Imyambarire yimyambarire MLB itangiye kugurisha ibicuruzwa byo kwisiga?

Mu rwego rwibicuruzwa byihuta byabaguzi, ubwiza ntagushidikanya ni ibyago bike, bitanga umusaruro mwinshi "cake nini".Ikirangantego cyimyambarire MLB, kimaze igihe kinini kidafite intambwe nshya, cyafunguye konti ya "MLB Ubwiza" ku mbuga nkoranyambaga nk’Ubushinwa, kandi yiyandikishije ububiko bwayo ku rubuga rwa interineti.

Kugeza ubu, iduka rifite abafana 562.Urebye ibiciro nigishushanyo, imyanya yubwiza bwa MLB ikomeza imyambarire.Ibicuruzwa byambere bikurikirana impumuro eshatu na ebyiriurufatiro rwo mu kirere.Buri mpumuro iboneka mububumbe bubiri bwa 10ml na 50ml, igiciro cya 220 nu 580.Kugaragara kwa fondasiyo yo mu kirere ifite amabara abiri: “Umuhanda muremure wirabura” na “Wildberry Barbie”.Igikonoshwa hamwe nibisimburwa bigurishwa bitandukanye.Igiciro cyambere ni 160, naho igiciro cyanyuma ni 200.

Mu minsi itatu ifunguye ububiko bushya, abantu 87 bishyuye umusingi wo guhumeka ikirere, kandi bamwe mu baguzi bagize icyo bavuga ku murongo w’ibicuruzwa, “Nabiguze kugira ngo ibicuruzwa bigaragare, kandi kwisiga no kuramba nabyo ni 'kuri interineti'. ”

Kuva kera, kwambukiranya imideli yimyambarire yamye ari ahantu hashyushye muruganda.Ibirango byinshi byashyize ahagaragara ibicuruzwa, amakositimu, hamwe nagasanduku k'impano, kandi biranga ibirango “bigarukira”, bihora bitera ubushake bushya bw'abaguzi.Muri iki gihe, bitewe n’ibintu byinshi byo hanze, gukundwa kwambukiranya imipaka biragenda bigabanuka.Ahubwo, ibirango bitandukanye byerekana imideli byashyizeho portal zabo kugirango bishore "ubucuruzi bwuruhande" mubijyanye no kwisiga.

Muri Gicurasi uyu mwaka, nyakwigendera wapanze Virgil Abloh yavuye mu rukurikirane rw'ubwiza bwa PAPERWORK kubera umwambaro we bwite wo mu muhanda Off-White ku rubuga rwiza rwa e-ubucuruzi Farfetch.Biravugwa ko iyi ari Off-White yambere yambere murwego rwubwiza.Icyiciro cya mbere cyibicuruzwa byatangijwe ni impumuro nziza yiswe "SOLUTION".Kuva icyo gihe, yatangije kandi kwisiga mu maso, kwita ku mubiri, gusiga imisumari n'ibindi bicuruzwa bimwe, byagura ku mugaragaro ubwiza..Muri Werurwe uyu mwaka, Dries Van Noten, ikirango cyerekana imideli munsi ya Espagne PUIG Group, na we yashyize ahagaragara parufe na lipstick ku nshuro ya mbere, yinjira ku mugaragaro mu bwiza.

Usibye imideli yimyambarire igezweho, ibirango by'akataraboneka nka Valentino, Hermes, na Prada byanashyizeho ingufu mu bijyanye n'ubwiza mu myaka ibiri ishize, hagamijwe gushyiraho inkingi nshya zo gukura.Muri raporo y’imari ya Hermès y’igihembwe cya mbere 2022, amafaranga y’ishami rishinzwe impumuro nziza n’ubwiza yiyongereyeho 20% umwaka ushize.Mu mwaka ushize, Hermès yaguye icyiciro cyo kwisiga kuvalipstickna parufe kumaboko no kwisiga.

Ntabwo bigoye kubona ko iyo imideli yimyambarire yinjiye bwa mbere murwego rwubwiza, akenshi bahitamo ibyiciro bibiri: lipstick na parufe.Bamwe mu bakora inganda bagaragaje ko ugereranije n’ibyiciro nka maquillage base n’ibicuruzwa byita ku ruhu, bisaba kumva uruhu rukomeye, lipstike na parufe bifite urwego ruto rwo kwemerwa n’abaguzi, kandi birashobora guhita bitanga uburambe.

