Nigute wagurisha amavuta yo kwisiga kubayisilamu?

“Nigute wagurisha ibimamara ku muyoboke” ni urugero rwiza mu mateka yo kwamamaza, kandi mu kiganiro na Business Cosmetics Business, Roshida Khanom, umuyobozi ushinzwe ubwiza no kwita ku muntu muri Mintel, yazamuye indi ngingo isa n’uko “Kugurisha amavuta yo kwisiga ku Bayisilamu abagore? ”

Khanom yagize ati: "Abantu benshi mu nganda babona ko ari iherezo risa."Ati: "Ku bijyanye n’abagore b’abayisilamu, hijab, burka hamwe n’umwenda bitwikiriye buri gihe bifitanye isano no gutekereza ko bakwiziritse cyane ku buryo udakeneye kandi udashobora kwiyambika - ariko ibyo ni imyumvire.Abagore b’abayisilamu ntabwo bose bitwikiriye, bakunda ubwiza, kandi bakeneye kuvura uruhu no kwisiga.Natwe ni bangahe babonye iri tsinda ry'amatsinda acecetse? ”

01 “" Ubutayu bwiza "

L'Oreal Paris yise umunyamideli w’abayisilamu wambaye hijab Amena Khan isura ya mbere y’umurongo wo kwita ku musatsi wa Elvive mu mwaka wa 2018, iki gikorwa kikaba cyaragaragaye ko icyo gihe cyahindutse ubwiza kuko igihangange cyo kwisiga amaherezo cyakiriye ku mugaragaro abakiriya b’abayisilamu.Imyaka ine irashize, ariko, bike byahindutse - kandi ibyo byatumye Khanom abaza ati: Ese koko ibirango byubwiza bihuza nabakoresha abayisilamu?

Kuri Madiha Chan, washinze ikirango cyo kwisiga cya Just B muri Pakisitani, nta gushidikanya ko igisubizo ari oya.Muri icyo kiganiro, yatanze urugero rw'ikiruhuko gikomeye muri kalendari ya kisilamu, Eid al-Fitr, nk'urugero, ashinja ibirango by'ubwiza kuba nta bikorwa byiza byo kwamamaza cyangwa ibicuruzwa bifite mu biruhuko.

Ahubwo, ibirango rimwe na rimwe bishyiramo mannequin yambaye hijab mu kwamamaza no mu bikoresho byo kwamamaza mu rwego rwo kwiyerekana "inclusive" y'ubwoko bwose bw'abaguzi, aho kugira ngo dusobanukirwe byimazeyo iminsi mikuru n'imigenzo y'abayisilamu.Shakisha iri soko.

Ati: "Twe n'umunsi mukuru wacu, ntabwo twigeze tubitaho uko bikwiye".Ati: "Tumeze nk'impano - uburyo ibihangange byerekana ko biha agaciro abakoresha Abayisilamu binyuze mu bigeragezo bya AR kuri interineti.Gushyira moderi ya hijab muri maquillage cyangwa kwamamaza - iyo stereotype itera njye na bashiki banjye kurakara cyane.Ntabwo Abayisilamu bose bambara hijab, ni amahitamo gusa. ”

Iyindi myumvire ibabaza Madiha Chan ni imyizerere ivuga ko Abayisilamu ari abanyamahane, batitaye kandi banga kurya cyangwa gukoresha ibicuruzwa bigezweho.Ati: "Dufite imyizerere itandukanye na bo (bivuga Abanyaburengerazuba bemera Ubukristo), ntabwo babaho mu bihe bitandukanye."Yavuze atabishoboye, ati: “Mu byukuri, mu myaka ibarirwa muri za mirongo ishize, amavuta yo kwisiga yonyine abagore bo muri Pakisitani bakoresheje ni lipstick na fondasiyo., ibindi byose ni abanyamahanga kuri twe.Ariko nkuko interineti ihinduka igice cyingenzi mubuzima bwacu bwa buri munsi, turatangira buhoro buhoro gusobanukirwa nuburyo bwinshi bwo kwambara maquillage.Abagore b’abayisilamu bishimiye gukoresha amafaranga yo kwisiga kugira ngo biyambare, Ariko ibicuruzwa bike byishimira gukora ibicuruzwa ku Bayisilamu byujuje ibisabwa. ”

Dukurikije amakuru yatanzwe na Mintel, abakoresha b’abayisilamu bakoresha amafaranga menshi muri Ramadhan na Eid al-Fitr.Mu Bwongereza honyine, Ramadhan GMV byibuze miliyoni 200 z'amapound (hafi miliyari 1.62).Abayisilamu miliyari 1.8 ku isi ni itsinda ry’amadini ryiyongera cyane muri sosiyete igezweho, kandi imbaraga zabo zo gukoresha ziyongereye hamwe nazo - cyane cyane mu rubyiruko.Abakoresha b’abayisilamu bo mu cyiciro cyo hagati, bise “Igisekuru M,” bivugwa ko bongereye amadolari arenga miliyoni 2 muri GMV mu 2021.

