American Cosmetic Brand "The Creme Shop" Imapezedwa ndi LG!

Posachedwapa, LG Life idalengeza kuti ipeza mtundu wa zodzikongoletsera zaku America The Crème Shop kwa US $ 120 miliyoni (pafupifupi RMB 777 miliyoni), yokhala ndi 65%.Mgwirizano wogula ukuphatikizanso ufulu wogula 35% yotsala ya The Créme Shop patatha zaka zisanu.Uku ndiye kugulitsa kwakukulu kwa LG Health ndikupeza pafupifupi zaka ziwiri, kutsatira 192.3 biliyoni yomwe idapambana kupeza ufulu wabizinesi wa Physio Gel waku Asia ndi North America mu 2020.

Akuti The Crème Shop idakhazikitsidwa ndi anthu awiri aku Korea-America, Theresa ndi Lawrence Kim.Ndi wotchuka angakwanitsezodzikongoletsera chizindikirokwa "m'badwo wa MZ" ku US, makamaka achinyamata azaka zikwizikwi., Disney ndi zithunzi zamakatuni zina zidapangidwa molumikizana, kuphimba zinthu zoyambira zosamalira khungu,zodzoladzola zowonjezera, etc. Mtengo wake ndi wosakwana 100 yuan.

Kwa LG, mtundu wa The Créme Shop umayimira chidwi cha American "MZ generation" ku K-Beauty, mtundu womwe umagwirizana ndi zokongoletsa zakomweko ndipo uli ndi mafani ambiri ngakhale pali zovuta za kutsekedwa kwa coronavirus komanso kupezeka kwapadziko lonse lapansi. Crème Shop yasungabe kukula kopitilira 30% pazaka zitatu zapitazi.Kuphatikiza apo, potengera ma tchanelo, mtunduwo umatsatira njira yogawa ma tchanelo ambiri ndikusunga mgwirizano wozama ndi mayendedwe odziwika bwino ogulitsa monga Ulta, CVS, Macy's, ndi Urban Outfitters.

Kodi mungakhale bwanji mtundu wokongola wotchuka ndi achinyamata?Ndikukhulupirira kuti uku ndi komwe ma brand ambiri akuganizira.

Monga momwe tikukhudzidwira, ponena za katundu, ubwino ndi mtengo uyenera kukhala mkati mwazoyenera;ponena za kalembedwe kazinthu, kufananiza kwamtundu kuyenera kugwirizana ndi chithunzi cha achinyamata.Chifukwa ndiwo mphamvu yaikulu ya mowa.

Ili ndi funso lamuyaya lopanda yankho lathunthu.Ndikukhulupirira kuti tidzakhalanso imodzi mwazinthu zokongola zomwe achinyamata amakonda.