In the beauty industry, AI is also starting to play an amazing role. The daily cosmetics industry has entered the "AI era". AI technology is continuously empowering the beauty industry and gradually integrating into all links of the entire industrial chain of daily cosmetics. At present, "AI+beauty makeup" mainly has the following methods:
1. Virtual make-up trial
In order to facilitate consumers to choose suitable products and stimulate consumers' desire to buy, virtual makeup trials have become popular in recent years. Through AR technology, users can quickly simulate the makeup effect of using a certain makeup by simply using hardware such as mobile phones or smart mirrors. The range of makeup trials includes lipstick, eyelashes, blush, eyebrows, eye shadow and other beauty products. In recent years, both beauty brands and smart hardware companies have been making corresponding products and applications. For example, Sephora, Watsons and other beauty brands and retailers have jointly launched makeup trial functions with related technology companies.
2. Skin test
In addition to makeup testing, many brands and technology companies have also launched skin testing applications through AI technology to help consumers understand their own skin problems. In the process of use, consumers can quickly and accurately make preliminary judgments on skin problems through AI skin technology. For brands, AI skin testing is a high-quality way to communicate deeply with users. While allowing users to understand themselves, brands can also see each user's skin profile for continuous content output.
3. Customized beauty makeup
Today, the cosmetics industry is beginning to be customized, the brand is supported by a large number of scientific diagnoses and data. The "one person, one recipe" customization method is also beginning to be oriented to the general public. It uses AI technology to quickly analyze each person's facial features, skin quality, hairstyle and other factors are analyzed, so as to make a plan for individual beauty.
4. AI virtual character
In the past two years, it has become a trend for brands to launch virtual spokespersons and virtual anchors based on AI technology. For example, Kazilan's "Big Eye Kaka", Perfect Diary "Stella", etc. Compared with real-life anchors, they are more technological and artistic in image.
5. Product development
In addition to the user end, AI technology at the B end is also sparing no effort to promote the development of the beauty industry.
It is understood that with the help of AI, Unilever has successively developed products such as Dove's deep repair and cleansing series, Living Proof's leave-in dry hair spray, makeup brand Hourglass Red zero lipstick, and men's skin care brand EB39. Samantha Tucker-Samaras, Unilever's head of beauty, health and personal care science and technology, said in an interview that as various scientific advances, such as digital biology, AI, machine learning and, in the future, quantum computing, are also helping it gain a deeper understanding of consumer pain points in beauty and health, helping Unilever develop better technology and products for consumers.
In addition to product development and marketing, the "invisible hand" of AI is also promoting supply chain management and enterprise management. It can be seen that AI is empowering the development of the industry in an all-round way. In the future, with the advancement of technology With further development, AI will imbue the beauty industry with more imaginations.
Post time: Jun-20-2023