Kampu Yatsopano Yodzikongoletsera Yogulitsa Malo Okongola Imawonjezera Mphamvu ku Brand-GLOSSIP

Posachedwapa, mumsasa wa zodzoladzola za malo osungiramo kukongola kwatsopano HAYDON (dzenje lakuda) ndi WOW COLOUR, pali mtundu wina wamphamvu wa zodzoladzola womwe uli ndi maziko, ndipo mtunduwo unalengeza mwalamulo mu July kuti utuluka mofulumira pambuyo pa kugulitsa.Ndi yapadera chifukwa cha jini yake yapamwamba ya ku Italy Milan komanso mawonekedwe ake owoneka bwino, kuyambira pamoto waku Italiya kupita ku mtundu wa GLOSSIP waku Milan waku China.

Zodzikongoletsera zamtundu wa GLOSSIP zidabadwa mu 2012 ku Milan, likulu ladziko lonse la mafashoni ndi mapangidwe.Iye wathandizira Milan Fashion Week kawiri mu 2016/2017, ndipo wakhala zodzoladzola zodziwika bwino za zovala zapamwamba monga Mario Dice ndi Ettore Bilotta.Atapezedwa ndi mtsogoleri wa zodzikongoletsera zamitundu yaku China Cazilan Gulu, idakhazikitsa kampani yoyang'anira mtundu wakomweko GRUPPO GLOSSIP ndi labotale ya Milan ku Italy.Pambuyo pa zaka zoposa zinayi, mankhwalawo adalumikizidwanso.Ndi mafashoni monga mfundo yaikulu komanso yodziwika bwino monga muyezo, lingaliro la mapangidwe a T-siteji linavomerezedwa.ophatikizidwa mu mankhwala.

GLOSSIP imatenga "kulenga kwabwino" monga chofunikira, ndikusintha ndikusintha molingana ndi zosowa ndi mikhalidwe ya azimayi achi China, ndipo pamapeto pake imapanga zopakapaka zapamwamba zowonetsa kuti zikwaniritse zosowa zapamwamba za ogula achikazi achi China pazodzikongoletsera.GLOSSIP yatsopano pamapeto pake imaphuka mu "China T-Taiwan".Chizindikiro ichi ndi sitepe yofunika kwambiri kuti Kazlan Group igwiritse ntchito njira yamitundu yambiri ndikupita ku mayiko ndi chitukuko chokhazikika.Panthawiyi, mtunduwo walowa mu dzenje lakuda ndi WOW COLOR yatsopano yosonkhanitsa kukongola njira yosungiramo malo okhala ndi zodzoladzola za couture, chomwe chiri chiyambi cha mapangidwe opambana a njira zambiri zamtundu wa Cazlan Group.

M'zaka zaposachedwa, mpikisano pamsika wa zodzoladzola ku China wakhala ukukulirakulira.Poyerekeza ndi zodzoladzola zambiri zapadziko lonse lapansi komanso zopakapaka zakomweko, chifukwa chiyani GLOSIP inatuluka m'bwalo?Kodi nchifukwa ninji idakomera gulu la masitolo atsopano otolera zinthu zokongola?Pamsika wopikisana kwambiri wa zodzoladzola, GLOSSIP ikhala bwanji m'bwalo la zodzoladzola? 

01: GLOSIP imabweretsa zodzoladzola zowoneka bwino kwa ogula aku China

GLOSSIP adabadwira ku Milan, Italy, likulu la mafashoni ndi zaluso padziko lonse lapansi mu 2012, ndipo ali m'gulu lazodzikongoletsera la dziko la Italy BOTTEGA VERDE COSMETIC GROUP.

GLOSSIP inakhazikitsidwa ku Milan, ndipo dzina lake limatanthauza pakatikati pa Milan, likulu la mafashoni."GLOSSIP, kupsompsona kuchokera ku Milan", monga momwe tikuonera pamutu wamtunduwu, GLOSSIP ikuwonetsa kulimba mtima ndi chidwi cha mafashoni a ku Milanese, ndikutanthauzira chibadwa cha GLOSSIP chamtundu wa Milanese.