02 ： “Halal” ibyemezo byo kwisiga birakomeye?

Mu kiganiro na "ubucuruzi bwo kwisiga", ikindi kibazo gikomeye cyanenzwe n’ibirango byo kwisiga ni ikibazo gisanzwe cyo kwisiga "halal".Abafite ibicuruzwa bavuga ko icyemezo cya "Halal" gikabije.Niba ushaka kubona icyemezo, ugomba kwemeza ko ibikoresho fatizo, ibikoresho byo gutunganya nibikoresho byibicuruzwa bitanyuranyije na kirazira ya halal: urugero, gelatine na keratine bikozwe muruhu rwingurube Cyangwa kolagen;birabujijwe gukora karubone mu magufa y'ingurube, guswera bikozwe mu musatsi w'ingurube, hamwe na mikorobe ikorwa hakoreshejwe itangazamakuru rikomoka ku ngurube birabujijwe.Byongeye kandi, inzoga zikoreshwa cyane mu kongera ubuzima bwibicuruzwa, nazo zirabujijwe.Ibicuruzwa bya halale birabujijwe kandi gukoresha ibizamini by’inyamaswa mugikorwa cyo gukora ibicuruzwa, ndetse no kongeramo ibintu bikomoka ku nyamaswa kubicuruzwa, nka propolis, amata yinka, nibindi.

Usibye kwemeza ko halal yubahirizwa ry'ibikoresho fatizo, ibicuruzwa bisaba ibyemezo bya halal ntibigomba kurenga ku mategeko ya kisilamu mu izina ry’ibicuruzwa, nka “Noheri ntoya ya Noheri”, “Pasika itukura” n'ibindi.Nubwo ibikoresho fatizo byibicuruzwa byemewe, kandi amazina yibicuruzwa binyuranyije n amategeko ya Shariya, ntibashobora gusaba icyemezo cya halal.Ibiranga bimwe bivuga ko ibyo bizatuma batakaza abakiriya ba gikirisitu batari Halal, nta gushidikanya ko bizagera ku masoko y’i Burayi n’Amerika.

Icyakora, Madiha Chan yarwanyije uburyo bwo kwisiga "ibikomoka ku bimera" n "" ubugome-butagira ubugome "bwagiye bwangiza umuryango w’uburayi n’abanyamerika mu myaka yashize," ibicuruzwa bitagira ubugome "bisaba ababikora kudakoresha ubushakashatsi ubwo ari bwo bwose bw’inyamaswa, na 'ibikomoka ku bimera. 'ibicuruzwa byubwiza birasabwa cyane Ibicuruzwa ntabwo birimo ibikomoka ku nyamaswa, ibi byombi ntabwo byujuje ibisabwa byo kwisiga' halal '?Ninde mu bihangange bikomeye by'ubwiza utakomeje kugendana n'ibikomoka ku bimera n'ubugome?Kuki bafite ubushake bwo gushushanya ibikomoka ku bimera Tuvuge iki ku gusaba ibicuruzwa bimwe bigoye utitaye ku byo abaguzi b’abayisilamu basabwa? ”

Nkuko Madiha Chan yabivuze,kwisiga 'ibikomoka ku bimera' na 'ubugome-butagira ubugome'zirimo gukoreshwa n’abayisilamu benshi nkabasimbura urwego rwo hasi mugihe nta mavuta yo kwisiga 'halal', ariko uku kwimuka kuracyafite akaga kuko kwisiga byujuje ibisabwa byombi birashobora kuba birimo inzoga.Kugeza ubu, bumwe mu buryo bwo kwisiga buzwi cyane ku Bayisilamu ni imyunyu ngugu isanzwe, nk'ikirango cyo muri Amerika Mineral Fusion.Amavuta yo kwisiga yubakishijwe amabuye y'agaciro akozwe mu mabuye y'agaciro ashenjaguwe, yemeza ko nta nyamaswa afite, kandi umubare munini nawo nta nzoga.Mineral Fusion yemejwe ko ari halal n’imiryango nka Federasiyo y’inama z’ubuyisilamu za Ositaraliya n’inama y’ibiribwa n’imirire ya kisilamu muri Amerika.Madiha Chan yizera ko mu gihe kiri imbere, hazagaragara ibicuruzwa byinshi byo kwisiga nka Mineral Fusion, byibanda ku baguzi b’abayisilamu.Ati: “Mu magambo make, twishimiye gukoresha amafaranga, kuki utayinjiza?”