Mtundu wa Cooperative Balmain, Estee Lauder amakankhira kukongola kwapamwamba kwambiri!

Pa Seputembara 26, Estee Lauder Gulu adalengeza kuti akwaniritsa mgwirizano wa laisensi ndi nyumba yaku France ya Balmain kuti akhazikitse limodzi, kupanga ndi kugawa mndandanda wazinthu zodzikongoletsera za Balmain Beauty.Mgwirizanowu ukuyembekezeka kuyamba kumapeto kwa 2024.

Nthawi yomweyo, Estee Lauder adalengezanso kusankhidwa kwa antchito atsopano -Guillaume Jesel ngati CEO wa Global Brand wa Tom Ford Beauty, Balmain Beauty and Luxury Business Development department.Guillaume adzakhala ndi udindo woyang'anira njira zonse za Balmain Beauty, chitukuko chapadziko lonse lapansi, kasamalidwe, ndi kukula, komanso ndi utsogoleri wa Balmain kukhala mtundu wapamwamba kwambiri wa kukongola.

Ichi ndi kupambana-kupambana mgwirizano.Kumbali imodzi, kukongola kwa malire amitundu yamafashoni kuli ndi mwayi wamafashoni achilengedwe, monga Tom Ford, Christian Louboutin, ndi zina zotero, monga Tom Ford, Christian Louboutin, ndi zina zotero, zomwe zakhala zikugwira nawo ntchito yokongola koyambirira. makampani okongola kwambiri.Yakhazikitsa chitsanzo chabwino cha kukulitsa bizinesi yokongola.

Zambiri pagulu zikuwonetsa kuti Balmain idakhazikitsidwa mu 1945 ndi Pierre Balmain ndipo ndi kampani yamafashoni yomwe ili ku Paris.Mu 2016, kampaniyo idagulidwa ndi Mayhola Investments Fund kwa ma euro 500 miliyoni, ndipo pakadali pano ili ndi malo ogulitsa 357 padziko lonse lapansi.

Mu 2017 ndi 2021, mtunduwo udakhazikitsa chinthu chokongola chophatikizana ndi L'Oreal's cross-border.Mu Seputembala 2019, Balmain adagwirizananso ndi Kylie Cosmetics, mtundu wokongola wa Coty Group kuti akhazikitse mndandanda wa zodzoladzola za Kylie Cosmetics X Balmain.Komabe, pankhani ya kukongola, Balmain sanakhale ndi chikoka chachikulu.Mgwirizano ndi Estee Lauder akuyembekezeka kupanga mtundu wamtundu wa kukongola kwa Balmain ndikusintha mtundu.

"Kwa zaka zoposa khumi, gulu langa la Balmain lakhala likulimbikitsa kuthekera kosatha kwa makampani opanga mafashoni," anatero Olivier Rousteing, mkulu wa zaluso wa Balmain, "kuyambira pachiyambi, gulu la Estee Lauder linanena momveka bwino kuti likugwirizana ndi masomphenya apadera a Balmain. , ndi Zolinga zathu za ife Zolinga zapadziko lonse lapansi ndi kukongola paradigms.“

Kumbali ina, Balmain ikhoza kubweretsa zatsopano zogwirira ntchito kwa Estee Lauder, kupititsa patsogolo matrix ake apamwamba kwambiri.

Mchaka chandalama cha 2022, malonda a Estee Lauder adakwera ndi 9% pachaka mpaka $ 17.737 biliyoni yaku US (pafupifupi RMB 126.964 biliyoni), ndipo phindu lonse lidatsika 16% mpaka US $ 2.408 biliyoni (pafupifupi 17.237 biliyoni yuan).Estee Lauder akuyerekezanso kuti malonda onse m'gawo loyamba la chaka chachuma adzatsika ndi 8% -10% pachaka.Anthu ena ogulitsa amakhulupirira kuti gulu la Estee Lauder likukonzekera kupanga kukongola kwa Balmain kukhala "Tom Ford Beauty" yachiwiri kuti ipititse patsogolo luso lake lokhazikika komanso lokhazikika kwa nthawi yayitali.

Zimanenedwa kuti cholinga chotsatira cha Estee Lauder chikhoza kukhala gawo lapamwamba.M'mbuyomu, malipoti ena adanena kuti Estee Lauder akukambirana ndi 3 biliyoni US madola (pafupifupi RMB 21.4 biliyoni) kuti apeze malonda onse kuphatikizapo Tom Ford, kuphatikizapo mafashoni, ndi ndalama zamalonda za kukongola kwa Balmain.