At present, there is still no official definition of clean beauty, and each brand defines itself according to its own product characteristics, but "safe, non-toxic, mild and non-irritating, sustainable, zero cruelty" has become the consensus among brands. As consumers' health and environmental awareness increases and the population of sensitive skin expands, clean beauty is gradually gaining consumers' attention.
The formulation design principles of clean beauty products
a. Safe and non-toxic, mild and non-irritating
Clean beauty products are based on the principle of "human body is safer". Safer green ingredients, safer formulas, and safer ways to use them. This means trying to eliminate all ingredients and factors that may be potentially toxic and irritating to the skin.
b. Keep the ingredients as simple and transparent as possible
Minimize ingredient buildup and do not make redundant additions. No hidden ingredients, establish transparent communication channels for consumers, and increase consumer trust.
c. Friendly to the environment
The source of raw materials and packaging materials requires attention to the principles of sustainable development. Prefer renewable raw materials, as well as green chemical synthesis methods of raw materials as well as packaging materials. Production processes reduce carbon emissions, reduce energy consumption, products and packaging materials are easily biodegradable, conserve water resources, and reduce environmental hormones and other aspects of impact.
d. Zero cruelty
Refusing to base human's pursuit of beauty on harm to animals and using non-animal alternative testing methods for product evaluation.
Raw material selection and packaging design principles of clean beauty products
On the one hand, raw material screening is an important part of achieving clean beauty products. For clean beauty products, when screening raw materials, we mainly choose safe and mild ingredients, traditional ingredients with high safety recognition, environmentally friendly ingredients, and natural green ingredients.
On the other hand, the subsequent manufacturing process of the product and the choice of packaging materials should not be ignored. The manufacturing process must comply with GMPC standards to ensure that the quality of the final product meets regulatory requirements. The choice of packaging materials must be based on minimal packaging, easily degradable and renewable materials, and environmentally friendly packaging materials based on ISO 14021.
In short, the definition of clean beauty is not yet clear, but it is about consumer safety, the environment and animal welfare, so brands have jumped on the clean beauty bandwagon, and it is undeniable that clean beauty will make a new wave in the beauty industry in the future. Speaking of clean beauty, Topfeel, a full-service private label cosmetics supplier and manufacturer from China, has always put quality and ethical considerations first. Dedicated to producing high quality products, Topfeel not only ensures that makeup enthusiasts get flawless application, but also promotes sustainable development in the cosmetics industry.
Post time: Jun-20-2023