Lancome, Armani, ndi SK-II akweza mitengo yawo kuyambira Seputembala!

Posachedwapa, mitundu yambiri, monga LANCOME, Armani, SK-II, etc., idzawonjezera kalata yosintha mtengo mu September.Chikalatachi chikuwonetsa kuti zinthu zokhudzana ndi Lancome ndi Armani ndi mtundu zikhazikitsa mitengo yatsopano kuyambira Seputembara 1, ndipo zinthu zina za SK-II zidzakwera pa Seputembara 13.

01: Avereji 5%, mpaka 16.95% 

Malinga ndi "chidziwitso chosintha mitengo ya Lancome mu Seputembala" choperekedwa ndi makampani ogulitsa, kuyambira pa Seputembara 1, 2022, Lancome asintha mtengo wotsatsa wazinthu zingapo. 

Malinga ndi chidziwitso chazidziwitso, kusintha kwamitengo kumakhudza chisamaliro cha khungu, zodzoladzola, kununkhira ndi magulu ena, okhala ndi ma SKU 209, kuphatikiza zinthu zamtundu wa nyenyezi monga Black Jin Zhen Chong ndi Jingchun Series. 

Zimamveka kuti ichi ndi chachiwiri kuwonjezeka kwa mtengo ku Lancome chaka chino.Mtunduwu udakwezanso mtengo wake mu Epulo chaka chino, ndikuphimba kwenikweni, kirimu wamaso, chigoba, kuyeretsa, mkaka wamadzi ndi zinthu zina.Poyerekeza ndi mtengo wogulitsa wa Lancome mu Epulo, mtengo wa zodzikongoletserazi udakwezedwa ndi 10-30 yuan, ndipo mtengo wazinthu zosamalira khungu udakwezedwa ndi 30-150 yuan.

Armani Beauty idzawonjezeranso mtengo wogulitsa wazinthu zina pa Seputembara 1, makamaka kuphatikiza zinthu zosiyanasiyana monga glaze, mafuta onunkhira, maziko, mthunzi wamaso, blush, sunscreen, ndi mabokosi amphatso onunkhira.Mu 7%.

 Mu mtundu wina wapadziko lonse lapansi, SK-II ya Procter & Gamble idakulitsanso mtengo wake.Malinga ndi kalata yosintha mitengo yamtengo wapatali, isintha mtengo wamalonda wazinthu zina kuyambira pa Seputembara 13, kuphimba zinthu zosiyanasiyana za nyenyezi ndi mabokosi ena amphatso monga kuyeretsa, essence, kirimu wamaso, ndi zina zambiri. Kukwera kwamitengo kuli mkati mwa 5% , yomwe SK- II Men's Live Skin Care Essence Relica 75ml inakwera ndi 16.95%.

02: Kukongola kwapamwamba komanso mankhwala atsiku ndi tsiku akhala akukwezedwa kangapo chaka chino

Zimamveka kuti kukongola kwapamwamba kwapanga zosintha zambiri zamitengo chaka chino.Estee Lauder adapereka kale makalata atatu osintha mitengo, ndipo nthawi yoyambira kukweza mtengo inali Januware 28, Epulo 1, ndi Julayi 1, motsatana.Pakati pa kukwera kwamitengo kuyambira mu Julayi, mtundu wapamwamba kwambiri wosamalira khungu wa Hailan Mystery ndi zinthu zapamwamba kwambiri monga zonona, zonona za m'maso, ndi mkaka wamafuta.Kusamalira khungu kwa mtundu wa Estee Lauder kwasinthidwanso, kuwonjezeka kwa 50-100 yuan. 

Kuphatikiza apo, mtundu wa mtundu wa L'Oreal wa Hina ndi mtundu wa LVMH Guerlan udachitanso mitengo mu Julayi, ndipo kuchuluka kwa zinthu zosamalira khungu kunali pafupifupi 5%. 

Sikuti mtengo wa kukongola kwapamwamba kwambiri, koma mitundu yamankhwala yamasiku onse yachitanso mitengo chaka chino. 

Zimphona zosamalira anthu monga Procter & Gamble ndi Unilever zanena za mapulani owonjezera mitengo nthawi zambiri chaka chino, ndikutulutsa zizindikiro zokweza mtengo.Mu gawo lachiwiri la chaka chino, mtengo wonse wa Unilever Group unakwera ndi 11.2%, kuwonjezeka kwa mfundo za 290 kuyambira kotala loyamba. 

M'mbuyomu, ogulitsa ena adauza nyuzipepala ya zodzoladzola kuti mtengo wogulira zida za Unilever's Lux shower wakwera pafupifupi 10%, ndipo katundu watha. 

