Momwe mungagulitsire zodzoladzola kwa Asilamu?

"Momwe mungagulitse chisa kwa amonke" ndi nkhani yakale kwambiri m'mbiri ya malonda, ndipo poyankhulana ndi Cosmetics Business, Roshida Khanom, Mtsogoleri wa Kukongola ndi Kusamalira Anthu ku Mintel, adakweza mutu wina wofananawo "Momwe Mungagulitsire Zodzoladzola kwa Asilamu. akazi?”

"Anthu ambiri m'makampani amawona izi ngati zakufa," adatero Khanom."Zikafika kwa azimayi achisilamu, hijab, burqa ndi chophimba nthawi zonse zimalumikizidwa mosazindikira ndi lingaliro loti Dzikulungani molimba kwambiri kotero kuti simukusowa ndipo simungathe kudziveka nokha - koma izi ndizosayerekezeka.Akazi achisilamu si onse ophimbidwa, amakonda kukongola, komanso amakhala ndi zosowa za skincare ndi zodzoladzola.Ndipo ife Ndi mitundu ingati yomwe yawona gulu ili lamagulu opanda phokoso?"

01: Zovuta "chipululu chokongola"

L'Oreal Paris adatcha mtundu wachisilamu wovala hijab Amena Khan nkhope yoyamba ya mzere wosamalira tsitsi wa Elvive mu 2018, kusuntha komwe kunkawoneka panthawiyo ngati posinthira kukongola pomwe chimphona chodzikongoletsera pomaliza chidakumbatira anthu ogula Asilamu.Zaka zinayi mtsogolo, komabe, zasintha pang'ono - ndipo izi zikufunsa Khanom: Kodi mitundu yokongola ikugwirizanadi ndi ogula Asilamu?

Kwa Madiha Chan, woyambitsa mnzake wa Just B cosmetics brand ku Pakistan, yankho mosakayikira ayi.M'mafunsowa, adatchula tchuthi chofunikira kwambiri pakalendala yachisilamu, Eid al-Fitr, mwachitsanzo, akudzudzula mitundu yokongola chifukwa chazovuta zilizonse zotsatsa kapena zogulitsa patchuthi.

M'malo mwake, ma brand nthawi zina amaphatikizapo hijab-kuvala mannequin muzinthu zawo zotsatsa ndi zotsatsira monga njira yodziwonetsera okha "kuphatikizapo" mitundu yonse ya ogula, m'malo momvetsetsa mozama zikondwerero ndi miyambo ya Muslim.Onani msikawu.

"Ife, ndi chikondwerero chathu, sitinapeze chidwi chomwe chimayenera," adatero."Ndife ngati mphatso - momwe zimphona zimasonyezera kuti amayamikira ogula Asilamu ndi kudzera pa intaneti AR mayesero.Kuyika mtundu wa hijab mu zodzoladzola kapena kutsatsa - zomwe zimandipangitsa ine ndi azilongo anga kukwiya kwambiri.Si Asilamu onse amavala hijab, ndi njira yokhayo. ”

Chikhulupiriro china chomwe chimakwiyitsa Madiha Chan ndi chikhulupiliro chakuti Asilamu ndi okonda moyo, osasamala komanso amakana kudya kapena kugwiritsa ntchito zinthu zamakono.“Tili ndi zikhulupiriro zosiyana chabe ndi iwo (kunena za Azungu amene amakhulupirira Chikristu), osakhala m’nyengo yosiyana.”Ananena mopanda chochita, "Zowonadi, zaka makumi angapo zapitazo, zodzola zokha zomwe azimayi aku Pakistani amagwiritsa ntchito zinali zopaka milomo komanso maziko., china chilichonse ndi chachilendo kwa ife.Koma pamene intaneti ikukhala gawo lofunika kwambiri pa moyo wathu wa tsiku ndi tsiku, pang'onopang'ono tikuyamba kumvetsetsa njira zambiri zodzikongoletsera.Azimayi achisilamu amasangalala kugwiritsa ntchito ndalama zodzikongoletsera kuti adziveke okha, Koma ndi ochepa okha omwe ali okondwa kupanga zinthu za Asilamu zomwe zimakwaniritsa zofunikira. "

Malinga ndi zomwe Mintel adapereka, ogula achisilamu amawononga ndalama zambiri pa Ramadan ndi Eid al-Fitr.Ku UK kokha, Ramadan GMV ndi osachepera £200 miliyoni (pafupifupi 1.62 biliyoni yuan).Asilamu okwana 1.8 biliyoni padziko lonse lapansi ndi gulu lachipembedzo lomwe likukula mofulumira kwambiri masiku ano, ndipo mphamvu zawo zogwiritsira ntchito ndalama zakula nawo - makamaka pakati pa achinyamata.Ogula achisilamu achisilamu apakati, otchedwa "Generation M," akuti adawonjezerapo $2 thililiyoni mu GMV mu 2021.

