Gulu Lokongola Lidzabweretsa Boom Yatsopano Yogulitsa Kunja!

Zikafika pamagulu odziwika amalonda odutsa malire, payenera kukhala kukongola.Uyu m'modzi mwa "mafumu" omwe kale ankalamulira gulu logulitsa zotentha pamsika wa e-commerce wapeza zotsatira zabwino pa nthawi ya mliri.Kuyang'anitsitsa za zodzoladzola zamakono zakunja kwakunja, zopangidwa zapakhomo kuphatikiza Perfect Diary, Florasis, FOCALLUR, ndi zina zonse zalemera kwambiri kutsidya kwa nyanja ndipo zapeza zotsatira zabwino. 

Chochititsa chidwi kwambiri ndi chakuti mabungwe oyenerera amaneneratu kuti padziko lonse lapansi, thanzi ndi kukongola zidzakhala gulu lachiwiri lomwe likukula mofulumira kwambiri la e-commerce pambuyo pa chisamaliro cha kunyumba ndi ziweto m'zaka zingapo zikubwerazi.E-commerce yokongola yodutsa malire yatsala pang'ono kuyambitsa "m'badwo wagolide". 

Malinga ndi McKinsey data, panthawi ya mliri, kugulitsa pa intaneti pamsika wokongola wapadziko lonse lapansi kudakwera ndi 20% mpaka 30%.Wogulitsa kukongola wa LVMH Sephora ndi chimphona cha US e-commerce Amazon onse adawona malonda awo a pa intaneti akukwera pafupifupi 30 peresenti pachaka.

Retail Insight, bungwe la kafukufuku ndi chidziwitso cha data la Ascential, lidanenanso kuti pambuyo pa COVID-19, gawo lapadziko lonse lapansi la malonda azaumoyo ndi kukongola pa intaneti likwera kufika 16.5% ndi 23.3% pofika 2025. Padziko lonse lapansi, thanzi ndi kukongola zidzakwera. khalani gulu lachiwiri lomwe likukula mwachangu pamalonda a e-commerce zaka zingapo zikubwerazi pambuyo posamalira kunyumba ndi ziweto. 

Pankhani ya madera amsika, dera la Asia-Pacific lili ndi gawo lalikulu kwambiri pamsika wazokongola ndi 46%, ndikutsatiridwa ndi North America ndi 24% ndi Western Europe ndi 18%.Kutengera ndi geography, Asia Pacific ndi North America akulamulira, kuwerengera 70% ya msika wonse. 

Kum'mwera chakum'mawa kwa Asia, komwe kumatchulidwa kuti "msika wam'tsogolo" wopititsa patsogolo makampani opanga zodzoladzola padziko lonse lapansi, ndi msika wotentha kwambiri wa zodzoladzola padziko lonse lapansi.Malinga ndi istara.com, kukula kwa msika kudzafika 304.8 biliyoni pofika 2025, ndikukula kwapachaka kwa 9.3%, komwe kuli kokulirapo kuposa kuchuluka kwa zodzoladzola 8.23% pachaka pamsika waku China mzaka zisanu zikubwerazi. 

Zambiri zochokera ku Shopee zikuwonetsanso kuti kukongola kwakhala kogulitsa kwambiri komanso komwe kungatheke ku Vietnam, Malaysia, Singapore, Philippines ndi malo ena.M'misika yake iwiri yaposachedwapa yomwe inalengezedwa ku Latin America, Brazil ndi Mexico, kukongola kumakhala pakati pa magulu ogulitsa otentha komanso omwe angatheke kwambiri mu June;ku Europe ndi Poland, kukongola kwakhalanso m'gulu lodziwika bwino kwa ogula am'deralo. 

Kuwonjezera kukongola ndi kusamalira khungu mankhwala mongamilomo, mthunzi wamaso, ndi masks, mankhwala okhudzana ndi tsitsi nawonso amaganizira kwambiri za ogula.Mwachitsanzo, kugulitsa zinthu zongoyerekeza monga masks atsitsi, zowongola tsitsi, ndi zowongolera ma voliyumu zakwera kwambiri panthawi ya mliri.

Mwayi udzaperekedwa nthawi zonse kwa ma brand omwe ali ndi khalidwe labwino.Zogulitsa zathu zikukula mosalekeza, kuyambira zodzoladzola zamaso, zopaka milomo, mpaka chisamaliro cha khungu, ndipo tikukhulupirira kuti titha kukhala mtundu wokongola womwe ogula aku Europe ndi America amakonda.