Kodi Ma Brand Adzayankha Bwanji Pavuto la Global Cosmetics Supply Chain?

"Ogulitsa ambiri ndi ma brand omwe ali ndi chiyembekezo kuti zovuta zomwe zabwera chifukwa cha mliriwu sizisokoneza kugulitsa kwathu kukongola - ngakhale mitengo yokwera kuphatikiza ndi mavuto azachuma omwe akubwera angapangitse ogula ambiri kuti achepetse malonda ambiri."Musab Balbale, wamkulu wachiwiri kwa pulezidenti ndi mkulu wa zamalonda ku CVS Health, akuyankhula pamsonkhano wapachaka wa National Association of Pharmacy Chains (NACDS), womwe unatsegulidwa pa April 23 ku Palm Beach, Florida.

Yakhazikitsidwa mu 1933, NACDS ndi bungwe loyimira nkhokwe yamakampani ogulitsa mankhwala aku US, gulu lamankhwala.Kuyambira m'ma 1980, ma pharmacies aku America ayesa kukulitsa thanzi, kukongola ndi chisamaliro chanyumba.Zogulitsa zawo zazikuluzikulu zimagwera m'magulu atatu akuluakulu: mankhwala, zogulitsira, kukongola ndi zodzikongoletsera, komanso zodzoladzola. 

Akuti msonkhano uno ukhala msonkhano woyamba wapachaka wa NACDS kuyambira 2019, ndipo akuluakulu ochokera ku L'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, etc.

Monga a Balbale adanena, nkhani zogulitsira zinthu zidzakhala imodzi mwamitu yotentha kwambiri yomwe idzakambidwe pamsonkhanowu, womwe udzakambirananso zomwe zikuchitika pamakampani ndi zothetsera mavuto omwe akukumana nawo mabizinesi monga kukwera kwa mitengo, kuchepa kwachuma ndi chipwirikiti cha dziko.

Zodzoladzola Zapadziko Lonse Pavuto la Supply Chain

"Kuthina kwa kaphatikizidwe ndi kuchedwa kwa kutumiza kukuyembekezeka kuchepetsedwa.Koma ndivuto la Russia-Chiyukireniya, kukwera kwamitengo yamafuta komanso zovuta zantchito ndi zotuluka pamadoko aku China ndi US - kuphatikiza zinthu kudzapereka chiwopsezo cha kusokonekera kwamtsogolo - chiwopsezo ichi chikhala mu theka lachiwiri la chaka chino. , "Anatero Stephanie Wissink, katswiri wamkulu wa Jefferie, banki yogulitsa mayiko ambiri.

Kukonzekera kwamakina a mafakitale a "mazira sali mudengu limodzi" sikungoyamikiridwa ndi Coty Group.Monga wogulitsa katundu wokongola, Mesa Chief Growth Officer Scott Kestenbaum (Scott Kestenbaum), yemwe amagwira ntchito ndi Sephora, Walmart, Target ndi ogulitsa ena, adanenanso kuti Mesa wakhala akugwira ntchito mwakhama kuti apange Factories adasunthidwa mpaka kumtunda momwe angathere ndikubalalitsidwa. kumizinda yosiyanasiyana.

Kuphatikiza pa kufalikira kwa mafakitale, njira zothetsera "kuchulukitsa kupanga" ndi "stock up" zimakondedwanso ndi makampani ena.

Zodzoladzola zotsika mtengo zimabweretsa nthawi yamwayi

"Palibe chikaiko kuti kukwera mtengo kwa zopangira kukongola ndi kukwera kwa mitengo kudzalimbitsa lamba la ogula - koma chochititsa chidwi, tsopano ukhoza kukhala mwayi waukulu kwambirizotsika mtengo zokongoletsa.”Wothandizira Faye Brookman, WWD Personality adalemba pamndandandawu.

"Zaka ziwiri zapitazi zakhala zabwino kwambiri zaka ziwiri zotsatizana.Takumana ndi makasitomala ambiri atsopano omwe akhala nafe nthawi zonse, "atero a Mark Griffin, Purezidenti ndi CEO wa Lewis Family Drug.“Anthu ambiri akusankha kugula zinthu zotsika mtengo zomwe akufuna.Ma Brands, m'malo mopita kumasitolo ogulitsa mayina, tiyenera kukhala nawo kumbali yathu. "

Malinga ndi WWD, olemba mabulogu angapo okongola pa TikTok posachedwapa atulutsa milomo ya Milani ya Colour Fetish Matte m'malo mwa Charlotte Tilbury.Chochitacho chidakumana ndi chidwi, ndi Milanimilomokugulitsa mwachangu ku Ulta ndi Walgreens 'kugulitsa 300% m'milungu iwiri.

M'masabata anayi omwe atha pa Marichi 12, 2022, kugulitsa kwa madola azinthu zokongola zotsika mtengo kudakula 8.1% chaka ndi chaka, malinga ndi Nielsen IQ.M’lipoti lake, WWD ikunena kuti kukwera mtengo kwa zinthu zodzikongoletsera kungapindulitse malonda otsika mtengo: “M’makampani ameneŵa, kukwera kwa zinthu zopangira ndi mtengo wake kumaonekera pamtengo wa mankhwala opaka milomo pa $7, imene tsopano ndi $8;mtengo woyambirira wa $30, $40 pompano - wakale ndi wovomerezeka mwachilengedwe poyerekeza. "

Pakalipano, ogulitsa akuwonjezeranso zinthu zoterezi "zamtengo wapatali", zomwe sizili zodula kapena zotsika.Mu theka lachiwiri la 2022, Walgreens adzawonjezera zinthu monga Hey Humans ndi Makeup Revolution zomwe ndi zotsika mtengo komanso zogwira mtima, atero a Lauren Brindley, wachiwiri kwa purezidenti wosamalira anthu komanso kukongola ku Walgreens.Mankhwalawa ndi otchuka."Ndikukhulupirira kuti makasitomala athu safunikira kusiya kukongola kwawo chifukwa chakukwera kwamitengo," adatero."Kugulidwa ndi khalidwe sizimayenderana." 

Monga wogulitsa, Kestenbaum adanenanso kuti msika wamakono ndi "mkuntho wabwino" wazinthu zokongola zotsika mtengo.Iye anati: “Makampani otsika mtengo ali pabwino kwambiri pa nthawi ya kugwa kwachuma,” iye anatero, “chifukwa amapindula ndi kuchuluka kwa kuchuluka kwa magalimoto pazakudya, mankhwala osokoneza bongo komanso ogulitsa zinthu zazikulu, komanso kuchokera kwa ogula omwe ayamba kutsika mtengo.Mgwirizano.Iwo.”