Ingenics yatulutsa lipoti la "2024 Global Beauty and Personal Care Trends", lomwe likufotokoza mwachidule zochitika zazikulu zitatu zomwe zidzakhudza kukongola kwapadziko lonse ndi makampani osamalira anthu m'zaka zikubwerazi, Mulungu ndi Shape, AI Kukongola, ndi Kuphweka Kwambiri.Tiyeni tifufuze pamodzi!
01 Kukongola mu Maonekedwe ndi Mawonekedwe Onse
Mutu wotsatira pofotokoza za thanzi udzakhala kukongola kwa malingaliro ndi thupi, kumene mzimu wamkati ndi maonekedwe akunja amalumikizana.Ngakhale iwo omwe ataya moyo wawo pakali pano akuika patsogolo thanzi la thupi ndi maganizo, zizindikiro zingathandize iwo omwe ataya moyo wawo kuti apite ku gawo lotsatira poyambitsa njira zochepetsera nkhawa, mapulogalamu ochiritsa, zowonjezera zowonjezera msasa ndi chisamaliro cha tsiku ndi tsiku. njira zopangira kukongola kukhala gawo la moyo wolemera ndi wokongola, komanso kuwonjezera chisangalalo cha moyo."Mzimu watsopano" umatanthawuza kuti kukongola kokwanira kumatha kukopeka ndi ogula, pogwiritsa ntchito ukadaulo, mgwirizano ndikuyang'ana kwambiri kuphatikiza ndi makonda anu kuti apititse patsogolo kukongola kwakunja kwa ogula kwinaku akukulitsa thanzi lawo lamalingaliro ndi malingaliro.
Kulumikizana kwamalingaliro ndi thupi ndikofunikira kuti pakhale gawo la kukongola paumoyo wonse.Kuchepetsa zinthu zamaganizidwe monga kupsinjika, nkhawa, komanso kutengeka mtima poganiza bwino, kusinkhasinkha, komanso kuchita masewera olimbitsa thupi ochepetsa kupsinjika kumatha kukhudza mawonekedwe a khungu ndi tsitsi komanso kukhala ndi thanzi labwino.
Kukongola mu mawonekedwe ndi mzimu kumatanthauza kulumikizana kwa mzimu wamkati ndi mawonekedwe akunja.Ma Brand atha kuthandiza ogula kukongola kwakunja kwinaku akukulitsa thanzi lawo m'maganizo ndi m'malingaliro pogwiritsa ntchito ukadaulo, mgwirizano, ndikuwunikira kuphatikiza ndi makonda.Maphunziro omwe akubwera monga psychodermatology (yomwe imafufuza mgwirizano pakati pa thanzi la maganizo ndi thanzi la khungu) ndi neurocosmetology (yomwe imayang'ana kwambiri kugwirizana pakati pa dongosolo lamanjenje ndi khungu), zipangizo zovala zomwe zimapereka ndemanga zenizeni zenizeni zokhudzana ndi kupsinjika maganizo ndi thanzi la khungu, zapamwamba. kusanthula kwa data, kuyesa kwa DNA ndi ma aligorivimu makonda ndi zina mwa njira zomwe tingakwaniritse zosowa za ogula pa "mawonekedwe ndi ntchito"."Maonekedwe ndi kumverera" kwa wogula payekha akukwaniritsidwa.
02 AI Kukongola
Kukongola kwa AI kukupanga kufalikira kwakukulu mumakampani okongoletsa, ndikupangitsa kuti ikhale yamunthu, yothandiza komanso yogwira mtima, koma kasamalidwe ndi kuwonekera ndizofunikira kwambiri pakukula.Ma Brand amatha kugwiritsa ntchito zidziwitso monga ndemanga za ogwiritsa ntchito pazama media kuti azindikire mipata pakati pa zomwe ogula amayembekezera ndi zinthu, ndikupanga ndikupanga zinthu zomwe zimakwaniritsa zosowa zenizeni.M'tsogolomu, AI idzapereka njira zothetsera umunthu wanu powunika momwe moyo wawo ulili, momwe chilengedwe chilili komanso zambiri za majini.