Wobadwira ndikukulira ku Milan, GLOSIP yathandizira Milan Fashion Week kangapo ndipo yakhala mawonekedwe osankhidwa a MarioDice ndi EttoreBilotta. 

Kutsatira chibadwa cha mafashoni aku Italy ndikutenga mafashoni ngati mawu ofunikira, GLOSSIP imaphatikiza lingaliro la zodzoladzola zamsewu muzinthu zake.Chifukwa chake, "kuchokera ku Milan" ndi "show couture" yakhala chizindikiro chachikulu chamtunduwu.Ichinso ndi "chizindikiro chamtundu" chomwe chimasiyanitsa GLOSSIP kuchokera kuzinthu zatsopano zodzikongoletsera zapakhomo komanso ku Europe ndi America. 

Akuti mu June chaka chino, mtundu wa GLOSSIP unasaina mgwirizano ndi Michele Burke, yemwe amadziwika kuti "mmodzi mwa akatswiri opanga zodzoladzola kwambiri padziko lonse lapansi lero", ndipo Michele Burke adakhala mtsogoleri wa mtundu wa GLOSSIP.Monga wopambana Mphotho ya Oscar kawiri pa Best Makeup, Michele Burke ali ndi chidziwitso chapadera pakuphatikiza ndi kugwiritsa ntchito utoto.Kaya ndi lingaliro lachidziwitso lomwe limalimbikitsa azimayi kukhala olimba mtima komanso odzidalira, kapena kufunafuna nthawi zonse malo azinthu ndi kukoma kwa mafashoni, GLOSSIP ikugwirizana ndi Michele Burke, yemwe wadzipereka kupanga zodzoladzola zokongola za GLOSSIP.M'tsogolomu, GLOSSIP ilumikizana ndi Michele Burke kuti afufuze mwayi wopanda malire wa mitundu yodzikongoletsera. 

Nthawi ino, GLOSIP imubweretsera jini zamafashoni ndi chithumwa chamtundu kuti abweretse zodzoladzola kuchokera ku Milan kupita kwa ogula aku China.

02: Kuyimilira miyezo yamakampani opanga zodzikongoletsera kuti apange zodzikongoletsera zapamwamba kwambiri 

Kuchokera ku Italy kupita ku China, kuchokera ku R&D mpaka kupanga, chinthu chilichonse cha GLOSSIP chimakhala chapamwamba kwambiri ku Italy."Chinthu chabwino ndi khalidwe labwino", Tang Xilong, tcheyamani ndi pulezidenti wa Kazilan Group, ali ndi zofunika kwambiri pa malonda a mtundu wa GLOSSIP. 

GLOSSIP nthawi zonse imakhala yotsutsana ndi miyezo yamakampani opanga zodzoladzola zamitundu yapadziko lonse, ndipo imatengera njira yolumikizirana yotengera zinthu zakunja zomalizidwa ndi ma OEM apakhomo.Zogulitsa zake zimapangidwa mwaukadaulo ndi labotale ya Milan, ndipo ma OEM omwe ali pa 3 apamwamba kwambiri ku Italy amasankhidwa ngati othandizana nawo mozama kuti awonetsetse "miyezo yapadziko lonse + yapakhomo" kuwunika kawiri.

Posankha zipangizo, GLOSSIP imatsatiranso mfundo zokhwima.Zosakaniza ndi zopangira zimayikidwa potengera mtundu woyamba wapadziko lonse lapansi, ndipo zida zosowa monga ufa wa safiro ndi truffle zoyera zimasankhidwa padziko lonse lapansi.Ogula akuwonetsa zodzoladzola zapamwamba kwambiri. 

Pambuyo pakufufuza mozama ndi chitukuko, GLOSSIP imaumirira kugwiritsa ntchito chidziwitso choyamba ndikukhazikitsa njira yomaliza yochotsera.Akuti GLOSSIP yaganizira mozama za khungu la amayi aku Asia, ndipo zinthuzo zidayesedwa ndi bungwe lovomerezeka loyesa CTI China Testing, lomwe lidatenga masiku pafupifupi 150 ndikufufuza kafukufuku ndi mayeso pafupifupi chikwi.Pomaliza, kudzera mu kuzindikira, kusanthula ndi kutulutsa malipoti a data ndi akatswiri ovomerezeka, zinthu za nyenyezi za GLOSSIP zimayambitsidwa pambuyo popanga deta yamitundu yosiyanasiyana. 