Yang Jianguo, manejala wamkulu wa Chongqing Huaqing Shenghong Co., Ltd., adauza atolankhani kuti kukwera kwaposachedwa kwamitengo yamankhwala a P&G tsiku lililonse kudayamba mu June, makamaka kuphatikiza sopo, gel osamba, sopo, ufa wochapira ndi zinthu zina, komanso kukwera kwamitengo. kuyambira 10% mpaka 15%., pomwe sopo ndi pafupifupi 30%.Iye adati chifukwa chachikulu chomwe chakwezera mitengoyi ndikukwera kwamitengo yazinthu zopangira.

Jia Rui, woyang'anira wamkulu wa Henan Yueyan Trading Co., Ltd., adanenanso kuti Huirun, Shuizhiyu, Sibeiqi, Fenong, Sanke, Keyouran ndi makina ena ochapa ndi kusamalira onse adakweza mitengo yawo mu Julayi.Kuonjezera apo, chisamaliro cha khungu, chisamaliro cha amuna, zonona za manja, ndi zodzitetezera ku dzuwa kuphatikizapo madzi a minofu, Wunuo, Runkelin, ndi Mentholatum awonjezera mitengo yawo.

03: Ndiwokakamizidwa kapena yogwira?

"Ndi zachilendo kwa zopangidwa kusintha mitengo yawo, makamaka zopangidwa padziko lonse lapansi kuti kwenikweni amangopita mmwamba osati pansi, koma cyclical mtengo kusintha sangawonjezere kwambiri," anatero wamalonda pamwamba.Adauza atolankhani kuti kusintha kwamitengo kumeneku kumagwirizana ndi kukwera kwamitengo yazinthu komanso ndalama zonse zogwirira ntchito. 

Kusintha kwamitengo yamitundu imodzi pambuyo pa inzake sikukhudzana ndi kukwera kwa mtengo wazinthu zakumtunda.M'mbuyomu, makampani opanga mankhwala monga BASF, DuPont, ndi Dow adatumiza makalata motsatizana kuti alengeze kusintha kwamitengo, ndipo Givaudan wa Swiss flavor and fragrance adalengeza kuti mitengo yakwera katatu chaka chino. 

Pazifukwa zakukwera kwamitengo, L'Oreal, Estee Lauder, Procter & Gamble ndi magulu ena anenapo kukweza mitengo kuti athane ndi kukwera kwamitengo komanso kutsika kwamitengo.Nicolas Hieronimus, Mtsogoleri wamkulu wa L'Oreal Group, adanena kale kuti L'Oreal ikhoza kupitiriza kukweza mitengo mu theka lachiwiri la chaka kuti athetse kukwera kwa ndalama zopangira, koma idzasintha mitengo m'njira yolondola. 

Tracey Travis, mkulu wa zachuma wa Estee Lauder Gulu, adanena kale kuti chifukwa cha zotsatira za bizinesi ya China, kukula kwa malonda a gulu la pachaka kudzachepetsedwa mpaka 7% mpaka 9%, kutsika kusiyana ndi zomwe zinaneneratu za 13% mpaka 16% kukula. .Mu July ndi August chaka chino Mitengo ya katundu idzakwezedwanso kuti athane ndi kukwera kwa mitengo. 

Kumayambiriro kwa chaka chino, mtundu wa Procter & Gamble udalengeza kuti chifukwa cha kukwera kwa mayendedwe, zinthu, ntchito ndi ndalama zina panthawi ya mliri, komanso kukwera kwamitengo yamafuta chifukwa cha kukwera kwamitengo yapadziko lonse lapansi, magulu ake onse khumi zinthu zakwera mitengo. 

Komabe, malinga ndi munthu yemwe ali ndi udindo wa kampani yogulitsa malonda yemwe sanafune kutchulidwa, kuwonjezereka kwa mtengo wamagulu akuluakulu ndi njira zambiri."Mtengo wa zinthu zopangira zinthu umapangitsa kuti pakhale zinthu zotsika kwambiri, ndipo kukwera kwamitengo sikukhudza mtengo wake."Amakhulupirira kuti makampani omwe alipo pano akukhudzidwa kwambiri, "Zopaka zotsutsana ndi buluu za Estee Lauder zatumizidwa pamtengo wotsika wa 40%.Kuti musunge malonda, muyenera kuyika ndalama zambiri pakutsatsa pa intaneti komanso pa intaneti.Mtengo ukakwera, sikuti malo ochulukirapo otsatsa malonda angapezeke, komanso malo ocheperako amatha kupezeka muzotsatsa zotsatizana, chomwe ndi chifukwa chachikulu chakukwera kwamitengo kwamitundu yayikulu.