Artificial Intelligence idzasintha bizinesi yokongola poipanga kukhala yodziwika bwino, yothandiza komanso yothandiza, koma kasamalidwe ndi kuwonekera ndizofunikira pakukula.Artificial Intelligence ikusintha makampani a kukongola, kufulumizitsa chitukuko cha zinthu, kulimbikitsa kuphatikizidwa kwazinthu ndi ntchito, ndikuthandizira kuthana ndi nkhani zamakhalidwe abwino ndikufulumizitsa chitukuko chazinthu zatsopano posanthula deta, njira zophunzirira ndi kupanga zidziwitso."Smart Hidden Beauty" imathandizira opanga kukongola kugwiritsa ntchito zilembo monga mayankho amakasitomala pazama TV kuti azindikire mipata ndikupanga zinthu zatsopano kutengera zosowa zina.
Artificial Intelligence idzalowa m'makampani okongola kudzera mumalingaliro awo, zokumana nazo zenizeni, ndi digito ya AI posanthula zochitika zamoyo, chilengedwe, ndi malingaliro otengera ma genetic.Malingaliro okongola a Hyper-personalized adzayambitsidwa posanthula zambiri zapa TV.Kusintha kumeneku kumakhala ndi machitidwe a thupi, mayankho amakasitomala ndi kafukufuku wamsika, ndipo AI ithandiza
Limbikitsani opanga kukongola kuti apange zinthu zofananira ndi zokumana nazo zomwe zitha kuzindikira zikhulupiriro zaposachedwa za ogula komanso malingaliro okonda zachilengedwe.Koperani ogula kuzinthu zatsopano ndikuwonjezera kukhulupirika kwa mtundu wawo nthawi imodzi.
03 Kuphweka Kwambiri
Ogula akuchulukirachulukira kufuna zinthu zogwira mtima komanso zapamwamba kwambiri.Ogula amasiku ano amayang'ana kwambiri ntchito ndi mphamvu ya mankhwalawo, osati kulongedza katundu wapamwamba komanso malonda otsatsa malonda.Ogula akufunitsitsa kudziwa zambiri zamalonda, pogwiritsa ntchito zotsatira zenizeni kuti aweruze kufunikira kwa mitengo yamtengo wapatali, ndipo akusintha maganizo awo kuchokera kuzinthu zosungira katundu kupita ku zofunikira zapamwamba.
Zikafika pazinthu zopangira kukongola, ogula apitiliza kufunafuna kuwonekeratu pazambiri zamalonda.Sikuti amangofuna kudziwa zomwe zimayikidwa pakhungu kapena tsitsi lawo, komanso amafuna kuti ma brand apereke chidziwitso chomveka bwino chokhudza ubwino wa zosakaniza zogwira ntchito.Izi zipangitsa kuti ogula azisankha mwanzeru komanso kuti azisamalira kwambiri
Mankhwala ogwira.Kuphatikiza apo, mitundu imatha kutsindika minimalism pakuyika ndi kupanga.Mizere yoyera, mitundu yosasunthika komanso kukongola kokongola kumapangitsa kuti makasitomala asamamve bwino.Mitundu yomwe imakumbatira mapaketi a minimalist sikuti imangopereka chithunzi chamtengo wapatali, komanso imagwirizana ndi chikhumbo chofuna kukongoletsa mwaudongo, mowongolera.
Cholinga cha ogula chidzasintha kuchoka pa kusunga zinthu zambirimbiri kupita ku kusankha mosamala zinthu zambiri zapamwamba, zomwe zimangochitika nthawi yomweyo.Ogula adzaika patsogolo kuchita bwino ndikufunafuna zinthu zomwe zimakwaniritsa zosowa zawo zenizeni.Ubwino wazinthu, mphamvu ndi zotsatira zanthawi yayitali zidzayikidwa patsogolo kuposa kuchuluka kwazinthu.Kutchuka kwa malonda ndi mautumiki ogwirizana ndi zosowa za munthu kupitirira kukula.Ma Brand omwe angapereke upangiri wamunthu, mawonekedwe osinthika kapena mayankho omwe akuwunikiridwa apeza mwayi.Kumanga dera mozungulira mtundu kukhala kofunika kwambiri kuposa kale.Mitundu yomwe imalimbikitsa kuyanjana kwa ogwiritsa ntchito ndikulimbikitsa zomwe zimapangidwa ndi ogwiritsa ntchito kuti zigwirizane ndi atsogoleri amalingaliro omwe amagwirizana ndi malingaliro amtunduwo ndi zomwe amakonda azitha kutsindika uthenga wawo wokhudza magwiridwe antchito ndi magwiridwe antchito.Kudziwitsa anthu ammudzi ndi kulumikizana kudzathandiza kumanga makasitomala okhulupirika ndikuwonjezera chidziwitso chamtundu.
Nthawi yotumiza: Jan-02-2024