“C-Ubwiza” cyangwa “K-Ubwiza”?Ninde uzatsindira isoko ryubwiza bwu Buhinde?

Ku ya 21 Nyakanga, K Venkataramani, umuyobozi mukuru w’ubucuruzi bukomeye bw’ubucuruzi bw’Ubuhinde Health & Glow (aha bita H&G), yitabiriye umurongo wa “Active beauty in India” ufitwe na “Cosmetics Design”.Muri iryo huriro, Venkataramani yerekanye ko isoko ry’ubwiza bw’Ubuhinde “ryaka imbaraga zitigeze zibaho”.

Raporo ya Venkataramani, ivuga ko amakuru ya H&G mu mezi atatu ashize, kugurisha ibicuruzwa bya lipstick byazamutseho 94%;hakurikiraho igicucu no guhindagura ibyiciro, byiyongereyeho 72% na 66%.Byongeye kandi, umucuruzi yabonye ubwiyongere bwa 57% mu kugurisha ibicuruzwa bituruka ku zuba, hamwe n’ibicuruzwa fatizo ndetse n’ibicuruzwa.

Ati: "Nta gushidikanya ko abaguzi batangiye karnivali yo kwihorera."Venkataramani yagize ati: “Byongeye kandi, iri tsinda ry’abakoresha ubwiza nyuma y’iki cyorezo ryiteguye kwagura inzira zabo no gucukumbura ibicuruzwa bishya batigeze bagerageza mbere.Ibicuruzwa - bishobora guturuka mu Bushinwa, cyangwa bishobora guturuka muri Koreya y'Epfo. ”

01: Kuva kuri "byica" bisanzwe kugeza kuri chimie 

Umuco w'ubwiza washinze imizi mu Buhinde, ariko ngaho, abagore bakuze bafite ubuvuzi bwa kera bw'Abahinde.Bizera agaciro k'ibigize ibintu byose-amavuta ya cocout kumisatsi yoroshye kandi ikomeye, hamwe na masike yo mumaso ya turmeric kugirango uruhu rwaka. 

“Kamere, byose birasanzwe!Abaguzi bacu bahoze biteze ko ibintu byose mu bicuruzwa byacu biva muri kamere, kandi batekerezaga ko kongeramo imiti y'ubwoko bwose byangiza uruhu. ”Aseka Bindu Amrutham, washinze ikirango cyo kwita ku ruhu rwo mu Buhinde Suganda “Birashoboka ko mu byukuri bari barushije imyaka mirongo imbere y’isi yose (bivuga icyerekezo cy’ubwiza bwa 'vegan'), ariko icyo gihe, byabaye ngombwa ko tuzamuka hejuru y’ububiko hamwe indangururamajwi no gusakuza: ibiyigize byose cyangwa ibintu bya chimique bigomba kubanza gutsinda ikizamini cyumutekano!Ntugashyire mu maso hawe umutobe w’amazi yo mu nyanja iminsi icumi! ”

Kugira ngo Bindu yorohewe, imbaraga we na bagenzi be bashyizemo ntabwo ari impfabusa, kandi isoko ry'ubwiza bw'Ubuhinde ryarahindutse rwose.Mugihe abagore benshi b'Abahinde bagishishikajwe nibicuruzwa byakorewe mu rugo, abaguzi benshi bitabiriye ikoranabuhanga rigezweho - cyane cyane mu kwita ku ruhu.Imikoreshereze y’ibicuruzwa byita ku ruhu mu Buhinde byagiye byiyongera mu myaka itanu ishize, kandi ubujyanama ku isoko Global Data buvuga ko iyi nzira izakomeza kwiyongera mu bihe biri imbere.

02: Kuva "kwigira" kugeza "gufungura amaso kugirango ubone isi"

Dukurikije imibare yaturutse mu kigo cy’igihugu gishinzwe ibarurishamibare mu Buhinde, abantu bagera ku 10,000 bo mu Buhinde binjira mu cyiciro cyo hagati buri munsi, kandi benshi muri bo ni abagore b’abazungu, kimwe n’abagore b’abazungu ku isi, bafite amahame akomeye y’ubwiza.Ubu kandi ni ubwiza bw'Ubuhinde ubwabwo.Impamvu nyamukuru yo gukura byihuse kwisoko ryamabara yo kwisiga mumyaka yashize.Purplle, undi ucuruza ubwiza mu Buhinde, na we yemeje iki gitekerezo. 

Nk’uko Taneja abitangaza ngo kuri ubu, ibicuruzwa bikunzwe cyane mu Buhinde ntabwo biva mu Burayi no muri Amerika, ahubwo ni K-Ubwiza (marike yo muri Koreya).Ati: “Ugereranije n'ibicuruzwa by'i Burayi n'Abanyamerika bigenewe ahanini abazungu n'abirabura, ibicuruzwa byo muri Koreya byibasiye Abanyaziya bikundwa cyane n'abaguzi b'Abahinde.Nta gushidikanya ko umuraba wa K-Beauty wageze mu Buhinde buhoro buhoro. ” 

