Makiya yo mu Bushinwa ntabwo ikeneye "net ibyamamare" mu Buyapani

Ntabwo nigeze ntekereza ko umunsi umwe nzashobora kugura ikirango cyo murugo nkaIndabyo Irabizimu maduka yo mu Buyapani.Ati: “Xiaoqi, umukobwa wize mu Buyapani, yafashaga bashiki bacu bo mu rugo kugura amavuta yo kwisiga buri munsi, ariko mu myaka ibiri ishize, yasanze abakobwa benshi b'Abayapani bakoresha amavuta yo kwisiga.”Kubiranga marike nka Flower Knows, hari ibintu byihariye muri LoFt mubuyapani.Izina ryakoreshejwe ni indabyo.“

Ntabwo hashize igihe kinini, palette ya eyeshadow yo mubushinwa bwiza bwa Florasis yagaragaye mubiganiro bya TV byabayapani "INYAMASWA".Ibicuruzwa byubwiza bwimbere mu gihugu bimaze gushyira amatangazo mu makinamico azwi cyane y’Abayapani, kandi ibicuruzwa nyamukuru ni iyi “Isahani y’inyoni Chaofeng Makiya”.Igishushanyo cy’ibishinwa cyashushanyijeho ibintu bya ecran ya kera, bifatanije n’ibara ryera ritukura na zahabu bihuye, byatumye abashinwa bareba ikinamico bamenya Florasis bakireba, batangaza bati: “Amaherezo ibicuruzwa byo mu gihugu byasohotse!”

Nyuma yo kwisiga mu Bushinwa yagiye mu mahanga mu Buyapani, ntabwo yari ikunzwe cyane, ahubwo yanakubye kabiri agaciro kayo.Ni na lipstick iva mubirango bishya byo murugo.Igiciro cyimbere mu gihugu ni 60-70, ariko nyuma yo kujya mu mahanga mu Buyapani, igiciro cyazamutse kigera kuri 2200 (hafi 110).

Byahindutse inganda zigezweho kubicuruzwa byimbere mu gihugu bijya mumahanga.Dukurikije imibare yaturutse muri gasutamo y’Ubushinwa, agaciro ko kohereza mu mahanga ubwiza bw’amavuta yo kwisiga n’ubwiherero bw’Ubushinwa mu 2021 bizagera kuri miliyari 4.852 z'amadolari y’Amerika (hafi miliyari 30.7 Yuan), umwaka ushize wiyongereyeho 14.4%.

Urebye uko ibintu bimeze ubu e-ubucuruzi bwo mu gihugu buragenda burushaho "kuzunguruka", kandi ibirango byo kwisiga mu gihugu "biravugurura",marike marikenka colorkey na Florasis bimaze gutangiza "gusohoka" kugirango bisohokane mumasoko yubuyapani nu majyepfo yuburasirazuba bwa Aziya..No mu Buyapani, ahantu ubwiza butera imbere cyane, kwisiga hamwe nuburyo bukomeye bwabashinwa byamenyekanye cyane.

Mubyukuri, guhera muri 2019, ibirango byo kwisiga byabashinwa byatangiye umuhanda wo "kujya mumahanga".Kuva Herborist ya mbere yerekeza i Burayi, iduka ryarafunguwe mu Bufaransa, MarieDalgar yinjiye ku isoko rya Singapore, Ikibabi kimwe, ZEESEA, n'ibindi byabaye umurongo wa mbere w’ibirango by’Abashinwa “kurya igikona” ku isoko ry’ubwiza bw’Ubuyapani.

Ugereranije n’amasoko y’i Burayi n’Amerika hamwe n’irushanwa rikomeye ku bicuruzwa mpuzamahanga byerekana ubwiza bw’ibicuruzwa, Ubuyapani na Aziya y’Amajyepfo y’Amajyepfo byahindutse buhoro buhoro amasoko akunda kwisiga yo mu gihugu kujya mu mahanga.

Cyane cyane mu Buyapani, kugurisha amaduka imwe hamwe no gusubiza kumurongo wibicuruzwa bya maquillage byabashinwa byinjiye mubuyapani mumyaka ibiri ishize byabaye byiza.Itsinda ryabasore baho rifite imbaraga zo gukoresha, kandi umuco wubwiza uriganje.Imiyoboro yo kugurisha kumurongo nayo irakize cyane, kandi marike yo mubushinwa yemewe byoroshye.

