AmorePacific imasintha zogulitsa zodzikongoletsera ku US ndi Japan

AmorePacific, kampani yotsogola ku South Korea yodzikongoletsera, ikufulumizitsa kukankhira ku US ndi Japan kuti ipange malonda mosasamala ku China, chifukwa kutsekeka kwa miliri kumasokoneza mabizinesi komanso makampani apakhomo akukopa ogula omwe akuchulukirachulukira.

Kusintha koyang'ana kwa eni ake amtundu wa Innisfree ndi Sulwhasoo kumabwera pomwe kampaniyo idatayika gawo lachiwiri chifukwa chakutsika kwa ndalama zakunja, ndikutsika kwa manambala ku China m'miyezi isanu ndi umodzi yoyambirira ya 2022.

Kudetsa nkhawa kwa Investor pa bizinesi yake yaku China, yomwe imakhala pafupifupi theka la $ 4bn yogulitsa kunja kwa kampaniyo, yapanga AmorePacific imodzi mwazinthu zazifupi kwambiri ku South Korea, pomwe mtengo wake watsikira pafupifupi 40 peresenti mpaka pano chaka chino.

"China ikadali msika wofunikira kwa ife koma mpikisano ukukulirakulira kumeneko, popeza mitundu yapakatikati ikukwera ndi zinthu zotsika mtengo zomwe zimagwirizana ndi zokonda zakomweko," a Lee Jin-pyo, wamkulu wamakampani amakampani, adatero poyankhulana.

"Chifukwa chake tikuyang'ana kwambiri ku US ndi Japan masiku ano, tikulunjika misika yomwe ikukula yosamalira khungu komweko ndi zosakaniza zathu zapadera," adawonjezera.

Kukulitsa kupezeka kwake ku US ndikofunikira kwa AmorePacific, yomwe ikufuna kukhala "kampani yokongola padziko lonse lapansi kupitilira Asia," adatero Lee."Tikufuna kukhala mtundu wadziko lonse ku US, osati wosewera wanyimbo."

Kugulitsa kwa kampaniyi ku US kudakwera 65 peresenti m'miyezi isanu ndi umodzi yoyambirira ya 2022 kuwerengera 4 peresenti ya ndalama zake, motsogozedwa ndi zinthu zogulitsidwa kwambiri monga seramu yoyambitsa mtundu wa Sulwhasoo komanso zonona zotsekemera ndi chigoba chogona milomo chogulitsidwa. ndi mtundu wake wapakatikati wa Laneige.

Dziko la South Korea ndilo kale lachitatu padziko lonse lapansi logulitsa zodzoladzola ku US, pambuyo pa France ndi Canada, malinga ndi Dipatimenti ya Zamalonda ya US, monga makampani odzola mafuta amalimbikitsa kutchuka kwa chikhalidwe cha anthu aku Korea poyendetsa malonda, pogwiritsa ntchito mafano a pop monga BTS. ndi Blackpink chifukwa cha malonda awo.

"Tikuyembekezera kwambiri msika waku US," adatero Lee."Tikuyang'ana zina zomwe tingathe kupeza chifukwa iyi ingakhale njira yabwinoko yomvetsetsa msika mwachangu."

Kampaniyo ikugula bizinesi yaku Australia Natural Alchemy, yomwe imagwiritsa ntchito mtundu wapamwamba kwambiri wa Tata Harper, pamtengo wokwanira Won168bn ($ 116.4mn) pomwe kufunikira kwa zodzikongoletsera zachilengedwe, zokometsera zachilengedwe - gulu lomwe kampaniyo siliwona kuti likukhudzidwa kwambiri ndi zomwe zikubwera padziko lonse lapansi. kuchepa kwachuma.

Ngakhale kufunikira kocheperako ku China kukuwononga kampaniyo, AmorePacific ikuwona kuti izi ndi "zakanthawi" ndipo akuyembekeza kusintha chaka chamawa atatseka mazana amsika ake ogulitsa zinthu zapamsika ku China.Monga gawo la kukonzanso kwa China, kampaniyo ikuyesera kukulitsa kupezeka kwake ku Hainan, malo ogulitsa opanda ntchito, komanso kulimbikitsa malonda kudzera mu njira za digito zaku China.

"Kupindula kwathu ku China kudzayamba kuyenda bwino chaka chamawa tikamaliza kukonzanso kwathu kumeneko," adatero Lee, ndikuwonjezera kuti AmorePacific ikukonzekera kuyang'ana msika wapamwamba kwambiri.

Kampaniyo ikuyembekezanso kukwera kwakukulu kwa malonda aku Japan chaka chamawa, popeza mitundu yake yapakati monga Innisfree ndi Etude imadziwika pakati pa ogula achichepere aku Japan.South Korea idakhala dziko logulitsa zodzoladzola ku Japan mu kotala yoyamba ya 2022, ndikugonjetsa France koyamba.

"Achinyamata aku Japan amakonda zinthu zapakati zomwe zimapereka mtengo koma makampani ambiri aku Japan amayang'ana kwambiri zamalonda," adatero Lee."Tikupanga kukankha kwakukulu kuti tigonjetse mitima yawo".

Koma akatswiri amakayikira kuchuluka kwa AmorePacific komwe kungagwire msika wodzaza ndi anthu aku US ndipo ngati kukonzanso kwa China kudzakhala kopambana.

"Kampani ikuyenera kuwona kuyambiranso kwa malonda aku Asia kuti apindule, potengera gawo laling'ono la ndalama zomwe amapeza ku US," atero a Park Hyun-jin, wofufuza ku Shinhan Investment.

"China ikuvuta kwambiri kuti makampani aku Korea asokonezeke, chifukwa cha kukwera kwachangu kwa osewera akumeneko," adatero."Palibe mwayi wokulirapo chifukwa mitundu yaku Korea ikuchulukirachulukira pakati pamakampani apamwamba aku Europe ndi osewera otsika mtengo akumaloko."