Nkuko Taneja yabivuze, ibirango byo kwisiga byo muri koreya nka Innisfree, The Face Shop, Laneige na TOLYMOLY byibasiye isoko ryu Buhinde kwagura no gushora imari.Innisfree ifite amaduka afatika muri New Delhi, Kolkata, Bangalore no mu mijyi minini yo mu majyaruguru y'uburasirazuba bw'Ubuhinde, kandi irashaka kurushaho kwagura ikirenge cyayo hamwe n'amaduka mashya y'amatafari n'amatafari mu mijyi yo mu majyepfo y'Ubuhinde.Ibindi bicuruzwa bya koreya bikunda gukoresha uburyo bwo kugurisha bukoreshwa cyane cyane kumurongo kandi bwuzuzwa na interineti.Raporo yakozwe na INDIA RETAILER kuri Nykaa, urundi rubuga rwa interineti rw’ubucuruzi bw’ubwiza bw’Ubuhinde, kuva iyi sosiyete yasinyanye amasezerano y’ubufatanye n’ibirango bimwe na bimwe byo kwisiga byo muri Koreya (ibyo Nykaa atabitangaje) kugira ngo babizane ku isoko ry’Ubuhinde, amafaranga yinjiza muri sosiyete yose gukura cyane.

Icyakora, Sharon Kwek, umuyobozi w’ishami ry’ishami ry’ubwiza n’ubuvuzi bwite bwa Mintel muri Aziya yepfo, yabyanze.Yagaragaje ko kubera igiciro, kugwa kwa “Koreya Wave” ku isoko ry’Ubuhinde bidashobora kuba byiza nk'uko buri wese yabitekerezaga. 

Ati: “Ntekereza ko K-Beauty ihenze cyane ku baguzi b'Abahinde, bagomba kwishyura imisoro ihenze yo gutumiza mu mahanga hamwe n'andi mafaranga yose kuri ibyo bicuruzwa.Dukurikije amakuru yacu, umuturage ukoresha abahinde ku mavuta yo kwisiga ni 12 ku mwaka USD.Nibyo koko rubanda rugufi mu Buhinde rugenda rwiyongera cyane, ariko bafite n'andi mafaranga kandi ntibakoresha umushahara wabo wose ku bicuruzwa byiza ”, Sharon. 

Yizera ko C-Ubwiza buva mu Bushinwa ari amahitamo meza ku baguzi b'Abahinde kuruta K-Ubwiza.Ati: "Twese tuzi ko Abashinwa bafite ubuhanga bwo gutegura mbere, kandi hafi ya buri mujyi-mu Buhinde ufite inganda mu Bushinwa.Niba amasosiyete yo kwisiga yo mu Bushinwa ashaka kwinjira ku isoko ry’Ubuhinde, birashoboka cyane ko bazahitamo gukora ibicuruzwa byabo mu Buhinde, bizabafasha kugirira akamaro abaguzi cyane.Mugabanye ibiciro.Byongeye kandi, mu myaka yashize, inganda z’ubwiza n’amavuta yo kwisiga mu Bushinwa zahoraga zizamurwa, ni byiza kuvana imbaraga mu mahanga mpuzamahanga azwi cyane n’ibicuruzwa bizwi cyane, no kuyahindura kugira ngo akore ibicuruzwa byabo, ariko igiciro ni kimwe cya gatatu cyabyo Amazina manini.Ibi ni byo rwose abaguzi b'Abahinde bakeneye. ” 

Ati: “Ariko kugeza ubu, C-Ubwiza bwitondeye cyane ku isoko ry’Ubuhinde, kandi bafite ubushake bwo kureba ku masoko yo mu majyepfo y’iburasirazuba bwa Aziya, nka Maleziya, Indoneziya na Singapore, bishobora kuba bifitanye isano n’amakimbirane akunze kuba hagati y’ibihugu byombi. ”Umunyamakuru wa “India Times” Anjana Sasidharan yanditse muri raporo agira ati: “Fata urugero rwa C-Beauty standout PerfectDiary na Florasis, bombi bakaba bafite umurongo ukomeye ukurikira ku mbuga nkoranyambaga, wabafashije mu gihe binjira mu masoko mashya mu majyepfo y'uburasirazuba bwa Aziya .Igipimo cyashyizweho vuba.Kuri TIKTOK mu Buhinde, urashobora kandi kubona amashusho yamamaza Florasis yakiriye ibitekerezo bisaga 10,000 hamwe na retweets zirenga 30.000.Ese ubwiza bwo kwisiga buri hasi? ', 75% by'abakoresha interineti bo mu Buhinde batoye' oya 'naho 17% bonyine ni bo batoye' yego '. ” 

Anjana yizera ko abaguzi b'Abahinde bazi ubuziranenge bwa C-Ubwiza, kandi bazasangira kandi bateze imbere amashusho yamamaza amavuta yo kwisiga yo mu Bushinwa, binubira ubwiza bwabo, bizabera akarusho C-Ubwiza kwinjira ku isoko ry’Ubuhinde.Ariko yerekanye kandi ko iyo ikibazo “Nakura he ibicuruzwa bya C-ubwiza?”ku mbuga nkoranyambaga, buri gihe haba hari ibitekerezo nka “Witondere, bituruka ku banzi bacu.”Ati: "Ubusanzwe, abafana b'Abahinde ba PerfectDiary na Florasis bazarwanirira ibicuruzwa bakunda, mu gihe abatavuga rumwe na bo bazazana abayoboke benshi kugira ngo bagerageze gucecekesha amajwi yabo - mu bicu bitagira iherezo, ibirango n'ibicuruzwa ubwabyo biribagirana..Kandi mu kibazo kibaza aho wagura amavuta yo kwisiga yo muri Koreya, ntushobora kubona ibintu nk'ibi. ”Anjana asoza.