Kuva imiterere y’abashinwa yigana abanyarubuga b’Abayapani “鹿 の 間” yaturika kuri interineti mu mpera za 2019, imbuga nkoranyambaga z’Abayapani ahubwo zamamaye “maquillage y’Abashinwa”, ubusanzwe irangwa n’imisatsi yoroheje ndetse no kwisiga iminwa.

Buhoro buhoro “Han marike” yahindutse icyiciro cyo kwisiga gishobora guhangana na “maquillage yu Buyapani” na “maquillage ya koreya”.Kugeza ubu, ibirango by'ubwiza bw'Abashinwa byafunguye ku isoko ry'Ubuyapani birimo Florasis, amabara, amabara ya Flowers n'ibindi.

Guo Xiruo washinze Mold Breaking Moke, umaze imyaka myinshi yamamaza ibicuruzwa byo mu Bushinwa byo kujya mu Buyapani kujya mu Buyapani, yabwiye Xiaguang Club ati: “Nubwo ibi ari ibirango by'ubwiza bw'Abashinwa bigurisha neza ku isoko ry'Ubuyapani, mu byukuri, ibyo ibyo birango bihari Imico yihariye ishimisha abaguzi b'Abayapani iratandukanye cyane. ”

Nubwo kwisiga murugo bishingiye kubishushanyo mbonera hamwe nuburambe bushya bwo gukoresha, abakobwa b'Abayapani ni abasazi "gutera ibyatsi".Hariho kandi ibirango byinshi byo kwisiga byabashinwa byagiye neza mubuyapani bigahinduka "icyiciro cya mbere cyabarya igikona", ariko "igisenge kitagaragara" cyibirango bito byubwiza bwo murugo biracyahari.

Ibyambu by’Ubuyapani bicuruza birakuze cyane, ariko e-ubucuruzi kumurongo ni inyongera.Mu Buyapani, ibice birenga 90% byo kugurisha amabara yo kwisiga byujujwe nububiko bwa interineti.Abakobwa b'Abayapani bafite ubushake bwo kujya kuri butike ya buri munsi yo guhunika ibiribwa kugirango bahitemo ibicuruzwa byo kwisiga.Ku bwinjiriro bwububiko bwa interineti, akenshi usanga hari umubare munini wibicuruzwa byamamaza ibicuruzwa bigamije kuzamura ibicuruzwa.

Muri icyo gihe, ibicuruzwa byo mu Buyapani byo kwisiga byita cyane ku gukomera kwabakoresha no kumva ko bakomeza abakiriya bashaje.Kurugero, ibirango byinshi byohereza imeri kubakiriya bashaje kugirango bamenyeshe ibyiyumvo byabo binyuze mubutumwa bwo kubasuhuza.

Birashobora kugaragara ko "kugurisha ibicuruzwa" ari intangiriro yibirango byo kwisiga byabashinwa bijya mumahanga mubuyapani.Niba ushaka kugera ikirenge mu cyisoko cyo kwisiga mumahanga igihe kirekire, ugomba gutekereza gushiraho no kunoza imiterere yibiranga.

Duhereye ku musaruro, R&D hamwe nizunguruka ryibintu byo kwisiga byamabara yabayapani ni birebire kandi ishoramari naryo rinini.Umuryango w’Abayapani uha agaciro kanini ubucuruzi bwizewe, kandi niba ibicuruzwa byo mu bwoko bwa maquillage byabashinwa bishingiye cyane cyane kubyoherezwa mu gihugu bifuza gutera imbere mu Buyapani igihe kirekire, bakeneye kuva mu “bicuruzwa bijya mu mahanga” bagahinduka “ibirango bijya mu mahanga.”

Ibyo ari byo byose, uko ubwiza bw'Abashinwa bugenda bwamamara mu Buyapani, hari ibintu byinshi kandi byinshi ibicuruzwa byo mu mahanga bigomba kwiga no guhuza.

“Amavuta yo kwisiga yo mu Bushinwa ni meza cyane!”Yukina, umunyarubuga wubwiza umaze imyaka 16 akora munganda zubwiza bwabayapani, yanditse kurupapuro rwe.“Urugero, amavuta yo kwisiga ya INTO U ni amavuta yo kwisiga azwi cyane mu Bushinwa yakunzwe cyane.Yagurishije amacupa arenga miliyoni 10 mu Buyapani no muri Aziya, kandi imikorere yayo nayo ni nziza rwose.Amavuta yo kwisiga yo mu Bushinwabagenda barushaho gukundwa! ”