Lingaliro lazinthu za nyenyezi za GLOSSIP zimachokeranso ku Milan fashion runway.Mwachitsanzo, lipstick yothamanga (dzina lachinthu: Zhi Ai Lu Dumb Lipstick) imagwiritsa ntchito ma supermodels apadziko lonse lapansi ngati nyumba yosungiramo zinthu zakale, ndikusankha masitayelo omwewo potengeranso zochitika zakale za akatswiri ambiri apamwamba padziko lonse lapansi.Mitunduyo imatchedwa umunthu ndi malingaliro a supermodel, kotero kuti mitundu yambiri yodziwika bwino ipitirire kukhala yapamwamba komanso yapamwamba mu 2022, ndikutanthauzira mtundu watsopano wa milomo.

Lingaliro la chinthu china chopangidwa ndi nyenyezi imodzi, maziko amadzimadzi ofunafuna kuwala, amalimbikitsidwa ndi zodzoladzola zapamwamba zomwe zimapangidwa kumbuyo, ndipo zopangira zake zapadera zowoneka bwino zimatha kupanga mawonekedwe owonekera komanso owala.

Pa nthawi yomweyo, mkulu-tanthauzo milomo glaze (Fuyu velvet milomo glaze), kudzipatula mtundu (zhencai mtundu kudzipatula zonona), zodzoladzola zodzoladzola pre-gel (soft focus fyuluta zodzoladzola pre-gel), chinsinsi chimbale (chinsinsi phantom mitundu inayi diso shadow) ) ndi zinthu zinanso ndi umunthu wosiyana kwambiri. 

Woyang'anira mtundu wa GLOSSIP, Huang Jinwen, adati mtunduwo umamvera zomwe ogula akufuna komanso zomwe akufuna pambuyo pogulitsa, ndikuwongolera ndikusintha fomula molingana ndi zomwe ogula akufuna, ndikuyembekeza kuti zigwirizane bwino ndi zosowa ndi ziyembekezo za ogula aku China pazodzikongoletsera zokongola. 

Mtundu wa GLOSSIP, womwe ndi wapamwamba kwambiri ku Italy, wopangidwa ku China ndipo uli ndi mphamvu zonse za mankhwala, sizinapindule kokha chikondi cha ogula, komanso chizindikiro chodziwika bwino m'njira zambiri zomwe zingatheke komanso kukula kwakukulu.

03: Kukhazikika mumtundu watsopano wa malo ogulitsa kukongola, mphamvu zanjira ziwiri motsutsana ndi terminal 

M'zaka zaposachedwa, njira yatsopano yosungiramo kukongola, yomwe imaphatikiza zabwino zingapo monga mawonekedwe, ntchito, mawonekedwe, ndi katundu, mosakayikira ndi imodzi mwanjira zodziwika bwino za ogula achichepere masiku ano, komanso ndipamwamba kwambiri. chidwi cha mitundu yambiri yokongola.imodzi mwa njira za kukula.Malinga ndi kafukufuku wa kafukufuku wa iResearch, pafupifupi 70% ya ogula amasankha kugula zodzikongoletsera kunja kwa intaneti, makamaka chifukwa akufuna kuyesa pa malo.Pankhani yamagulu, opitilira 90% amalola kugula zodzikongoletsera pa intaneti.

Malinga ndi momwe zinthu zilili, kafukufukuyu akuwonetsa kuti kuchuluka kwa zodzoladzola m'malo ogulitsira kukongola kwatsopano nthawi zambiri kumakhala kopitilira 30%, ndipo kuchuluka kwa zodzoladzola m'masitolo ena atsopano otolera kukongola kwafika 60% -70%.Zikafika pakusankhidwa kwa mitundu yodzikongoletsera, malo ogulitsira amtundu watsopano amakondanso kusankha mtundu wa niche wokhala ndi mayiko apadziko lonse lapansi komanso kuthekera kochita bwino komweko.

