companies. Hu Shaohua predicted, “Every link of the cosmetics supply chain is looking for new breakthrough points, and the competition among cosmetics foundries will be more intense. In the future, there may be more foundry companies covering the entire industry chain, which will be ” This is a huge challenge for brands. This is definitely a good thing for parties and consumers. “