"C-Kukongola" kapena "K-Kukongola"?Ndani amene adzapambane msika wotukuka wa ku India wokongola?

Pa Julayi 21, K Venkataramani, CEO wa ogulitsa kukongola kwambiri ku India Health & Glow (omwe amatchedwa H&G), adapita nawo pamzere wa "Active beauty in India" womwe unachitikira ndi "Cosmetics Design".Pamsonkhanowu, Venkataramani adanenanso kuti msika wakukongola waku India "ukuwala ndi mphamvu zomwe sizinachitikepo".

Malinga ndi lipoti la Venkataramani, malinga ndi data ya H&G m'miyezi itatu yapitayi, kugulitsa zinthu zopangira milomo kwakwera ndi 94%;kutsatiridwa ndi magulu amthunzi ndi manyazi, omwe awonjezeka ndi 72% ndi 66% motsatira.Kuphatikiza apo, wogulitsa adawona kuwonjezeka kwa 57% kwa malonda a zinthu zoteteza dzuwa, komanso zodzikongoletsera zoyambira ndi zopangira pakhungu.

"N'zosakayikitsa kuti ogula ayambitsa mwambo wobwezera."Venkataramani adati, "Kuphatikiza apo, gulu ili la ogula kukongola pambuyo pa mliri ndiwofunitsitsa kukulitsa malingaliro awo ndikuwunika zatsopano zomwe sanayesepo kale.Zogulitsa - zitha kubwera kuchokera ku China, kapena zitha kuchokera ku South Korea. ”

01: Kuchokera ku "zakufa" zachilengedwe mpaka kukumbatira chemistry 

Chikhalidwe chokongola chimakhazikika kwambiri ku India, koma kumeneko, amayi anakulira ndi mankhwala akale a ku India.Amakhulupirira kufunika kwa zinthu zonse zachilengedwe—mafuta a kokonati kwa tsitsi losalala ndi lolimba, ndi masks a nkhope ya turmeric a khungu lowala. 

“Zachilengedwe, zonse zachilengedwe!Ogula athu ankayembekezera kuti zonse zomwe timapanga zimachokera ku chilengedwe, ndipo ankaganiza kuti kuwonjezera mankhwala amtundu uliwonse kungakhale kovulaza khungu. "Akuseka Bindu Amrutham, yemwe anayambitsa mtundu wa Indian skincare Suganda "Mwina analidi zaka makumi ambiri patsogolo pa zomwe zikuchitika padziko lonse lapansi (ponena za kukongola kwa 'vegan'), koma panthawiyo, timayenera kukwera pamwamba pa sitolo ndi. chokulirakulira ndi kukuwa: chilichonse Zosakaniza zachilengedwe kapena mankhwala ayenera kuyeserera kaye zachitetezo!Osakuthira madzi a m'nyanja wotupitsa wa masiku khumi pankhope pako!

Zomwe Bindu adapeza ndizomwe adachita, zomwe iye ndi anzake achita sizinapite pachabe, ndipo msika wa ku India wodzikongoletsera wasintha kwambiri.Ngakhale kuti akazi ambiri a ku India amakondabe zodzikongoletsera zapakhomo, ogula ambiri alandira umisiri wamakono—makamaka osamalira khungu.Kugwiritsa ntchito mankhwala osamalira khungu ku India kwakhala kukukulirakulira pazaka zisanu zapitazi, ndipo alangizi amsika Global Data akuneneratu kuti izi zipitilira kukwera mtsogolo.

02: Kuchokera pa "kudzidalira" mpaka "kutsegula maso kuti muwone dziko lapansi"

Malingana ndi deta yochokera ku National Bureau of Statistics of India, pafupifupi 10,000 a ku India akukwera bwino amalowa m'gulu lapakati tsiku ndi tsiku, ndipo ambiri mwa iwo ndi akazi amtundu woyera omwe, monga amayi amtundu woyera padziko lonse lapansi, ali ndi miyezo yokhwima yokongola.Uku ndi kukongola kwa India komwe.Chifukwa chachikulu chakukulirakulira kwa msika wa zodzikongoletsera zamitundu m'zaka zaposachedwa.Purplle, wogulitsa kukongola wina ku India, adatsimikiziranso izi. 

Malinga ndi Taneja, pakadali pano, zinthu zodziwika kwambiri ku India zakunja sizichokera ku Europe ndi United States, koma K-Beauty (zodzoladzola zaku Korea)."Poyerekeza ndi zinthu za ku Ulaya ndi ku America zomwe makamaka zimapangidwira azungu ndi akuda, zinthu zaku Korea zomwe zimagwiritsidwa ntchito kwa anthu a ku Asia ndizodziwika kwambiri ndi ogula aku India.Palibe kukayika kuti funde la K-Kukongola lafika pang'onopang'ono ku India. " 