02: "Halal" zodzoladzola certification okhwima?

Poyankhulana ndi "bizinesi ya zodzoladzola", nkhani ina yayikulu yomwe yatsutsidwa ndi zodzikongoletsera ndi nkhani yokhazikika ya zodzoladzola za "halal".Eni ma brand akuti chiphaso cha "Halal" ndichokhwima kwambiri.Ngati mukufuna kupeza chiphaso, muyenera kuwonetsetsa kuti zopangira, zothandizira kukonza ndi ziwiya za mankhwalawa sizikuphwanya taboo ya halal: mwachitsanzo, gelatin ndi keratin zopangidwa ndi khungu la nkhumba Kapena collagen;activated carbon kuchokera ku mafupa a nkhumba, maburashi opangidwa kuchokera ku ubweya wa nkhumba, ndi tizilombo toyambitsa matenda timene timapanga pogwiritsa ntchito makina opangidwa ndi nkhumba ndizoletsedwa.Kuphatikiza apo, mowa, womwe umagwiritsidwa ntchito kwambiri kuwonjezera moyo wa alumali wazinthu, ndiwoletsedwanso.Zogulitsa za halal ndizoletsedwanso kugwiritsa ntchito kuyesa nyama popanga zinthu, komanso kuwonjezera zinthu zochokera ku nyama kuzinthu, monga propolis, mkaka wa ng'ombe, ndi zina zambiri.

Kuphatikiza pa kutsimikizira kutsatiridwa kwa halal kwa zida zopangira, zinthu zomwe zimafunsira satifiketi ya halal siziyenera kuphwanya malamulo achisilamu pazina zogulitsa, monga "Khrisimasi yochepa ya milomo yamafuta", "Blush ya Isitala" ndi zina zotero.Ngakhale zida zopangira izi zili za halal, ndipo mayina azogulitsa akutsutsana ndi malamulo a Sharia, sangalembetse chiphaso cha halal.Mitundu ina imanena kuti izi zidzawapangitsa kutaya ogula omwe si a Halal achikhristu, zomwe mosakayikira zidzakhudza kwambiri misika ya ku Ulaya ndi ku America.

Komabe, Madiha Chan adatsutsana ndi zodzoladzola za "vegan" ndi "zopanda nkhanza" zomwe zafala kwambiri ku Europe ndi America m'zaka zaposachedwa, "zogulitsa 'zopanda nkhanza' zimafuna opanga kuti asagwiritse ntchito zoyeserera zanyama zilizonse, ndipo 'zakudya zamasamba. ' Zokongola ndizofunika kwambiri Zogulitsazi zilibe zopangira zanyama, kodi ziwirizi sizikukwaniritsa zodzoladzola za 'halal'?Ndi ndani pakati pa zimphona zazikulu zokongola yemwe sanasungebe zamasamba komanso zopanda nkhanza?Nanga n’chifukwa chiyani amalolera kupanga zakudya zodyera ma vegan Nanga bwanji kufunsa chinthu chovuta chofananacho popanda kuganizira zofuna za ogula Asilamu?”

Monga Madiha Chan adanena,zodzoladzola za 'vegan' ndi 'zopanda nkhanza'zikugwiritsidwa ntchito ndi Asilamu ambiri ngati zodzikongoletsera zotsika pomwe palibe zodzoladzola za 'halal', koma kusunthaku kumakhala kowopsa chifukwa zodzoladzola zomwe zimakwaniritsa zofunikira zonse zitha kukhalabe ndi Mowa.Pofika pano, imodzi mwazodzikongoletsera zodziwika bwino za Asilamu ndi zodzoladzola zachilengedwe zachilengedwe, monga mtundu waku America Mineral Fusion.Zodzoladzola zamchere zimapangidwa kuchokera ku mchere wophwanyidwa mwachilengedwe, wotsimikizika kuti ulibe nyama, ndipo ambiri amakhala opanda mowa.Mineral Fusion ndi halal yovomerezeka ndi mabungwe monga Federation of Islamic Councils of Australia ndi Islamic Food and Nutrition Council of America.Madiha Chan akuyembekeza kuti m'tsogolomu, zodzikongoletsera zambiri monga Mineral Fusion zidzawonekera, kuyang'ana pa ogula Asilamu.Kunena mosabisa, ndife okondwa kugwiritsa ntchito ndalama, bwanji osapeza?"