AmorePacific ihindura ibicuruzwa byo kwisiga byibanda kuri Amerika n'Ubuyapani

AmorePacific, isosiyete ikora ibijyanye n’amavuta yo muri Koreya yepfo, irihutisha kwihutira kwinjira muri Amerika n’Ubuyapani kugira ngo ishobore kugurisha ibicuruzwa bidahwitse mu Bushinwa, kubera ko gufunga icyorezo by’icyorezo bihungabanya ubucuruzi ndetse n’amasosiyete yo mu gihugu arasaba abaguzi barushijeho gukunda igihugu.

Ihinduka ryibanze kuri nyir'ibicuruzwa Innisfree na Sulwhasoo rije mu gihe iyi sosiyete yagize igihombo mu gihembwe cya kabiri kubera kugabanuka kwinjiza mu mahanga, mu Bushinwa hagabanutse imibare ibiri mu mezi atandatu ya mbere ya 2022.

Guhangayikishwa n’abashoramari ku bucuruzi bw’Ubushinwa, bingana na kimwe cya kabiri cy’amadorari miliyoni 4 yagurishijwe mu mahanga mu mahanga, byatumye AmorePacific imwe mu migabane migufi yagabanijwe muri Koreya yepfo, igiciro cy’imigabane kikaba cyaragabanutse kugera kuri 40% kugeza ubu muri uyu mwaka.

Mu kiganiro n’umuyobozi mukuru w’ikigo, Lee Jin-pyo, mu kiganiro yagize ati: "Ubushinwa buracyari isoko ry’ingenzi kuri twe ariko amarushanwa arakomera aho, kubera ko ibicuruzwa byo mu rwego rwo hagati byazamuka hamwe n’ibicuruzwa bihendutse byujuje ubuziranenge bwaho."

Yongeyeho ati: "Muri iyi minsi rero, turushaho kwibanda kuri Amerika n'Ubuyapani, twibanda ku masoko yita ku ruhu arimo kwiyongera hamwe n'ibikoresho byihariye ndetse na formulaire".

Kwagura Amerika muri Amerika ni ingenzi kuri AmorePacific, yifuza kuba “sosiyete y'ubwiza ku isi irenze Aziya,” Lee.Ati: “Dufite intego yo kuba ikirango cy'igihugu muri Amerika, ntabwo turi umukinnyi mwiza.”

Isosiyete yo muri Amerika yagurishije yazamutseho 65 ku ijana mu mezi atandatu ya mbere ya 2022 kugira ngo yinjize 4 ku ijana y’amafaranga yinjije, bitewe n’ibicuruzwa byagurishijwe cyane nka serumu ikora ya marike ya Sulwhasoo hamwe na cream de cream hamwe na mask yo kuryama iminwa yagurishijwe n'ikimenyetso cyacyo cyo hagati ya Laneige.

Koreya y'Epfo isanzwe ari iya gatatu mu bihugu byohereza ibicuruzwa byo kwisiga muri Amerika, nyuma y'Ubufaransa na Kanada, nk'uko Minisiteri y'Ubucuruzi yo muri Amerika ibitangaza, kubera ko amasosiyete yo kwisiga akoresha uburyo bwo kwamamara mu muco wa pop wo muri Koreya kugira ngo agurishe ibicuruzwa, akoresheje ibigirwamana bya pop nka BTS na Blackpink kubucuruzi bwabo.

Lee yagize ati: "Dutegereje byinshi ku isoko ryo muri Amerika."Ati: "Turimo kureba intego zimwe zishobora kugurwa kuko iyi yaba inzira nziza yo gusobanukirwa isoko vuba."

Isosiyete igura ubucuruzi bwa Ositaraliya Natural Alchemy, bukora ikirango cyiza cya Tata Harper, ku gaciro ka Won168bn ($ 116.4mn) mu gihe icyifuzo kigenda cyiyongera ku bicuruzwa byo kwisiga by’ibidukikije, bitangiza ibidukikije - icyiciro isosiyete ibona ko itagize ingaruka ku isi yegereje. ubukungu bwifashe nabi.

Nubwo igabanuka ry’abashinwa ririmo gufata intera muri iyi sosiyete, AmorePacific ibona ko ibintu ari "by'agateganyo" kandi iteganya ko umwaka utaha bizahinduka nyuma yo gufunga amaduka y’ibicuruzwa by’ibicuruzwa byo mu isoko hagati mu Bushinwa.Mu rwego rwo kuvugurura Ubushinwa, iyi sosiyete iragerageza kwagura ibikorwa byayo muri Hainan, ihuriro ry’ubucuruzi ridafite amahoro, no gushimangira ibicuruzwa binyuze mu miyoboro ya sisitemu yo mu Bushinwa.

Lee yagize ati: "Inyungu zacu mu Bushinwa zizatangira gutera imbere umwaka utaha nitumara kurangiza kuvugurura aho." Yongeyeho ko AmorePacific iteganya kwibanda ku isoko ryiza cyane.

Isosiyete irateganya kandi ko izamuka ry’igurisha ry’Abayapani mu mwaka utaha, kubera ko ibicuruzwa byayo byo hagati nka Innisfree na Etude bigenda byamamara mu rubyiruko rw’Abayapani.Koreya y'Epfo yabaye Ubuyapani bunini bwo kwisiga mu mahanga mu gihembwe cya mbere cya 2022, burenga Ubufaransa ku nshuro ya mbere.

Lee yagize ati: "Abasore b'Abayapani bakunda ibicuruzwa byo hagati bitanga agaciro ariko amasosiyete menshi yo mu Buyapani yibanda ku bicuruzwa byo hejuru".“Turimo gukora ibishoboka byose ngo dutsinde imitima yabo”.

Ariko abasesenguzi bibaza umubare AmorePacific ishobora gufata ku isoko ry’abantu benshi muri Amerika kandi niba kuvugurura Ubushinwa bizagenda neza.

Park Hyun-jin, umusesenguzi w'ishoramari rya Shinhan yagize ati: "Isosiyete ikeneye kubona ubukungu bwagurishijwe muri Aziya kugira ngo yinjize amafaranga, urebye igice gito ugereranyije n’amafaranga yinjira muri Amerika."

Ati: "Ubushinwa buragoye cyane ku masosiyete yo muri Koreya gucamo, kubera izamuka ryihuse ry'abakinnyi baho".Ati: "Nta mwanya uhagije wo gukura kwabo kuko ibirango bya Koreya bigenda byiyongera hagati y’amasosiyete akomeye yo mu Burayi ndetse n’abakinnyi baho bahendutse."