Monga Taneja adanena, zodzikongoletsera zaku Korea monga Innisfree, The Face Shop, Laneige ndi TOLYMOLY zikuyang'ana kwambiri msika waku India kuti ukulitse komanso kuyika ndalama.Innisfree ili ndi malo ogulitsa ku New Delhi, Kolkata, Bangalore ndi mizinda yayikulu kumpoto chakum'mawa kwa India, ndipo ikufuna kukulitsa malo ake ndi malo ogulitsa njerwa ndi matope atsopano m'mizinda yakumwera kwa India.Mitundu ina yonse yaku Korea imakonda kutengera njira yophatikizira yogulitsa yomwe imakhala pa intaneti komanso yowonjezeredwa ndi intaneti.Malinga ndi lipoti la INDIA RETAILER pa Nykaa, nsanja ina yaku India yokongola ya e-commerce, popeza kampaniyo idasaina pangano la mgwirizano ndi mitundu ina ya zodzikongoletsera zaku Korea (zomwe Nykaa sanaziwulule) kuti awabweretse ku msika waku India, ndalama zonse za kampaniyo kukula kwambiri.

Komabe, a Sharon Kwek, wotsogolera gulu la Mintel's South Asia Beauty and Personal Care, anatsutsa.Ananenanso kuti chifukwa cha mtengo, kutsetsereka kwa "Korea Wave" pamsika waku India sikungakhale kosalala monga momwe aliyense amaganizira. 

"Ndikuganiza kuti K-Beauty ndi yokwera mtengo kwambiri kwa ogula aku India, amayenera kulipira ndalama zogulira kunja ndi zina zonse zazinthuzi.Ndipo malinga ndi zomwe tapeza, kugwiritsa ntchito kwa anthu aku India pazodzikongoletsera ndi 12 pachaka USD.Ndizowona kuti anthu apakatikati ku India akukula kwambiri, koma alinso ndi ndalama zina ndipo samawononga malipiro awo onse pazinthu zokongola, "adatero Sharon. 

Amakhulupirira kuti C-Kukongola yaku China ndi yabwino kwa ogula aku India kuposa K-Beauty."Tonse tikudziwa kuti aku China ali bwino pokonzekeratu, ndipo pafupifupi mzinda uliwonse ku India uli ndi mafakitale ku China.Ngati makampani opanga zodzikongoletsera aku China akufuna kulowa mumsika waku India, angasankhe kupanga zinthu zawo ku India, zomwe zingawathandize kwambiri ogula.Chepetsani ndalama.Kuphatikiza apo, m'zaka zaposachedwa, kukongola kwamakampani aku China komanso zodzoladzola zakhala zikutukuka mosalekeza, ali ndi luso lokopa kudzoza kuchokera kuzinthu zazikulu zapadziko lonse lapansi komanso zodziwika bwino, ndikuzisintha kuti apange zinthu zawo, koma mtengo wake ndi gawo limodzi mwa magawo atatu a zinthu. mayina akuluakulu .Izi ndi zomwe ogula aku India amafunikira. ” 

"Koma mpaka pano, C-Beauty yakhala yosamala kwambiri pa msika waku India, ndipo ali okonzeka kuyang'ana misika yaku Southeast Asia, monga Malaysia, Indonesia ndi Singapore, yomwe ingakhale yokhudzana ndi mikangano yomwe imachitika pakati pa mayiko awiriwa. ”Mtolankhani wa "India Times" Anjana Sasidharan adalemba mu lipotilo, "Tengani chitsanzo cha C-Beauty standouts PerfectDiary ndi Florasis, onse omwe ali ndi chidwi chotsatira pa intaneti pawailesi yakanema, zomwe zawathandiza pamene akulowa m'misika yatsopano ku Southeast Asia. .Sikelo yakhazikitsidwa mwachangu.Pa TIKTOK ku India, mutha kuwonanso kuti kanema wotsatsira wa Florasis walandila ndemanga zopitilira 10,000 komanso ma retweets opitilira 30,000.Kodi zodzoladzola zodzoladzola ndizochepa?', 75% ya anthu a pa intaneti a ku India adavota kuti 'ayi' ndipo 17% okha ndi amene adavota kuti 'inde'." 

Anjana amakhulupirira kuti ogula aku India amazindikira mtundu wa C-Kukongola, ndipo adzagawana ndi kutumiza mavidiyo otsatsa a zodzoladzola zaku China, akudandaula kukongola kwawo, komwe kudzakhala mwayi kwa C-Kukongola kulowa msika waku India.Koma adanenanso kuti funso loti "Kodi ndingagule kuti zinthu zamtundu wa C-kukongola?"pa malo ochezera a pa Intaneti, nthawi zonse pamakhala ndemanga monga "Chenjerani, akuchokera kwa adani athu.""Mwachilengedwe, mafani aku India a PerfectDiary ndi Florasis adzateteza zinthu zomwe amakonda, pomwe otsutsa adzabweretsa ogwirizana nawo ambiri kuti ayese kuletsa mawu awo - mu sparring yosatha, zopangidwa ndi zinthu zomwe zimayiwalika..Ndipo pafunso lofunsa komwe mungagule zodzoladzola zaku Korea, simumawona zochitika zotere nthawi zambiri," Anjana akumaliza.