Ikirango cyose kirimo gushakisha inzira nshya.Ibicuruzwa byubwiza bidahenze ariko bishobora kwinjiza amafaranga menshi byafashe "ububabare" bwibicuruzwa byinshi bishaka gutera imbere.

None, MLB, yatangiranye nibicuruzwa bikikije Baseball ya Shampiyona nkuru, ishobora guhinduka "umwanzi" wibiranga ibintu byiza mubyiza?

Amakuru rusange yerekana ko izina ryuzuye rya MLB ari Baseball ya Shampiyona nkuru (Baseball ya Shampiyona nkuru, nyuma yiswe “Major League”), ariko imyenda ifite ikirango cya MLB ntabwo igurishwa na shampiyona nkuru, ahubwo yemerewe icya gatatu -isosiyete y'ishyaka gukora, isosiyete yo muri Koreya yepfo yashyizwe ku rutonde F&F Group nimwe mubigo byemewe.

Amakuru yingenzi ya konte yemewe ya MLB Ubwiza WeChat yerekana ko isosiyete ikora ari Shanghai Fankou Cosmetics Trading Co., Ltd. (nyuma yiswe "Amavuta yo kwisiga Fankou").Amavuta yo kwisiga ya Fanko ni ishami rya F&F Group mu Bushinwa, ishinzwe cyane cyane kugurisha no gukora ikirango cy’ubwiza bw’itsinda BANILA CO hamwe n’ikirango cyita ku ruhu KU: S.

Imibare irerekana ko mu 2005, Itsinda F&F ryashinze BANILA CO, ryinjijwe ku isoko ry’Ubushinwa mu 2009. Nk’ibicuruzwa byaryo by’inyenyeri, Zero Cleansing Cream yigeze gukundwa mu Bushinwa.Ariko, hamwe no kugabanuka kwimyambarire ya koreya, BANILA CO ntabwo yari ifite ibicuruzwa bishya byinyenyeri.Nk’uko urubuga rwemewe rwa BANILA CO rubitangaza, ibicuruzwa byayo byoherejwe ku murongo wa interineti byagabanutse kugera kuri 25, cyane cyane mu mijyi yo mu cyiciro cya gatatu n'icya kane.Muri icyo gihe, KU: S iracyagurishwa ku mugabane w’Ubushinwa binyuze kuri e-ubucuruzi bwambukiranya imipaka, kandi ntiburakingura isoko rya interineti.

Muri iki gihe isoko ryubwiza burushanwa, birashoboka ko MLB Ubwiza ishaka gukora byemerwa nabaguzi?Ni muri urwo rwego, Wu Daiqi, umuyobozi mukuru wa Shenzhen Siqisheng Co., Ltd., yavuze ko ari ibisanzwe ko imideli yerekana imideli itezimbere umurongo w’ubwiza.Ati: "Ubusanzwe ibirango by'imyambarire bifite ibisobanuro byihariye byumuco hamwe nuruziga rwabantu, kandi bizaba birimo ibyiciro byinshi, nk'imyenda, parufe, n'ubwiza., imitako, n'ibindi. Nyuma yuko ikirango kimaze kubaka agaciro k’umuco imbere mu ruziga runaka, bizahuza iri tsinda ry’abakiriya kandi bigire inyungu zaryo bwite, bityo bizagerageza kurushaho. ”

Kubijyanye n’uko abaguzi bashobora kwishyura, nk'uko Wu Daiqi abibona, biterwa cyane n’uko ikirango gifite aho gihurira n’uburyo bwo gukora.Ati: "Ku bijyanye na MLB, kwinjira mu nganda z'ubwiza bifite ibyiza byayo, ni ukuvuga umuco wamamaye hamwe n'amatsinda y'indahemuka;imbogamizi ni uko umuco wa baseball w'Abanyamerika ushobora kuba 'udakwiriye' mu Bushinwa, cyangwa ukaba ari uw'umuco mwiza, kandi ikirango cyacyo cyo kwisiga kiragoye kumenyekana. ”