Icyiciro Cyubwiza Bizatangiza Umuhengeri mushya wo kohereza ibicuruzwa hanze!

Iyo bigeze ku byiciro bizwi bya e-ubucuruzi bwambukiranya imipaka, hagomba kubaho ubwiza.Uyu umwe mu "bami" wahoze yiganje mu cyiciro cyo kugurisha gishyushye ku isoko rya e-ubucuruzi yageze ku musaruro mwiza mu gihe cy'icyorezo.Urebye neza ubwiza bwa maquillage yubu mumahanga, ibirango byo murugo birimo Diary Perfect, Florasis, FOCALLUR, nibindi byose bifite ibiro byinshi mumahanga kandi byageze kubisubizo bitangaje. 

Ikigaragara cyane ni uko inzego zibishinzwe ziteganya ko ku isi hose, ubuzima n’ubwiza bizaba icyiciro cya kabiri cyiyongera cyane mu bucuruzi bwa e-bucuruzi nyuma y’urugo no kwita ku matungo mu myaka mike iri imbere.Ubwiza bwambukiranya imipaka e-ubucuruzi bugiye gutangira "ibihe bya zahabu". 

Nk’uko imibare ya McKinsey ibigaragaza, mu gihe cy’icyorezo, kugurisha ku isoko ku isoko ry’ubwiza ku isi byiyongereyeho 20% bigera kuri 30%.Umucuruzi ucuruza ubwiza bwa LVMH Sephora hamwe n’igihangange cya e-ubucuruzi muri Amerika Amazone bombi babonye ko kugurisha ibicuruzwa byabo kumurongo byiyongera hafi 30% umwaka ushize.

Retail Insight, ubushakashatsi nubushakashatsi bwerekana amakuru ya Ascential, icyarimwe yerekanye ko nyuma ya COVID-19, umugabane wisi yose kugurisha kumurongo wibicuruzwa byubuzima nubwiza bizazamuka ugera kuri 16.5% na 23.3% muri 2025. Kwisi yose, ubuzima nubwiza bizagenda ube icyiciro cya kabiri cyihuta cyane muri e-ubucuruzi mumyaka mike iri imbere nyuma yurugo no kwita kubitungwa. 

Ku bijyanye n’akarere k’isoko, akarere ka Aziya-Pasifika gafite isoko ryinshi ry’inganda z’ubwiza hamwe na 46%, zikurikirwa na Amerika ya Ruguru hamwe na 24% naho Uburayi bw’iburengerazuba na 18%.Ukurikije imiterere, Aziya ya pasifika na Amerika ya ruguru byiganje, bingana na 70% byubunini bw isoko. 

Aziya y'Amajyepfo y'Uburasirazuba, yashyizwe ku rutonde nk '"isoko ry'ejo hazaza" hagamijwe iterambere ry’inganda zo kwisiga ku isi, ni isoko rishyushye ryo kwisiga ku isi.Nk’uko urubuga rwa istara.com rubitangaza, mu 2025 ingano y’isoko izagera kuri miliyari 304.8 yu mwaka, hamwe n’ubwiyongere bw’umwaka buri mwaka bwa 9.3%, ibyo bikaba birenze 8.23% by’ubwiyongere buri mwaka bw’amavuta yo kwisiga ku isoko ry’Ubushinwa mu myaka itanu iri imbere. 

Amakuru yemewe ya Shopee yerekana kandi ko ubwiza bwagiye bugurishwa cyane kandi birashoboka cyane muri Vietnam, Maleziya, Singapore, Philippines nahandi.Mu masoko abiri aherutse gutangazwa ku masoko yo muri Amerika y'Epfo, Burezili na Mexico, ubwiza buza mu byiciro bigurishwa bishyushye kandi bishoboka cyane muri Kamena;mu Burayi no muri Polonye, ​​ubwiza nabwo bwabaye kimwe mu byiciro bizwi cyane ku baguzi baho. 

Usibye ubwiza nibicuruzwa byita kuruhu nkalipsticks, igicucu cy'amaso, na masike, ibicuruzwa bijyanye numusatsi nabyo byibandwaho kubaguzi.Kurugero, igurishwa ryibicuruzwa bisa nkibisatsi, imisatsi, imisatsi, hamwe nubushakashatsi bwiyongereye cyane mugihe cyicyorezo.

Amahirwe azahora ahabwa ibirango bifite ireme ryiza.Ibicuruzwa byacu bigenda byiyongera, kuva mumaso, kwisiga iminwa, kugeza kubuvuzi bwuruhu, kandi turizera ko dushobora kuba ikirango cyubwiza abaguzi b’abanyaburayi n’abanyamerika bakunda.