GLOSIP ndiye woyamba kulowa musitolo yatsopano yotolera zokongola.Kutengera momwe mtunduwo ulili padziko lonse lapansi komanso mawonekedwe ake, zimagwirizananso ndi njira yosankha zinthu za sitolo yatsopano yosonkhanitsa zokongola.

Mosiyana ndi zodzikongoletsera zambiri, GLOSSIP ili ndi malo osiyana siyana odzipangira itangokhazikika mu Black Hole Trendy Store.GLOSSIP imayesetsa kupatsa ogula ntchito zodzikongoletsera zokhazokha komanso zaukadaulo.M'malo ogulitsira zovala zakuda, GLOSSIP ndiye mtundu watsopano wokha womwe umakonda "mankhwala" awa. 

"Chisamaliro chapadera"chi mosakayikira chikuwonetseratu mbiri ya GLOSSIP padziko lonse lapansi, mphamvu zamtundu, mphamvu zamalonda ndi mtengo wamtundu.Pakutulutsidwa koyamba, malo opangira zodzoladzola a GLOSSIP anali odzaza ndi zodzoladzola ndi zodzoladzola, zomwe zidakopa olemba mabulogu a KOL okongola komanso ogula kuti apite kusitolo kuti akawone. 

Zoonadi, GLOSSIP, yomwe imakondwera ndi chithandizo chapadera, ndi yosiyana ndi "zogulitsa zamagalimoto" zonse zomwe zili m'masitolo atsopano osungira zokongola, kuphatikizapo jini zake zamafashoni, zinthu zapamwamba kwambiri, ndi maonekedwe a zodzoladzola.GLOSSIP, monga mtundu wapamwamba kwambiri wopanda magalimoto, Imathandiziranso kukulitsa chidziwitso cha ogula pakupanga zodzikongoletsera komanso kukulitsa luso lazogulitsa zodzikongoletsera m'sitolo.

Akuti GLOSSIP ili ndi zinthu zonse za 130+ SKUs mumzere wonsewo, osati zinthu zokhazo zomwe zili ndi mtengo wamtengo wapatali kuti zikwaniritse zosowa za bowo lakuda la masitolo atsopano omwe akutsata malo apamwamba, komanso oyenera kwa ogula omwe. khalani ndi zofunikira zapamwamba kwambiri pazodzikongoletsera zamitundu mumayendedwe apamwamba monga WOWCOLOUR. 

Kwa sitolo yosungiramo mafashoni a black hole, woimira malonda apamwamba apamwamba, makasitomala ake ali ndi chidziwitso chapamwamba chokongola ndipo amapereka chidwi kwambiri pa moyo wabwino.Izi zikugwirizana ndi mawonekedwe a zodzoladzola zapamwamba za GLOSSIP palokha.Kukhalapo sikungangolimbitsa maonekedwe ndi maonekedwe a malonda apamwamba ogulitsa malonda mumsewu, komanso kuthandizira sitolo kuti iwonetsere chiwerengero chachikulu cha makasitomala apamwamba kwambiri. 

Monga mtundu wamtundu wa haute couture wapakatikati mpaka wokwera, GLOSSIP imadzazanso kusiyana pagawo lamitengo yotsika mtengo + ya niche monga WOWCOLOUR.Akuti m'tsogolomu, GLOSSIP idzatumizanso pang'onopang'ono njira yosungiramo katundu ndi njira zina zomwe zimagwirizana ndi maonekedwe a mtunduwo. 

Ndi majini ake amafashoni, kuthandizidwa ndi wojambula wozungulira Michele Burke, komanso mawonekedwe a sitolo yatsopano yosungira zokongola, GLOSSIP, yomwe idabadwa ndikufikira pamsika waku China ndi "kiyi wagolide", ikhazikitsa Chotsani mawonekedwe a "high-definition show" pamsika waku China., jekeseni cholimbikitsa pamsika wa zodzikongoletsera zamitundu yaku China.